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But their ability to listen, respond and be empathic did work.

Google used to think if you linked to someone on the Internet they must have valuable content. Now Google seems to believe that if you promote content with social media it is more indicative of relevant content and less likely to be faked. Though many point out social can be faked as well. The bottom line is that all external SEO efforts are counterfeit other than one: writing, designing, recording, or videoing real and relevant content that benefits those who search.”

our public relations can no longer be about you, your company or your product; it must be about your customers.

t rests on the recognition that attention to corporate social and environmental responsibilities is generally in the long-term economic interests of the firm.

Managers have a responsibility to consider those affected by company actions; equally, however, those stakeholders are often able to exert pressure on a company if it does not—even to the extent of shutting down the business, as Coca-Cola found in Kerala.  This is particularly true for large companies subject to intense media scrutiny.

When companies implement “strategic CSR” they can find there are many benefits, including strengthened corporate and brand reputations and enhanced trust with key stakeholders (customers, employees, regulatory agencies, suppliers, and investors), improved risk management, increased revenues from innovation to identify new business opportunities, and reduced costs from efficiency improvements. 

They want companies to give back to the community,  to eliminate the traditional 9 to 5 workday, collaboration instead of isolation, and to create a organization fabricated by social media.

92 percent of Millennials believe that business should be measured by more than just profit and should focus on a societal purpose.

A Cisco study shows that 70 percent of students believe it is unnecessary to be in an office regularly. Millennials will make working from home or from shared office spaces the norm — goodbye cubicles!

In his book Zag, Marty Neumeier defines brand as "a person's gut feeling about a product, service or company."