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New ideas come to me all the time. I always have a Google Doc up on the screen so that I can write whenever I’m inspired. I intend to get at least 500 words in a day to stay connected to the process.

I think Twitter is where it’s at! If you enjoy writing, use Twitter as a tool for expressing yourself in fun 140-character messages. Twitter is also a great way to engage with a larger audience and get feedback about your writing. If people are retweeting your posts, you can trust that the content is good. Follow other writers and people whose work you respect, interact with them, and get in the mix. You can learn a lot from Twitter if you want to! In addition, having a strong Twitter following will greatly benefit your book launch, since you have a built-in network of supporters who can help spread the word fast.

Gen X and Y readers want clear messages. They are used to reading cut-to-the-chase tweets and concise, 400-word blogs. The key is to get to the point, fast!

Input costs for GMO farming just keep rising — seed costs, pesticide costs. I just don’t think it’s sustainable.” He chuckled: “There you go — it’s all about sustainability. Economic sustainability in this case.”

GM seed can enable irresponsible farmers to work fast and dirty across huge stretches of land. A farmer could make a lot of money by simply planting GM corn every year and spraying liberally with glyphosate. On the other hand, a responsible farmer can use GM traits sparingly as a tool for land stewardship.

“If it’s easy to remember, it’s easier to participate,” he said.

Oudghin showed examples of the remarkable transparency of some publicly traded companies, such as Nike, where anyone can check up on the details of pretty much every Nike supplier.

“How would we recognize a truly sustainable business if we saw one?”