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In other words, simplification is often not so simple at all.

I heard once (Clayton Christensen, maybe?) that a leader needs to say things 7 times before the message is heard, understood and internalized.  Never assume that the message you shared once, 3 months ago, was heard in the first place, or that it’s still a driving motivation for people now.  Ask questions.  Share success stories.  Be hyper focused and, when in doubt, communicate it again.  Other people don’t live in your head.

New ideas come to me all the time. I always have a Google Doc up on the screen so that I can write whenever I’m inspired. I intend to get at least 500 words in a day to stay connected to the process.

I think Twitter is where it’s at! If you enjoy writing, use Twitter as a tool for expressing yourself in fun 140-character messages. Twitter is also a great way to engage with a larger audience and get feedback about your writing. If people are retweeting your posts, you can trust that the content is good. Follow other writers and people whose work you respect, interact with them, and get in the mix. You can learn a lot from Twitter if you want to! In addition, having a strong Twitter following will greatly benefit your book launch, since you have a built-in network of supporters who can help spread the word fast.

Gen X and Y readers want clear messages. They are used to reading cut-to-the-chase tweets and concise, 400-word blogs. The key is to get to the point, fast!

In his book Zag, Marty Neumeier defines brand as "a person's gut feeling about a product, service or company."