Social Media Training for Marketers

to a downward spiral, a la Sprint.” The authenticity battle extends beyond businesses and into the world of personal brands, which is a bit of a tightrope walk. On one hand, people are coached to be cautious of what is posted online because it could have long-standing impact, and then, on the other hand, they are told to be themselves.

1. Overestimating the Importance of Facebook Pages

2. Caring Only About Numbers of Fans

3. Thinking You’ll Get Enough Fans from Your Email Lis

Want your link to get the most traction on Twitter? Post it on a Monday between 1:00 p.m. and 3:00 p.m. ET.

he company revealed that posting links to Twitter between the hours of 1:00 p.m. and 3:00 p.m. ET (or 10:00 a.m. to 1:00 p.m. PT) will give you the highest click rank, especially on days earlier in the week. Meanwhile, sending a tweet with a link after 8:00 p.m. should be avoided — as should posting links after 3:00 p.m. on Fridays.

The half-life of a link posted to Twitter is about 2.8 hours, according to bit.ly.

“How Much Do You Open the Kimono: Does “Thought Leadership” Cannibalize Your Ability to Monetize What You Know?”

hey create content for the (estimated by Eloqua) 85% of the market that doesn’t know who they are, instead of the 15% that do. This is a key finding, as most content is targeted to mid and late funnel thinking and objection overcoming, rather than top of the funnel awareness building. To that end, Eloqua often invests in content that’s not particularly related to their actual business.

A great example of a company removing registration friction for a business audience is the online media division of The Business Journals. Since deploying Janrain Engage Social Login in June, they have reported a 12% increase in site registrations across 40 online properties.

Will social media play an important role for B2B marketers in the near future? We believe so and are seeing a growing interest from technology solution providers and other organizations that want to add a social element to their B2B website and marketing efforts. In Forrester’s report: Market Overview: 2011 Social Media Platforms For B2B Tech Marketing, they indicate: Today, there is increased demand for social media platforms from B2B tech marketers that are using social media tactics to engage with business technology buyers.

Thursdays win out for the day with the most sharing. Social sharing in general is somewhat unpredictable pattern wise. But Thursday wins 10% more shares than all other days. In fact, 31% of the top 100 social share days in 2011 fell on Thursday.

“If you don’t publish daily, I’ve found that publishing on sequential days produces a signal multiplier effect on Twitter and via RSS.

27% of all content shares occur between 8am and 12pm EST. 

With Facebook's new Open Graph applications, you're not just limited to other people's apps -- you can also create your own apps that support your very own marketing initiatives! The new and improved Open Graph allows third-party developers to create 'frictionless' apps that, after a user provides permission once, automatically share users' engagement with the app on Facebook.

Use Facebook at the speed of light with Facebook keyword shortcuts for Google Chrome, Firefox, or Internet Explorer. Access Facebook's keyword shortcuts here.

Edit one or more of your listings’ data at once Search through your listings, filtering by specific information or for listings with errors Upload new listings using a data file or by adding them individually within the interface Tell us how we can improve this new interface by clicking the “Give Feedback” link

CMO Jeff Hennion said it's more cost-effective to drive people there via email, direct mail, or even TV ads that show a link to the Facebook fan page.

A ComScore report last July said 32% of P&G's internet display impressions were "socially published," most of which occurred on Facebook.

Facebook ads need a clear message, a promotion or call to action to be effective. "Delivering traditional brand-building or product messaging simply doesn't work. At all," he wrote in an email.

Not everyone has their Google Authorship set up yet so beat them to it now.  If you want to drive more traffic your way linking your blog to your Google+ account for Google Authorship will definitely do the trick.

You can see tab engagement begin to decline on Feb. 28, the day brands were able to opt-in to Timeline. There’s a steeper leading into March 30, the day all Pages were forced to convert.

Why the general drop-off? PageLever founder Jeff Widman believes it’s a combination of two things: That brands can no longer set a custom tab as their default landing page for non-fans, and Tabs are less visible in the Timeline layout.

Over the past year, he's noticed more friends subverting Facebook's real name policy. "I have seen a growing trend of people who will shut down one page, let you know that they're opening a new one, and then they'll use an alias,"