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Carri Bugbee

Did Facebook's faulty data push news publishers to make terrible decisions on... - 0 views

www.niemanlab.org/...ke-terrible-decisions-on-video

video facebook Facebook ads

shared by Carri Bugbee on 18 Oct 18 - No Cached
  • News publishers’ “pivot to video” was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real for news video too — even if people within those publishers doubted the trend based on their own experiences, and even as research conducted by outside organizations continued to suggest that the video trend was overblown and that news readers preferred text. (Heidi N. Moore put many of these trends together in 2017, and her accounting is only strengthened by the new information that we’re seeing this week.)
  • The court case was unsealed this week, following efforts by organizations like the online publishers’ trade organization Digital Content Next to make previously redacted parts available to the public. I read the filing and pulled out some of the most interesting and relevant parts for news publishers below. I wanted to try to see whether Facebook’s active promotion of its video offerings might have influenced news publishers’ allocations of resources, and whether it is reasonable to allege that Facebook knew, as publisher after publisher laid off editorial staff and pushed into video, that that was misguided. I wanted to know whether people working in news organizations were fired based on faulty data provided by a giant platform that publishers believed they could trust.
  • Carri Bugbee on 18 Oct 18
     
    News publishers' "pivot to video" was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real for news video too
Carri Bugbee

How Facebook stole the news business | TechCrunch - 0 views

techcrunch.com/...facebooks-siren-call

facebook news news feed

shared by Carri Bugbee on 20 Feb 18 - No Cached
  • By 2014, “Facebook the big news machine” was in full swing with Trending, hashtags and news outlets pouring resources into growing their Pages. Emphasizing the “news” in News Feed retrained users to wait for the big world-changing headlines to come to them rather than crisscrossing the home pages of various publishers. Many don’t even click-through, getting the gist of the news just from the headline and preview blurb. Advertisers followed the eyeballs, moving their spend from the publisher sites to Facebook.
  • In 2015, Facebook realized users hated waiting for slow mobile websites to load, so it launched Instant Articles to host publisher content within its own app. Instant Articles trained users not to even visit news sites when they clicked their links, instead only having the patience for a fast-loading native page stripped of the publisher’s identity and many of their recirculation and monetization opportunities. Advertisers followed, as publishers allowed Facebook to sell the ads on Instant Articles for them and thereby surrendered their advertiser relationships at the same time as their reader relationships.
  • This is how Facebook turns publishers into ghostwriters, a problem I blew the whistle on in 2015. Publishers are pitted against each other as they make interchangeable “dumb content” for Facebook’s “smart pipes.”
  • ...3 more annotations...
  • 38 of 72 Instant Articles launch partner publications including the New York Times and Washington Post have ditched the Facebook controlled format according to a study by Columbia Journalism Review.
  • The problem is that for society as a whole, this leads to a demonetization and eventual defunding of some news publishers, content creators and utility providers while simultaneously making them heavily reliant on Facebook. This gives Facebook the power to decide what types of content, what topics, and what sources are important. Even if Facebook believes itself to be a neutral tech platform, it implicitly plays the role of media company as its values define the feed. Having a single editor’s fallible algorithms determine the news consumption of the wired world is a precarious situation.
  • the real problem only manifests when Facebook shifts directions. Its comes to the conclusion that users want to see more video, so the format gets more visibility in the News Feed. Soon, publishers scramble to pivot to video, hiring teams and buying expensive equipment so they can blast the content on Facebook rather than thinking about their loyal site visitors. But then Facebook decides too much passive video is bad for you or isn’t interesting, so its News Feed visibility is curtailed, and publishers have wasted their resources and time chasing a white rabbit… or, in this case, a blue one.
Carri Bugbee

Timing is Everything Insights tool for publishers - 0 views

media.twitter.com/...ights-tool-for-publishers.html

Twitter analytics insights publishers

shared by Carri Bugbee on 06 Mar 19 - No Cached
  • Carri Bugbee on 06 Mar 19
     
    In an effort to provide our publishers with more actionable data to help them improve their performance on Twitter, we've been busy working on a new set of Publisher Insights tools that will live within Media Studio. After months of work we're excited to announce the launch of our first new Insights tool - Timing is Everything. Timing is Everything displays historical data showing when your audience is on Twitter watching and engaging with video, as seen in the image above. This data highlights the best time(s) to Tweet video content with an aim to maximize engagement, conversation, and viewership.
Carri Bugbee

LinkedIn's publishing platform opens to all users - Tech News and Analysis - 0 views

gigaom.com/...ng-platform-opens-to-all-users

linkedin publishing blogging

shared by Carri Bugbee on 19 Feb 14 - No Cached
  • LinkedIn’s Publisher Platform is the user-facing component to what has become a robust media arm at LinkedIn, largely propelled by its acquisition of news-reading app Pulse, and its content often feeds into daily news aggregator LinkedIn Today.  The platform, which allows users to connect and share content with others, is part of LinkedIn’s strategy to grow the frequency with which users interact on the website. The staged roll-out will provide access for roughly 25,000 users on LinkedIn, with the goal of a global roll-out within a few months.
Carri Bugbee

Closing the Social Loop Through Content Marketing - 0 views

www.searchenginejournal.com/...97293

social+media content marketing strategy owned media

shared by Carri Bugbee on 02 May 14 - No Cached
  • Most of your content is getting lost in the shuffle. Recycle it! Let the customer’s social activity tell you what they prefer. Engagement in social is good, but not if that’s all you get. Some top brands have made the transition to acting like publishers with dedicated internal and external teams cranking out content.
  • Top tactics used by savvy publishing brands are: Storytelling – high quality engaging content on an going basis Infographic Creation – relevant lists and how to’s Visual Content Marketing – compelling visuals eBook Creation – great for lead generation eMailer Personalization – targeting with relevance and being the information / education source Content Curation within an Industry – keep people coming to you because you find what’s hot and important to your customers, making it easy for them to keep current Webinars / Pod Casts / Google Hangouts – establishes authority Slide Share Presos – extends your corporate social graph and thought leadership Case Studies – SEO value and high share currency Videos to Motion Infographics – video is growing
  • Brands have a need for smart content routing and unique displays which enable them to maximize customer engagement and experience at every touch point, increasing site participation, and garnering higher social share just begs to get fracked.
  • ...2 more annotations...
  • Brands must embrace customer driven publishing techniques to scale their own engagement and utilize intelligence to drive higher call to action responses. There are several examples of content recommendation and discovery platforms. You may have seen them on bottom or right sides of sites, labeled “Sponsored”, “Content Found for You”, or “You Might Also Like”.
  • Companies like Outbrian, Taboola and Zemanta all provide content fracking techniques over some of the biggest publishing networks. Here is a list of the top platforms, ranked by market share (based on LeadLedger analysis). OutBrain Taboola NRelate Zemanta Disqus Scribol ShareThrough
  • Carri Bugbee on 02 May 14
     
    How to Frack Your Content Marketing and Close The Social Loop
Carri Bugbee

Facebook withdrawal: viral publishers see traffic plunge | Digiday - 0 views

digiday.com/...book-cutting-social-publishers

facebook traffic edgerank social+media marketing advertising social media

shared by Carri Bugbee on 25 Mar 14 - No Cached
  • Between November 2013 and January 2014, a long list of so-called “social publishers” saw their traffic dip substantially, according to comScore. Traffic to Upworthy dropped 51 percent. Traffic to Elite Daily dropped 47 percent. Traffic to Vice dropped 22 percent, to BroBible by 17 percent, to Huffington Post by 16 percent. Between December and January traffic to Distractify and Thought Catalog dropped 30 percent and 7 percent, respectively.
  • According to comScore, Facebook directed much less traffic to sites like Elite Daily and Upworthy in January compared to December,
Carri Bugbee

Facebook Algorithm Tweaks Hurt Viral Sites' Organic Reach More Than Other Publishers | ... - 0 views

www.adweek.com/...s-more-other-publishers-156533

algorithm Facebook newsfeed edgerank pages publishers

shared by Carri Bugbee on 21 May 14 - No Cached
  • Facebook confirmed to Adweek that there were changes made in how things were ranked in Newsfeeds. It said the the tweaks were made to customize the experience for the Facebook user. 
  • But, an anonymous source “professionally familiar with Facebook’s marketing strategy” claimed the contrary in comments to Valleywag, saying the social media mammoth made the modifications in order to get organizations to spend advertising dollars. Instead of using free brand pages, publishers would be forced to buy Facebook ads to tap into referral traffic.
Volker Fritsche

The Social Media Report - 1 views

simple-note.appspot.com/...g4Pkmf

simp.ly social media report

shared by Volker Fritsche on 08 Feb 13 - No Cached
  • Volker Fritsche on 08 Feb 13
     
    We published The Social Media Report today. You can read our eBook using Kindle (for PC) and Sony Reader ...
Carri Bugbee

Three Ways Advertisers Can Avoid Click Fraud - 1 views

www.readwriteweb.com/...sers-can-avoid-click-fraud.php

click fraud ads advertising bots Web digital

shared by Carri Bugbee on 07 Sep 12 - No Cached
  • The study by Trademob said 40% of all clicks were either fraudulent clicks by publishers and bots looking to boost ad revenue or accidental clicks. Combined, the fraudulent and accidental clicks had conversion rates of less than 0.01%, making them essentially worthless to advertisers. 
  • Carri Bugbee on 07 Sep 12
     
    40% of all clicks were either fraudulent clicks by publishers and bots looking to boost ad revenue or accidental clicks.
Carri Bugbee

When Is The Best Time Of The Day To Blog? - 2 views

socialfresh.com/best-time-of-day-to-blog

time of day scheduling dayparts blogging shareaholic

shared by Carri Bugbee on 28 Jan 12 - No Cached
  • Thursdays win out for the day with the most sharing. Social sharing in general is somewhat unpredictable pattern wise. But Thursday wins 10% more shares than all other days. In fact, 31% of the top 100 social share days in 2011 fell on Thursday.
  • “If you don’t publish daily, I’ve found that publishing on sequential days produces a signal multiplier effect on Twitter and via RSS.
  • 27% of all content shares occur between 8am and 12pm EST. 
  • ...2 more annotations...
  • Gini Dietrich is the CEO at Arment Dietrich and author of Social Fresh Top 10 Corporate Blog in 2011, Spin Sucks. She shared some of their personal research. “We did A LOT of testing to see what made most sense for our readers. Our official publish time is 8am Central Time [9am EST].”
  • Sharaholic on top days and times for getting your content seen and shared online. Sharaholic is the leading global social share widget, installed on over 200,000 websites.
Carri Bugbee

Facebook finally lets brands and publishers into Groups | Digital - Ad Age - 0 views

adage.com/...316555

facebook groups Facebook

shared by Carri Bugbee on 12 Feb 19 - No Cached
  • Before now brands and publishers have participated in Groups through the personal accounts of people in their companies.
  • In the past year, as Facebook has tried to fix the platform, it prioritized Groups as a constructive activity on the social network, connecting people on the service in positive ways. Facebook shows more messages from Groups in the News Feed, too, so they have a better chance at reaching people.
  • Carri Bugbee on 12 Feb 19
     
    Facebook announced a slate of new tools, including the ability for Pages to participate in Groups, which are the private communities built around shared interests. Groups have been a feature on Facebook since 2010, but brands' Pages were not allowed to engage with people within their own personal communities.
Carri Bugbee

Official Google Webmaster Central Blog: Help Google Search know the best date for your ... - 0 views

webmasters.googleblog.com/...search-know-best-date-for.html

google blogging blog post bloggers

shared by Carri Bugbee on 12 Mar 19 - No Cached
  • To help Google to pick the right date, site owners and publishers should: Show a clear date: Show a visible date prominently on the page. Use structured data: Use the datePublished and dateModified schema with the correct time zone designator for AMP or non-AMP pages. When using structured data, make sure to use the ISO 8601 format for dates.
  • Show when a page has been updated: If you update a page significantly, also update the visible date (and time, if you display that). If desired, you can show two dates: when a page was originally published and when it was updated. Just do so in a way that’s visually clear to your readers.
  • on’t use future dates or dates related to what a page is about: Always use a date for when a page itself was published or updated, not a date linked to something like an event that the page is writing about, especially for events or other subjects that happen in the future (you may use Event markup separately, if appropriate).
Andreas Söntgerath

Social-Media-Management-Tools im Test - 1 views

www.goldbachinteractive.com/...media-management-tools-im-test

test

shared by Andreas Söntgerath on 16 May 13 - No Cached
jolia aclia liked it
  • Andreas Söntgerath on 16 May 13
     
    Publisher und Social Media Management Werkzeuge, um Inhalte zu veröffentlichen, zu kontrollieren und z.T. mit CRM-Schnittstellen
Carri Bugbee

How "Data In, Data Out" Solves Social Marketing Challenges | Forrester Blogs - 0 views

blogs.forrester.com/...es_social_marketing_challenges

social engagement dashboards publishing dashboards social marketing

shared by Carri Bugbee on 20 Mar 14 - No Cached
  • Percolate first identifies which social topics matter to brands’ audiences, then finds matching assets in those brands’ databases. SocialFlow tracks how many of a brand’s social followers are active throughout the day, then automatically posts the brand’s content at the best possible moment. Brand Networks taps historical sales and weather databases to tell retailers which products will generate the most social interest, based on local forecasts. SimpleFeed helps brands’ affiliates automate content selection — dynamically publishing social posts that have worked for other affiliates in the past.
Carri Bugbee

Automation and the use of multiple accounts - 0 views

blog.twitter.com/...-use-of-multiple-accounts.html

Twitter social media

shared by Carri Bugbee on 21 Mar 18 - No Cached
  • Carri Bugbee on 21 Mar 18
     
    Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet. This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication. As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions. Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account.
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