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Suzanne Pinckney

How Millennials will shape the future of work | PandoDaily - 1 views

pandodaily.com/...-will-shape-the-future-of-work

workforce millennials employee engagement step 5 business case step 1

shared by Suzanne Pinckney on 05 Sep 13 - No Cached
  • They want companies to give back to the community,  to eliminate the traditional 9 to 5 workday, collaboration instead of isolation, and to create a organization fabricated by social media.
  • 92 percent of Millennials believe that business should be measured by more than just profit and should focus on a societal purpose.
  • A Cisco study shows that 70 percent of students believe it is unnecessary to be in an office regularly. Millennials will make working from home or from shared office spaces the norm — goodbye cubicles!
  • ...1 more annotation...
  • If workers are forced to do business outside of the office, such as making a call to China or answering an email, then they should be able to do personal related things inside the office.
Suzanne Pinckney

I spent $310 on a men's haircut - and I was surprised about what I learned about selling - 0 views

socialtriggers.com/t-what-i-learned-about-selling

communications marketing brand best practices

shared by Suzanne Pinckney on 30 Jan 14 - No Cached
  • Suzanne Pinckney on 30 Jan 14
     
    use unusual names for things: ex 'master class' not 'podcast' make customers FEEL amazing. create luxurious experience
Suzanne Pinckney

Owl, Fox & Dean - 1 views

www.owlfoxdean.com

visual images design webdesign website communications

shared by Suzanne Pinckney on 06 Feb 14 - No Cached
  • Suzanne Pinckney on 06 Feb 14
     
    good friends from BGI - love their use of images
  • Cortney McDermott on 07 Feb 14
     
    Yes, loved the simplicity. Inspiration for us...
Suzanne Pinckney

Why green brands are failing to capture public attention | Guardian Sustainable Busines... - 0 views

www.guardian.co.uk/...reen-brands-fail-public-appeal

communications best practices

shared by Suzanne Pinckney on 09 Jul 13 - No Cached
  • The big picture apocalyptic narrative packaged in the wrapper of human guilt is a negative framing that not only fails to resonate with most people but risks painting the problem as too large and intractable for individual action (such as buying a "green" brand) to have any meaningful impact.
Suzanne Pinckney

Driving sustainable transformation via the power of design | Guardian Sustainable Busin... - 0 views

www.theguardian.com/...le-transformation-power-design

case studies data_statistics design vision business case

shared by Suzanne Pinckney on 20 Aug 13 - No Cached
  • Shaw Industries, an early adopter of cradle-to-cradle principles, is committed to making only C2C certified products by 2030. Currently more than 60% of its $4bn in total annual sales comes from certified carpet and hardwood flooring.
  • Numerous benefits accrue from values-first leadership. It clarifies and broadens, in the best way, how a company views itself. It changes how others view it. The products the company sells, its way of doing things and, indeed, its very existence, can be a living testimony to its support for a world of prosperity, social equity and environmental health.
  • most successful companies embrace good design by loudly and clearly stating their positive intentions.
  • ...2 more annotations...
  • When a CEO declares that his or her company will improve the water quality of an entire community or build a workplace that will generate more renewable energy than it requires, this statement alone can unleash enthusiasm, creativity and innovation
  • . It stresses the good, such as 'we will use and generate only renewable energy,' rather than the more common
Suzanne Pinckney

4 Winning Approaches for Writing a Cold Email - Yesware Blog - Yesware Blog - 0 views

www.yesware.com/...aches-for-writing-a-cold-email

communications best practices marketing writing email

shared by Suzanne Pinckney on 18 Sep 13 - No Cached
  • Suzanne Pinckney on 18 Sep 13
     
    for campaigning when we don't even know the person
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