Marketers Abuzz Over Burt's Bees Digital Calendar Ads | ClickZ - 0 views
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The company's newest marketing campaign, launched earlier this week, invites fans of Burt's natural skin and personal care products to receive eight different "moments" over eight weeks via online calendar notifications. The promotion is timed to coincide with the launch of Burt's Bees new Brightening skin care line, which promises to brighten users' skin in only eight weeks.
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This will define the calendar category and other brands that sell on a subscription or seasonal basis will take notice,"
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"We thought, what else needs a little brightening up? One look at our calendars, packed wall-to-wall with meetings and meetings-about-meetings, and we had our idea. Then we just went to work figuring out the best way to bring calendars back to life over an eight-week period,"