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Suzanne Pinckney

A Conference Call in Real Life - YouTube - 0 views

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    Hilarious video to use in courses on virtual communication
Suzanne Pinckney

Women in CSR: Alison DaSilva, Cone Communications - 0 views

  • clearer communications of impact. Consumers are confused and overwhelmed by claims and promises of good intentions. Companies need to find the balance between aspirational statements and hard data.
Suzanne Pinckney

Seth's Blog: Communication is a path, not an event - 0 views

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    "Let's Talk" is an invitation, one of the many drips to engagement.
Suzanne Pinckney

Infoactive - 2 views

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    This is an invaluable tool for communicating data effectively. Putting in the back pocket for now . . .
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    Totally agree and am looking forward to using this with clients.
Suzanne Pinckney

How to think like an entrepreneur [VIDEO] | Inman News - 0 views

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    why learning networks and communities are necessary and what they provide
Suzanne Pinckney

Coke Defends PlantBottle Green Claims · Environmental Management & Energy New... - 0 views

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    example of bad communication, lame claim
Suzanne Pinckney

Value Proposition Statement: How to Articulate It, Quickly - 0 views

  • Here it is:
  • As Adeo Ressi of the Founder Institute notes in the article "Mad Libs for Pitches" on TechCrunch: When completing an exercise like this, too many people "add useless adjectives, define their audience too vaguely and have a weak value proposition."
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    this could be the best first step to discovering the WHY at kamik, or anywhere else, to build the authentic story for their csr communications
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    Let's start with "We help X do Y, so that Z." Then, once we have a product (or product suite), let's introduce this formula.
Suzanne Pinckney

This Video Will Have You Completely Rethink How You Conduct Yourself Online And In Pers... - 0 views

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    Perhaps not necessarily aligned for our content but had to save this no less.
Suzanne Pinckney

The 4 steps to building an engaged team - Actionable Books - 0 views

  • I heard once (Clayton Christensen, maybe?) that a leader needs to say things 7 times before the message is heard, understood and internalized.  Never assume that the message you shared once, 3 months ago, was heard in the first place, or that it’s still a driving motivation for people now.  Ask questions.  Share success stories.  Be hyper focused and, when in doubt, communicate it again.  Other people don’t live in your head.
Suzanne Pinckney

Seth's Blog: Create a vacuum, don't fill it - 0 views

  • I know it's tempting to sell with bullet points and an overwhelming amount of data. It gets you off the hook and requires little in the way of creativity or guts. Storytelling requires both.
Suzanne Pinckney

How to win the sustainability story wars: Q&A with Jonah Sachs | GreenBiz.com - 0 views

  • because the media marketplace is going to start wanting more messages of passion."
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    Editor's note: Free Range Studios will be presenting storytelling workshops at the GreenBiz Forum in New York (Feb. 19 to 21) and San Francisco (Feb. 26 to 28), where they'll guide participants through a five-step strategy in how to best tell their sustainability story. There's a good chance you've seen some of Jonah Sachs' work.
Suzanne Pinckney

MagCasting - 0 views

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    interactive digital magazine tool. must be an Apple Developer. upload PDF and add hyperlinks, video, clickable content. for sAs and/or clients
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