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Suzanne Pinckney

6 Tips For Hiring a Real Social Media Marketer - Search Engine Watch (#SEW) - 0 views

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    Think I might have found our girl. Let's discuss. xo C
Suzanne Pinckney

Public Relations: Even in Our Social Era, PR Marketing Still Matters - 0 views

  • Google used to think if you linked to someone on the Internet they must have valuable content. Now Google seems to believe that if you promote content with social media it is more indicative of relevant content and less likely to be faked. Though many point out social can be faked as well. The bottom line is that all external SEO efforts are counterfeit other than one: writing, designing, recording, or videoing real and relevant content that benefits those who search.”
  • our public relations can no longer be about you, your company or your product; it must be about your customers.
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    Yes - Content is King.
Suzanne Pinckney

When It Comes to CSR, Size Matters - Forbes - 0 views

  • t rests on the recognition that attention to corporate social and environmental responsibilities is generally in the long-term economic interests of the firm.
  • Managers have a responsibility to consider those affected by company actions; equally, however, those stakeholders are often able to exert pressure on a company if it does not—even to the extent of shutting down the business, as Coca-Cola found in Kerala.  This is particularly true for large companies subject to intense media scrutiny.
  • When companies implement “strategic CSR” they can find there are many benefits, including strengthened corporate and brand reputations and enhanced trust with key stakeholders (customers, employees, regulatory agencies, suppliers, and investors), improved risk management, increased revenues from innovation to identify new business opportunities, and reduced costs from efficiency improvements. 
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  • profound differences in commitment to corporate purpose. 
  • This close involvement of owners and founders in SMEs means that commitment to purpose is much easier to engender than in a large, publicly-held corporation. 
  • more personal. 
  • SMEs increasingly find that they are part of a value chain where a large company downstream (for example, a major brand or a retailer) is demanding attention by suppliers to sustainability metrics and performance.
  • ikely to mean that less funds are available to invest in initiatives that might be socially or environmentally beneficial, especially if the economic pay-off is less obvious or longer term.
  • SMEs might also be less able to bring to scale the efficiency gains that can come from attention to CSR or exploit the business opportunities that might come through innovation in the form of new, more sustainable products. 
  • In sum, while size matters, not least in what gets done, SMEs have many of the same reasons for engaging in CSR that large companies have, both in avoiding downside risk and in exploiting upside opportunities.  In many cases, they may also be more intrinsically, if not better motivated, to give CSR attention.
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    biz case for our biz! susty works and is necessary at any size :)
Suzanne Pinckney

Witnessing internet genius--plus Joni - 0 views

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    Connect. Be Generous. Be Persistent.
Suzanne Pinckney

Notegraphy - 1 views

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    for posting beautiful quoteables
Suzanne Pinckney

How Millennials will shape the future of work | PandoDaily - 1 views

  • They want companies to give back to the community,  to eliminate the traditional 9 to 5 workday, collaboration instead of isolation, and to create a organization fabricated by social media.
  • 92 percent of Millennials believe that business should be measured by more than just profit and should focus on a societal purpose.
  • A Cisco study shows that 70 percent of students believe it is unnecessary to be in an office regularly. Millennials will make working from home or from shared office spaces the norm — goodbye cubicles!
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  • If workers are forced to do business outside of the office, such as making a call to China or answering an email, then they should be able to do personal related things inside the office.
Suzanne Pinckney

Picture perfect: Top 5 sustainable business Instagram accounts | GreenBiz.com - 0 views

  • In his book Zag, Marty Neumeier defines brand as "a person's gut feeling about a product, service or company."
Suzanne Pinckney

This Video Will Have You Completely Rethink How You Conduct Yourself Online And In Pers... - 0 views

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    Perhaps not necessarily aligned for our content but had to save this no less.
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