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Carri Bugbee

IAB Study Highlights Brand Awareness And Context For Native Ad Success - 0 views

marketingland.com/ontext-native-ad-success-92169

advertising native ads native advertising IAB

shared by Carri Bugbee on 23 Jul 14 - No Cached
  • study reinforces the importance of context that advertisers need to consider when deciding what content to promote and where via native advertising.
  • Over 8o percent of respondents said brand mattered, which poses a challenge for advertisers aiming to use native ad units to drive awareness.
  • Visitors to online news sites said they are more open to advertising on those sites that focus on a story rather than pitching a product.
Carri Bugbee

Get Ready: Commercial Viral Videos to Take Up Even More of Your Time - eMarketer - 0 views

www.emarketer.com/...1011020

viral videos tracking analytics commercials ads advertisements

shared by Carri Bugbee on 22 Jul 14 - No Cached
  • social media-driven campaigns would see the most growth in commercial production in 2014,
  • it makes sense that the commercial production space is shifting its efforts to viral video. Out of the US smartphone users surveyed, 44% said they watched viral videos on their phones, the second most popular digital video type they viewed regularly; 43% of computer users and 37% of tablet users also reported watching viral clips on those devices.
  • The top hurdle to managing rights and royalties for commercials was the need for a system to track them, cited by 32% of respondents. A close 30% were concerned about others using an asset despite not having the rights to it
Carri Bugbee

Can Companies Measure Social Media ROI? - 0 views

www.fool.com/...-measure-social-media-roi.aspx

social media advertising ROI consumers research analysis

shared by Carri Bugbee on 08 Jul 14 - No Cached
  • In an analysis of social media ROI, there is a lot of what Time described as "proving" the media.
  • In a 2010 article in The Journal of Consumer Research, a Ph.D writing in Psychology Today summarizes: "We live in a world of advertising. It is a world of our making, of course. We don't like to pay the full price of things, so we allow other people to pay part of that price in exchange for letting them pass a message to us.... That information ultimately affects the way we make choices, whether we know it or not."
  • in a 2009 issue of The Journal of Database Management and Consumer Strategy Management, "ROI in social media: a look at the arguments," it was reported that 49% of consumers "made a purchase decision based on the information they found through social media sites," and that 45% of people who searched for information via social media sites "engaged in word of mouth," compared to 36% who found information on a company or news site
  • ...2 more annotations...
  • No doubt, the Gallup results are accurate. It just turns out that we are not the individuals we imagine. Our consumer behavior is predictable, including our denial of that behavior.
  • Do consumers engage brands because they are already customers, or do we become buyers because of the brand exposure on social media? This is research that needs to be conducted. 
Carri Bugbee

Facebook Beefs Up Custom Audiences, Introduces Multi-Product Ads - AllFacebook - 0 views

allfacebook.com/nces-multi-product-ads_b132834

facebook custom audiences ads advertisements ad units advertising

shared by Carri Bugbee on 07 Jul 14 - No Cached
  • Multi-product ads enable businesses to showcase three products within a single ad unit, on desktop or mobile. Each product highlighted will have its own image, description, and click target.
  • Beginning today, multi-product ads are available to advertisers around the world via the Facebook ads application-programming interface. We’ll work to incorporate multi-product ads into our other ads interfaces later this year.
  • A new feature in Ads Manager and Power Editor allows businesses to easily build certain kinds of audiences — i.e., people who haven’t visited your website in a while, or people who have visited certain pages of your site.
Carri Bugbee

The window is closing on the opportunity to get native advertising right | Blog | Holtz... - 0 views

holtz.com/...4367

native advertising advertising ads advertorials PR public relations

shared by Carri Bugbee on 06 Jul 14 - No Cached
  • Native advertising has come under fire for being deceptive. It is, claim critics, an attempt to fool readers into thinking they’re consuming content produced by the publication itself when in fact they’re consuming an ad. It’s this criticism that led Outbrain CEO Yaron Galai to ban ads masquerading as articles.
  • Outbrain banned native advertising from the inventory of content it promotes on websites.
  • In an AdAge post, Rafat Ali suggests the following ways to improve branded content: Approach a native advertising assignment from the customer’s perspective, answering their questions and solving their problems. Go deep, with a narrow focus and uniquely valuable content that appeals to a defined audience subset. Offer data not easily found elsewhere that provides genuine insight, including new ways to understand the business. Approach native advertising like an editor, not a marketer.
Carri Bugbee

comScore Says that Over Half of Digital Media Time Spent is On Mobile Apps - CMO Today ... - 0 views

blogs.wsj.com/...a-time-spent-is-on-mobile-apps

comscore mobile app mobile advertising

shared by Carri Bugbee on 27 Jun 14 - No Cached
  • in May, 51% of digital media time was spent on mobile apps, while an amazing 60% of digital time was spent on mobile devices. That’s up from 50% a year ago.
Carri Bugbee

The True Evolution of Facebook Organic Reach Between 2013 and 2014 - 0 views

www.agorapulse.com/...nic-reach-by-industry-may-2014

facebook organic reach pages analytics

shared by Carri Bugbee on 26 Jun 14 - No Cached
  • Reach is not public data, and very few people (likely less than 20 companies across the globe) have the ability to access a significant number of pages’ reach metrics. So most (if not all) of what you’ve read on the subject is probably irrelevant, or greatly exaggerated.
  • Among the 142 industries (Facebook page categories) we have in the sample, only 18 are up or steady. But among the 124 categories seeing their organic reach going down, there are still a lot of them reaching more than 15 or 20% of their fans organically for each post.
  • We focused on the Organic Reach metric for posts (the only one that cannot include paid reach) of over 6,000 pages. We then averaged Organic reach by industry and compared the results between the two periods (July 2013 & May 2014)
  • ...2 more annotations...
  • Overall, there are much more industries going down than up.
  • For example, the “TV Channel” category which saw its Organic reach climb from 15 to 20% between July 2013 and May 2014 has 17 pages in the sample and their average fan count is 372k.  So, it’s easy to tell page size is not creating any bias here!
Carri Bugbee

Scheduling and Consistency: The Keys to Social Media Optimization - SocialTimes - 0 views

socialtimes.com/ial-media-optimization_b198957

shared by Carri Bugbee on 20 Jun 14 - No Cached
  • “[Marketers'] prioritization of images and hashtags over targeting specific audiences is completely backwards, and may reflect a more troubling lack of understanding about basic social media strategy,” she says. “How do you know which images are going to resonate with your audience if you don’t know who your audience is?”
  • Strauss identified that a sizable number of marketers “are using social channels in a non-useful manner: posting randomly, without a goal and without a true understanding of what can be accomplished on any particular social channel.”
  • If social content is to help your business, it’s important to post frequently and consistently. Thirty percent of managers post less than once a day, or they don’t have a schedule at all, leaving them outpaced by more productive users.
Carri Bugbee

Facebook to Use Web Browsing History For Ad Targeting | Digital - Advertising Age - 0 views

adage.com/...293656

facebook web browsing history targeting retargeting advertising ads privacy

shared by Carri Bugbee on 12 Jun 14 - No Cached
  • From every ad, users can also steer themselves to an "ads preferences" settings page, where they can tell Facebook not to show them ads based on their inferred affinity for certain categories. Conversely, they can also select categories they are interested in.
  • Now users who click or tap on the drop-down menu on a Facebook ad and select "Why am I seeing this ad?" will be taken to a brief explanation for why that ad was shown to them. For instance, a user could be told they saw an ad because they're interested in televisions, and that Facebook's inference was based on pages they've liked and ads they've clicked on.
  • the new targeting is intended to help direct-response advertisers, in particular, to make their Facebook ads more relevant to their selected audience.
  • ...1 more annotation...
  • For now, it will capture websites that use Facebook's conversion tracking pixel -- which advertisers affix to see if their Facebook ads are yielding sales and traffic -- as well as mobile apps that use Facebook's software development kit to deploy Facebook services, like the log-in. Websites and apps that have Facebook's tracking software encoded to retarget their visitors are also in the mix. Impressions tracked via the "like" button encoded in mobile apps -- which Facebook recently introduced at its f8 conference for developers -- will also be included.
Carri Bugbee

Facebook Algorithm Tweaks Hurt Viral Sites' Organic Reach More Than Other Publishers | ... - 0 views

www.adweek.com/...s-more-other-publishers-156533

algorithm Facebook newsfeed edgerank pages publishers

shared by Carri Bugbee on 21 May 14 - No Cached
  • Facebook confirmed to Adweek that there were changes made in how things were ranked in Newsfeeds. It said the the tweaks were made to customize the experience for the Facebook user. 
  • But, an anonymous source “professionally familiar with Facebook’s marketing strategy” claimed the contrary in comments to Valleywag, saying the social media mammoth made the modifications in order to get organizations to spend advertising dollars. Instead of using free brand pages, publishers would be forced to buy Facebook ads to tap into referral traffic.
Carri Bugbee

Big Mistake: Making Fun Of Hashtags Instead Of Using Them - 0 views

www.forbes.com/...hashtags-instead-of-using-them

hashtags facebook social+media hashtag marketing Twitter

shared by Carri Bugbee on 21 May 14 - No Cached
  • when individuals used a hashtag within their tweet, engagement can increase as much as 100%; brands could get an increase of 50%. The reason for this is because a hashtag immediately expands the reach of your tweet beyond just those who follow you, to reach anyone interested in that hashtag phrase or keyword.
  • Yes, Google+ was supporting hashtags before Facebook, but now those hashtags are appearing on the right-hand side of Google’s search results page. Yes, that same area on the search page you would normally have to pay for to get placement.
  • Google is playing nice with the other networks too—well, at least Twitter and Facebook. Those sites get a link that takes the visitor directly to the search pages on each respective site. Instagram, Vine, Tumblr and Pinterest will have to wait their turn
Carri Bugbee

Facebook For iOS Tries Popping Up Cards Of Related Content To Browse After You Post | T... - 0 views

techcrunch.com/...facebook-now

facebook cards ios marketing

shared by Carri Bugbee on 15 May 14 - No Cached
  • By reacting to what’s top of mind for users, Facebook could unlock new utility, entertainment, and monetization potential. The cards test is rolling out to a small subset of iOS users.
  • Facebook could reduce the after-sharing bounce rate with its new cards.
  • The cards could endear businesses to Facebook by giving them an extra chance to connect with people who’ve shown they’re interested. If you see photos of friends having a great time at a restaurant after you check in there, the social proof will probably leave you with a more positive perception of the place.
Carri Bugbee

NBC Is First TV Network to Buy Facebook Video Ads (EXCLUSIVE) | Variety - 0 views

variety.com/...video-ads-exclusive-1201174151

social tv television socialTV facebook video ads advertising

shared by Carri Bugbee on 14 May 14 - No Cached
  • For Facebook, the new Premium Video Ads are an attempt to capture TV-size ad dollars with the lure of offering targeting capabilities — as well as reach — that television can’t match.
  • The video ads “autoplay” when a Facebook user scrolls through his or her newsfeed, but the sound is muted by default. As with any new form of advertising, the approach risks irritating users: NBC’s promos have already garnered a few negative comments (“Why can’t I get this crap off my timeline,” one commenter said) but generally reaction has been favorable.
  • Beatty said NBC will evaluate the effectiveness of the Facebook video ads in the short term on engagement and metrics like number of shares.
Carri Bugbee

How to Ensure Social Media Compliance Across the Enterprise - 0 views

www.sprinklr.com/...social-media-compliance

enterprise compliance community management policies

shared by Carri Bugbee on 09 May 14 - No Cached
  • So, how can brands ensure social media compliance? They need Social Compliance They need Social Listening They need Social Engagement
Carri Bugbee

WE KNOW WHERE YOUR TV IS: Why Location-Based Marketing Matters to Connected TVs | Inter... - 0 views

www.itvt.com/...arketing-matters-connected-tvs

socialTV social tv television TV Location-Based LBMA location LBS

shared by Carri Bugbee on 04 May 14 - No Cached
  • Location technologies like GPS are sharing analytics on where and how this content is being viewed.  The good news?  Connected TVs definitely have a role to play in the multiscreen IoT – especially in the area of building new models of marketing and advertising relationships.
  • The way we look at location-based marketing (LBM) is unique – our definition is basically: The intersection of people, places and media.  We don’t equate LBM to just mobile [devices]. – Asif Khan, LBMA
  • once you know the location of the person you’re trying to influence – the question you should ask is: what media happens to be near them in that particular place? Could be a billboard, radio, television – anything. We’re very focused on media context.”  
  • ...4 more annotations...
  • on the TV front – we work with connected TV ecosystem companies like Shazam, Cisco, and others that are building Automatic Content Recognition (ACR) into HD and 4K displays. In the increasing model of TV/mobile co-viewing/browsing, a sponsor could deliver a message that is first seen on the TV but is also sync’d to become a Call-To-Action (CTA) on the mobile device of the viewer.  And as the ad will know the location of the user, they could tailor the message to direct the customer to the nearest retail location of the brand advertiser.”
  • In 2011 we worked with Fox TV and our member company Loopt on the show 'Bob’s Burgers.' They approached us with an LBM idea –they wanted to build a fanbase as the show was just starting.  So, we partnered with the California-based chain Fatburger in 64 locations to rebrand them as Bob’s Burgers.  On one of the episodes, one of the animated characters checked-in on their mobile device.  We’re also worked with Bravo on shows like Real Housewives and Top Chef – to drive viewers to real-world retail locations that the characters on the show frequent.”
  • Let’s take a big retailer like The GAP – they spend $$$ on great TV ads with great music.   Instead of The GAP saying 'Check in on Foursquare today at the GAP and save 20% on a pair of jeans'  – essentially giving their margin away, wouldn’t it be better if I could say 'Hey, you know that great commercial you saw that got you into the store? Let me give you a free copy of that song as a download right now.'  So we’re seeing a shift from just discounts and coupons and moving toward an exchange of valuable content.  The producers and broadcasters of that content have a huge opportunity to participate in that.”
  • Regarding the potential for backlash against location-based marketing, Khan is optimistic:  “The way we look at it is, if you can demonstrate real value and relevance to an individual user, they will be willing to share their location data. It’s almost a mathematical equation.  You have to articulate opportunities around the value exchange.   Four years ago, the stats for Foursquare showed that more than 82% of the location data (check-ins) were driven by men.
Carri Bugbee

Marketers Abuzz Over Burt's Bees Digital Calendar Ads | ClickZ - 0 views

www.clickz.com/...rt-s-bees-digital-calendar-ads

calendar ads marketing social+media social media

shared by Carri Bugbee on 04 May 14 - No Cached
  • The company's newest marketing campaign, launched earlier this week, invites fans of Burt's natural skin and personal care products to receive eight different "moments" over eight weeks via online calendar notifications. The promotion is timed to coincide with the launch of Burt's Bees new Brightening skin care line, which promises to brighten users' skin in only eight weeks.
  • This will define the calendar category and other brands that sell on a subscription or seasonal basis will take notice,"
  • "We thought, what else needs a little brightening up? One look at our calendars, packed wall-to-wall with meetings and meetings-about-meetings, and we had our idea. Then we just went to work figuring out the best way to bring calendars back to life over an eight-week period,"
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