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You already have permission Just saying. You have permission to create, to speak up, and stand up. You have permission to be generous, to fail, and to be vulnerable. You have permission to own your words, to matter and to help. No need to wait.

I know it's tempting to sell with bullet points and an overwhelming amount of data. It gets you off the hook and requires little in the way of creativity or guts. Storytelling requires both.

Your choice: intentionally build and nurture your assets, or ignore them in the pursuit of the next thing...

Now that everyone has the ability to own a slice of the attention paid to media, now that everyone can build and nurture a network, assets are no longer off limits to people who work for a living.

Your brand.