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With LLCs and S Corporations, members and shareholders are able to pass company losses to their personal income reporting.

In some circumstances, the LLC lets you pass more loss than in an S Corporation, most notably when it comes to real estate.

6. Reinvesting Profits There’s another twist regarding the LLC, S Corp and your taxes. As pass-through entities, individual owners of an S Corporation or LLC are liable for any taxes owed on profits — whether that money is retained in the company or put in their wallets. For example, if you own 50% of an S Corporation or LLC and that company makes $80,000 in profit, you need to report $40,000 in income on your personal tax return. And it doesn’t matter whether that $40,000 actually ended up in your pocket. This is known as “phantom income,” and can obviously cause a problem for some shareholders. What to know: If you plan on retaining money in the company (and would prefer not to have shareholders be personally taxed on this money), you should consider the C Corporation over both the LLC and S Corp. Of course, your specific situation may vary, so it’s always best to consult your accountant.

I know it's tempting to sell with bullet points and an overwhelming amount of data. It gets you off the hook and requires little in the way of creativity or guts. Storytelling requires both.

Global warming, or climate change, is occurring and is primarily caused by human activity,” with 58 percent (compared to 48 percent in 2010) agreeing or strongly agreeing with the statement.

ow products are made and about the content of the products they buy

only 44 percent trust companies’ green claims,

clearer communications of impact. Consumers are confused and overwhelmed by claims and promises of good intentions. Companies need to find the balance between aspirational statements and hard data.