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Suzanne Pinckney

She Takes on the World » Bianca Te Rito - 0 views

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    video tips in series of short blog posts
Suzanne Pinckney

4 Winning Approaches for Writing a Cold Email - Yesware Blog - Yesware Blog - 0 views

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    for campaigning when we don't even know the person
Suzanne Pinckney

Seth's Blog: You already have permission - 0 views

  • You already have permission Just saying. You have permission to create, to speak up, and stand up. You have permission to be generous, to fail, and to be vulnerable. You have permission to own your words, to matter and to help. No need to wait.
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    man I love Seth Godin in the morning :)
Suzanne Pinckney

Question Marks Are to Sustainability as Coughs Are to the Flu - Bloomberg - 0 views

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    we should have a rolling 'what we are reading' widget on our website with fascinating stuff like this. and ideally then write a blog post about it but in the meantime, just linking resources is awesome. this is sooooo interesting!
Suzanne Pinckney

Seth's Blog: Communication is a path, not an event - 0 views

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    "Let's Talk" is an invitation, one of the many drips to engagement.
Suzanne Pinckney

Elena Brower - 0 views

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    I like how the sidebar contains the 6 tags/categories for her blog posts. Home page does not have sidebar, rest of the pages do. have the email sign up in the sidebar.
Suzanne Pinckney

Seth's Blog: Create a vacuum, don't fill it - 0 views

  • I know it's tempting to sell with bullet points and an overwhelming amount of data. It gets you off the hook and requires little in the way of creativity or guts. Storytelling requires both.
Suzanne Pinckney

Seth's Blog: Where are your assets? - 0 views

  • Your choice: intentionally build and nurture your assets, or ignore them in the pursuit of the next thing...
  • Now that everyone has the ability to own a slice of the attention paid to media, now that everyone can build and nurture a network, assets are no longer off limits to people who work for a living.
  • Your brand.
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  • Permission.
  • Expertise.
  • In just three words, then, there's the huge chasm between the trusted, experienced freelancer, the one you're happy to hear from when she has a new idea, and the newbie or the short-term maximizer. Those guys have to start from scratch, each and every time.
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    read it to the end. so good.
Suzanne Pinckney

If you struggle to keep in touch (and network) with people, THIS is the solution - 0 views

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    Not only is this a dead simple and smart tip for follow up when you meet something, but the simplicity of this tip reminds me of how many hundreds of little tips like this we can provide online through video and/or blogs. We need to learn how to line up the copy to pitch it effectively.
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    yes, agree. sent comments via email. sorry - diigo is not very intuitive for me, for some reason. will have you give me a tutorial at some point...
Suzanne Pinckney

GSG: highlights=Open Content Images - 0 views

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    per this article, lots of free images for commercial use! http://blogs.getty.edu/iris/open-content-an-idea-whose-time-has-come/
Suzanne Pinckney

Sustainability Needs to be Simplicated - Terra Infirma - 0 views

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    gareth in the UK loves our concept of simplicated!
Suzanne Pinckney

The New Metrics: Clues for making sense of sustainability ratings | GreenBiz.com - 0 views

  • “If it’s easy to remember, it’s easier to participate,” he said.
  • Oudghin showed examples of the remarkable transparency of some publicly traded companies, such as Nike, where anyone can check up on the details of pretty much every Nike supplier.
  • “How would we recognize a truly sustainable business if we saw one?”
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  • This “fourth benchmark” goes beyond metrics comparisons to a baseline year, to competitors, or to an internal company goal. The Gold Standard would use material, science-based key performance indicators and goals that could identify a truly sustainable business. Willard is actively working with a broad range of stakeholders from the capital markets to non-profit sustainability experts such as the Natural Step and GISR.
  • And one factor pushing the acceptance and utilization of metrics is the shortening timeframes of risk management in the wake of recent climate events. Gil Friend, founder and CEO or Natural Logic, Inc., said he trusts that each new measuring tool adds new worlds of understanding of “capital,” whether monetary, environmental or social.
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