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Carri Bugbee

Researcher: Advertise Your Facebook Post Within 24 Hours or Don't Bother - 0 views

  • If your brand just posted a status on Facebook, don't waste time waiting to amplify it with an ad buy. If you don't do so within 24 hours, you will lose a great deal of the engagement and viral impressions that would have been generated by posting earlier.
  • posts that were sponsored in the first 24 hours received 2.6 times more viral impressions and 2.7 times more viral engagements than older promoted posts.
Carri Bugbee

For Brands, Sometimes Social Lurking Is Best: New NetBase Survey Reveals Consumers Don'... - 0 views

  • 51 percent of consumers want to talk about companies without being listened to, 58 percent want companies to respond to their complaints shared on social media.
  • 32 percent of consumers of all ages and 38 percent of Millennials (18-24-year-olds) have no idea companies are listening to what they say in social media.
  • 43 percent of consumers think listening online intrudes on privacy, even though this is "social" media. Boomers put up the biggest fight (36 percent said they don't want brands listening to what they say about brands online), while only 17 percent of Millennials said the same).
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