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Suzanne Pinckney

The 4 steps to building an engaged team - Actionable Books - 0 views

www.actionablebooks.com/the-4-steps-to-an-engaged-team

communication step 6 step 5

shared by Suzanne Pinckney on 22 Oct 13 - No Cached
  • I heard once (Clayton Christensen, maybe?) that a leader needs to say things 7 times before the message is heard, understood and internalized.  Never assume that the message you shared once, 3 months ago, was heard in the first place, or that it’s still a driving motivation for people now.  Ask questions.  Share success stories.  Be hyper focused and, when in doubt, communicate it again.  Other people don’t live in your head.
Suzanne Pinckney

The New Metrics: Clues for making sense of sustainability ratings | GreenBiz.com - 0 views

www.greenbiz.com/...g-sense-sustainability-ratings

step 6 communications metrics ratings benchmarking best practices

shared by Suzanne Pinckney on 27 Sep 13 - No Cached
  • “If it’s easy to remember, it’s easier to participate,” he said.
  • Oudghin showed examples of the remarkable transparency of some publicly traded companies, such as Nike, where anyone can check up on the details of pretty much every Nike supplier.
  • “How would we recognize a truly sustainable business if we saw one?”
  • ...2 more annotations...
  • This “fourth benchmark” goes beyond metrics comparisons to a baseline year, to competitors, or to an internal company goal. The Gold Standard would use material, science-based key performance indicators and goals that could identify a truly sustainable business. Willard is actively working with a broad range of stakeholders from the capital markets to non-profit sustainability experts such as the Natural Step and GISR.
  • And one factor pushing the acceptance and utilization of metrics is the shortening timeframes of risk management in the wake of recent climate events. Gil Friend, founder and CEO or Natural Logic, Inc., said he trusts that each new measuring tool adds new worlds of understanding of “capital,” whether monetary, environmental or social.
Suzanne Pinckney

Broken windows and CSR / Sustainability - 0 views

www.fabianpattberg.com/...ken-windows-csr-sustainability

communications csr sustainability step 1 step 6

shared by Suzanne Pinckney on 31 Oct 13 - No Cached
  • Suzanne Pinckney on 31 Oct 13
     
    Broken window theory applies based on how we define CSR
Suzanne Pinckney

How to make sustainability ideas stick | GreenBiz.com - 0 views

www.greenbiz.com/...ake-sustainability-ideas-stick

step 5 step 6 communications stick employee engagement team

shared by Suzanne Pinckney on 15 Oct 13 - No Cached
  • Make the project part of core business strategy, involve all levels of your business and include a "cool" factor to make it memorable.
  • For instance, do you remember these phrases: "biodegradable plant acute hazardous waste absorption bins" or "cactus sinks?"
Suzanne Pinckney

Can Patagonia's 'responsible economy' campaign catch a wave? | GreenBiz.com - 0 views

www.greenbiz.com/...responsible-economy-catch-wave

step 2 step 6 marketing communications

shared by Suzanne Pinckney on 21 Oct 13 - No Cached
  • We are clear in telling everybody that we don’t have it figured out. It is a debate in progress.
Suzanne Pinckney

20 Inspiring Quotes from SXSWeco 2013 - 0 views

www.triplepundit.com/...-inspiring-quotes-sxsweco-2013

step 6 step 2

shared by Suzanne Pinckney on 21 Oct 13 - No Cached
  • Suzanne Pinckney on 21 Oct 13
     
    "Transparency comes from a fundamental belief that we don't know all the answers. The best way to inspire trust is to let people under the hood and take advice. We have nothing to hide and everything to learn. - Jay Coen Gilbert, B Lab"
Suzanne Pinckney

Women in CSR: Alison DaSilva, Cone Communications - 0 views

www.triplepundit.com/...on-dasilva-cone-communications

communications step 6

shared by Suzanne Pinckney on 19 Sep 13 - No Cached
  • clearer communications of impact. Consumers are confused and overwhelmed by claims and promises of good intentions. Companies need to find the balance between aspirational statements and hard data.
Suzanne Pinckney

This Video Will Have You Completely Rethink How You Conduct Yourself Online And In Pers... - 0 views

elitedaily.com/...elf-online-and-in-person-video

communication community social media video step 6

shared by Suzanne Pinckney on 17 Sep 13 - No Cached
  • Suzanne Pinckney on 17 Sep 13
     
    Perhaps not necessarily aligned for our content but had to save this no less.
Suzanne Pinckney

Coke Defends PlantBottle Green Claims · Environmental Management & Energy New... - 0 views

www.environmentalleader.com/...fends-plantbottle-green-claims

communications public relations step 6

shared by Suzanne Pinckney on 12 Sep 13 - No Cached
  • Suzanne Pinckney on 12 Sep 13
     
    example of bad communication, lame claim
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