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Location technologies like GPS are sharing analytics on where and how this content is being viewed.  The good news?  Connected TVs definitely have a role to play in the multiscreen IoT – especially in the area of building new models of marketing and advertising relationships.

The way we look at location-based marketing (LBM) is unique – our definition is basically: The intersection of people, places and media.  We don’t equate LBM to just mobile [devices]. – Asif Khan, LBMA

once you know the location of the person you’re trying to influence – the question you should ask is: what media happens to be near them in that particular place? Could be a billboard, radio, television – anything. We’re very focused on media context.”  

Facebook will round up your friends’ posts and photos from a particular place, like Manhattan’s famed Dominique Ansel Bakery, so you can see what they liked (the cronut, obviously) and what they didn’t. Place tips will also include information from the business page, like hours of operation, events, and menu details.

To determine your location, the app will use Wi-Fi, cell networks, GPS, and Bluetooth beacons placed at particular locations (a limited number in New York City so far).

But place tips will make better use of Facebook’s data, putting information front and center rather than making you comb through search results. The network’s rollout of Bluetooth beacons is a move to watch. Apple has been distributing iBeacons since the launch of iOS 7 in 2013, and we’ve seen some interesting uses of the technology, but it hasn’t yet gone mainstream. With Facebook now on board with beacons, we might see businesses adopt them at a much quicker pace. After all, few marketing moves make businesses happier than highly targeted, location-based, actionable ads.

the new social model is simply to harvest social signals and sell personalized ads, however and wherever possible.

The purpose of Facebook’s upcoming mobile ad network is to sell ads outside of Facebook.com and its mobile app. This “multiple app” strategy often accompanies a network’s own app offerings — in Facebook’s case, Messenger, Facebook Camera and Paper. According to Elgan: If Facebook’s direction or strategy isn’t clear, let me spell it out: Harvest personal data from multiple apps, then sell personalized advertising in multiple locations.   Here’s an oversimplified example: An ad for a Starbucks promotion presented to you in a mobile game (sold through Facebook’s upcoming ad network) might be based on knowledge that you spend a ton of time at Starbucks — information harvested from the Moves app.   As you can see, there’s no Facebook — no social network — involved in this series of events. But Facebook gets paid anyway.

40% of Internet users across the world don’t see any point in “friending” a brand online. In the U.S. and the U.K., that figure rises to 55% and 63%, respectively. In emerging markets, consumers were more open to it.

there’s evidence that they want to engage with a brand online so long as they get something out of it. For example, the majority of shoppers in the study said they are open to receiving an ad or promotion from a brand on their mobile device that’s tied to their location.

half of respondents in the study said they are interested in brands sharing other users’ brand or product experiences with them and 42% said they want brands to help them make better product choices.

Google is launching a new “Store Visits” metric in AdWords, designed to use your customers’ location to determine whether they’ve visited your stores, restaurants, and hotels after clicking on an ad.

“…most mobile research leads to a purchase, just not on the smartphone.”

“In a March 2014 survey conducted by Nielsen for xAd and Telmetrics, between 70% and 80% of US smartphone or tablet users said they had completed or would soon complete a purchase related to their smartphone search. The study also found that more than 40% of consumers considered a smartphone or tablet their most important media resource for a purchase decision.”

Using YP’s capabilities, Dunkin’ Donuts was able to, through the use of geofencing, deliver ads to mobile users who were nearby a competitive coffee shop or c-store or a Dunkin’ Donuts.

The campaign also identified mobile users who had visited a competitive coffee shop or c-store in the past 30 days.

Once users clicked on the banner ad, they had the opportunity to take that coupon and walk into a Dunkin’ Donuts and redeem the coupon. Or, they could save the coupon to their phone to redeem at a later date.

First, you may already be using data from customer relationship management (CRM) tools and market research to inform campaigns. But a wider array of data signals is available, from analytics on your brand's website (that could tell you your most popular products, for instance), to audience data (that could give a glimpse of age, gender, or interests), to contextual insights about which device, location, or media type delivered the most success for a campaign. The trick is to know all the sources of data available, and figure out which can fuel smarter creative.

Too often, the creative agency and production shop are brought into the campaign process after the media strategy has been decided. By informing the creative agency of all the data from the outset of the project, you can work with the agency to build more relevant creative strategies for your target audience.

86 percent of marketers say they will own the end-to-end customer experience by 2020. To accomplish this, the report found that marketing leaders must have a single view of the customer that allows them to engage in two-way, personalized conversations across technologies, locations, and physical objects.

Marketing complexity is growing: More than half of respondents believe the accelerating pace of technological change, mobile lifestyles, and an explosion of potential marketing channels via the Internet of Things (IoT) will change the field the most by 2020. This is driven by the billions of possible interactions these channels will create between a company and its customers.

The top marketing channels are those that can be personalized: The top channels to the customer in 2020 will be social media (63% of respondents), the World Wide Web (53%), mobile apps (47%), and mobile web (46%).

what are some of the things you can A/B test with your influencer marketing campaigns? All the same things you test in your other channels…

xperiment with different types of content and track which resonates best with their audience for your goal. For example, images may drive better social engagement, while videos are better for leads and signups. Alternately, you may find certain content performs better on some channels over others.

Don’t forget all the types of content you have at your disposal – podcasts, live stream videos, tweets, Instagram Stories, webinars, long-form blog posts, short-form blog posts, and much, much more.

99% of journalists say it’s somewhat important (9%), important (34%), or very important (56%) for a company to provide access to news releases within their online newsroom.93% of journalists say that it is important to have news releases organized by type of news category.94% of journalists say it’s somewhat important (14%), important (28%), or very important (52%) to have access to photographs within an online newsroom.90% of journalists indicated the availability of digital product press kits would be somewhat important (25%), important (34%) or very important (30%) for their work.75% of journalists say video files are an important component of an online newsroom.

Archived press releases are a fantastic source of inspiration for journalists, they provide historical insight into your company, can provide industry metrics (which journalists are always seeking) and ultimately give your media contacts some ideas for stories to run with.

Highlighting ContactsDepending on the size of your business, locations, industries and a whole host of other factors you may have several key media spokespeople on your list who can engage with the media.

David: AMP has become a major component of Google’s push to become the presentation layer of the internet (h/t Cindy Krum, Mobile Moxie) and complements the moves they’ve made with featured snippets and Knowledge Panels.

I’ve always seen Knowledge Panels partly as a consumer-focused solution to the experience of the average SMB website and average enterprise store locator — both are overwhelmingly crappy.  

in accepting either AMP or Instant Articles, publishers relinquish their most critical asset, subscribers, to the duopoly.

The company, part of Google, says it's expanding its Custom Affinity Audience offering so advertisers can target users who search for ski resorts on Google Maps or download a ski resort app, for example, and serve them with ads for winter-related gear. It also provides targeting based on real-life locations that users may have visited.

Meanwhile, YouTube says its new Director Mix software can create hundreds or thousands of different video from a single asset.

Marketers who leverage Director Mix must provide YouTube with all the building blocks of video, including voiceovers, background and copy. YouTube says it will then create "hundreds or thousands of versions to match your audience segments."