Video on Demand Pushes TV Viewing Up - Nielsen - Peter Kafka - Media - AllThingsD - 0 views
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Americans spent four hours and 43 minutes a day (!) watching live TV and shows on their DVRs in the third quarter of this year. That’s down from four hours and 46 minutes in Q3 2012.
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Comcast, the country’s biggest pay TV provider, said 70 percent of its subscribers watch stuff on demand, and that TV shows account for 40 percent of its usage. (If you factor in pay-TV channels like HBO, the number jumps up to 60 percent.) So once you do factor in on-demand usage, you see a different story. Nielsen said that there has been a small increase in the number of people watching live TV, and a significant increase in the number of “timeshifted” TV watchers — people watching on either DVRs or VOD.
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while Comcast, Nielsen and some of the TV networks are trying to figure out how to change this, right now timeshifted TV is much less valuable for them than live TV. (Hence the warm reception for Twitter’s “we’ll bring our viewers to live TV” pitch.)