How to get investors to care about sustainability? Show them the money | Guardian Susta... - 1 views
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It begins with an effort to communicate the business value of sustainability in terms investors already understand: the potential to drive revenue growth from sustainability-advantaged products, improve productivity (and margins) from sustainability initiatives and measurably reduce key sustainability-related risks to revenue and reputation.
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Understanding how effectively a business is exploiting the new global force in business in simple terms may be a key indicator that every analyst needs to know.
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n 2012, DuPont generated more than $10bn from environmentally advantaged products
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