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Carri Bugbee

Survey Reveals How Consumers Really Judge Brand Authenticity (and Influencers) | Social... - 0 views

www.socialmediatoday.com/...549038

influencers influencer marketing influencer outreach facebook social media

shared by Carri Bugbee on 10 Mar 19 - No Cached
  • 90% of consumers said that authenticity is important when deciding which brands they like and support - up from 86% in 2017. And marketers understand how much authenticity matters, with 83% saying authenticity is very important to their brands, and 61% believing authenticity is the most important component of impactful content.
  • 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. Yet the majority of consumers disagree, with 51% saying less than half of brands create content that resonates as authentic.
  • While consumers are 2.4x more likely to say UGC is most authentic, when compared to brand-created content, marketers are 2.1x more likely to say brand-created content is most authentic in comparison to UGC.
  • ...1 more annotation...
  • user-generated content is also the most influential content consumers reference when making purchasing decisions. Most consumers say that they’ve made purchasing decisions based on user-generated visuals - 57% have made plans to dine at a particular restaurant, 54% have purchased a consumer packaged good and 52% have made plans to travel to a specific destination based on a consumer-created image or video.
Carri Bugbee

Few Consumers Trust Social Media Marketing, Internet Ads - 1 views

www.marketingcharts.com/...a-marketing-internet-ads-28061

consumers trust digital media

shared by Carri Bugbee on 28 Mar 13 - No Cached
  • consumers are more trusting of content they can find on their own terms, rather than that which is pushed out to them by brands.
  • Looking solely at US respondents, only 15% trust social media marketing, 12% information about companies on mobile applications, 10% ads on websites, and 9% text messages from companies or brands.
  • Consumers display far more trust in what Forrester tabs “self-selected digital pull content.”
  • Carri Bugbee on 28 Mar 13
     
    Simply put, consumers are more trusting of content they can find on their own terms, rather than that which is pushed out to them by brands.
Carri Bugbee

Why it's time to turn back the clock on Baby Boomers | Campaign US - 0 views

www.campaignlive.com/...1353632

millennialsbaby boomers boomers targeting marketing

shared by Carri Bugbee on 28 Jul 15 - No Cached
  • unlike their predecessors, today’s 50-plus consumers wield unprecedented buying power and influence. As a result, they expect the same level of attention from advertisers and marketers that they grew accustomed to in their youth.
  • As a consumer segment, Baby Boomers (born between 1946 and 1964) should be a marketer's dream. As the largest U.S. demographic, they own 77% of discretionary wealth, represent 25% of the consumer landscape and account for 60% of consumer spending.
  • less than 5% of ad dollars are actually being targeted to Boomers. That’s right — the people who control 60% of consumer spending represent only 5% of marketing investment.
  • Carri Bugbee on 28 Jul 15
     
    less than 5% of ad dollars are actually being targeted to Boomers. That's right - the people who control 60% of consumer spending represent only 5% of marketing investment.
Carri Bugbee

MediaPost Publications Wireless Carriers Struggling With Consumer Expectations 11/01/2013 - 0 views

www.mediapost.com/...ing-with-consumer-expecta.html

customer service custserv telco social media

shared by Carri Bugbee on 05 Nov 13 - No Cached
  • As more consumers turn to social media to solve customer service issues, their expectations are also rising, according to the survey. More than two-thirds of customers said they felt a telecommunications company should respond to questions on Twitter within three hours.
  • According to the research, nearly a third of consumers said they would consider switching providers if their customer support requests through social media went unanswered. 
  • he potential for a disgruntled customer to do major damage to the brand is exacerbated by the speed at which social media can spread the word of a bad brand experience worldwide.”
  • Carri Bugbee on 05 Nov 13
     
    As more consumers turn to social media to solve customer service issues, their expectations are also rising, according to the survey. More than two-thirds of customers said they felt a telecommunications company should respond to questions on Twitter within three hours.
Carri Bugbee

Can Companies Measure Social Media ROI? - 0 views

www.fool.com/...-measure-social-media-roi.aspx

social media advertising ROI consumers research analysis

shared by Carri Bugbee on 08 Jul 14 - No Cached
  • In an analysis of social media ROI, there is a lot of what Time described as "proving" the media.
  • In a 2010 article in The Journal of Consumer Research, a Ph.D writing in Psychology Today summarizes: "We live in a world of advertising. It is a world of our making, of course. We don't like to pay the full price of things, so we allow other people to pay part of that price in exchange for letting them pass a message to us.... That information ultimately affects the way we make choices, whether we know it or not."
  • in a 2009 issue of The Journal of Database Management and Consumer Strategy Management, "ROI in social media: a look at the arguments," it was reported that 49% of consumers "made a purchase decision based on the information they found through social media sites," and that 45% of people who searched for information via social media sites "engaged in word of mouth," compared to 36% who found information on a company or news site
  • ...2 more annotations...
  • No doubt, the Gallup results are accurate. It just turns out that we are not the individuals we imagine. Our consumer behavior is predictable, including our denial of that behavior.
  • Do consumers engage brands because they are already customers, or do we become buyers because of the brand exposure on social media? This is research that needs to be conducted. 
Carri Bugbee

For Brands, Sometimes Social Lurking Is Best: New NetBase Survey Reveals Consumers Don'... - 0 views

www.bulldogreporter.com/...ey-reveals-consumers-dont-want

brands survey conversations monitoring analytics listening

shared by Carri Bugbee on 21 Feb 13 - No Cached
  • 51 percent of consumers want to talk about companies without being listened to, 58 percent want companies to respond to their complaints shared on social media.
  • 32 percent of consumers of all ages and 38 percent of Millennials (18-24-year-olds) have no idea companies are listening to what they say in social media.
  • 43 percent of consumers think listening online intrudes on privacy, even though this is "social" media. Boomers put up the biggest fight (36 percent said they don't want brands listening to what they say about brands online), while only 17 percent of Millennials said the same).
Carri Bugbee

Messaging Manifesto: Consumers Are Tuning Out the Old-Fashioned Brand Strategy of Blast... - 0 views

www.bulldogreporter.com/...g-out-the-old-fashioned-brand-

advertising personalized personalization strategy brands branding

shared by Carri Bugbee on 28 Jun 15 - No Cached
  • 2,200 consumers worldwide finds that 63 percent of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly. The poll found that the two things brands should do to make advertising more appealing to their audiences are to 1) show ads less often, and 2) make the content personalized and relevant based on consumer behavior across other channels and interactions.
  • 78.6 percent of consumers said they are only likely to engage with a brand using coupons or other offers if those promotions are directly tied to how they have interacted with the brand previously. This can include sending offers via email, mobile or social media after they have visited a brand's website or tailoring communications based on products viewed or purchased. The poll was conducted in the United States, United Kingdom, France, Germany and Australia.
  • Carri Bugbee on 28 Jun 15
     
    3 percent of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly
Carri Bugbee

What Brands Post on Social vs. What Consumers Want | Marketing Study - 0 views

www.marketingprofs.com/...-social-vs-what-consumers-want

influencers influencer marketing strategy social media

shared by Carri Bugbee on 10 Jul 18 - No Cached
  • Consumers say the types of social content they value most from brands are posts about discounts/sales (72% say so) and posts that showcase new products/services (60%). In contrast, marketers say the types of social content they share most are posts that teach something (61% say so) and posts that tell a story (58%).
  • There is a significant disconnect between what marketers post to social media and what consumers want brands to post, according to recent research from Sprout Social. The report was based on data from a survey conducted in April and May 2018 among 1,253 consumers and 2,060 social media marketers.
Carri Bugbee

Word of Mouth Rules the Roost: Web Reviews Influence Consumer Purchases More Than Any O... - 1 views

bulldogreporter.com/...onsumer-purchases-more-than-an

reviews reputation

shared by Carri Bugbee on 09 Apr 13 - No Cached
  • According to ReputationChanger.com, reviews posted to online review sites, such as Yelp.com or TripAdvisor, are deeply influential to consumer behavior. To illustrate this point, the company points to a revelatory new survey, posted by MarketingProfs. The study reveals that online ratings and reviews have a huge impact on consumer purchases, both online and in-store.
Carri Bugbee

Whose answers do shoppers want - brands' or consumers' - online and in stores? - Bazaar... - 0 views

blog.bazaarvoice.com/...consumers-online-and-in-stores

shoppers brands reviews social+media customer service

shared by Carri Bugbee on 16 Apr 13 - No Cached
  • Seeking questions ask for product-specific use cases, and look for facts rather than opinions. “Does this hotel offer free wifi?”
  • Our study found that most questions asked in automotive (81%), travel (79%), and consumer electronics (79%) were seeking questions.
  • Samsung reps answer shopper questions on retailer sites under the moniker “Mr. Samsung,” and find that questions reveal large gaps in product information: 91% of the content they provide in answers is not already on the site.
  • ...2 more annotations...
  • products with answers from official brand reps get 100% more questions than others – suggesting that, upon seeing that the brand is engaged, shoppers are more likely to ask questions (when they may’ve otherwise left the site to look elsewhere).
  • After a consumer answers a question or submits a review, never leave them at a dead end; once someone contributes, they’re more likely to contribute again. Take them to a thank you page that includes a few more related, unanswered questions.
Carri Bugbee

MediaPost Publications Friends Have More Credibility Than Brands 04/11/2012 - 0 views

www.mediapost.com/...e-credibility-than-brands.html

trust credibility brands paid media reviews

shared by Carri Bugbee on 18 Apr 12 - No Cached
  • Carri Bugbee on 18 Apr 12
     
    Online consumer reviews are the second-most trusted form of communication (cited by 70% of consumers, up 15% since 2007). At the same time, trust in paid traditional media (including television, magazine and newspaper ads) has steadily declined
Carri Bugbee

More Than Half of US Consumers Don't Want to Friend a Brand Online - CMO Today - WSJ - 0 views

blogs.wsj.com/...-want-to-friend-a-brand-online

brands social media social networks marketing

shared by Carri Bugbee on 26 Sep 14 - No Cached
  • 40% of Internet users across the world don’t see any point in “friending” a brand online. In the U.S. and the U.K., that figure rises to 55% and 63%, respectively. In emerging markets, consumers were more open to it.
  • there’s evidence that they want to engage with a brand online so long as they get something out of it. For example, the majority of shoppers in the study said they are open to receiving an ad or promotion from a brand on their mobile device that’s tied to their location.
  • half of respondents in the study said they are interested in brands sharing other users’ brand or product experiences with them and 42% said they want brands to help them make better product choices.
  • ...1 more annotation...
  • ore than half of consumers want to interact with brands to solve service issues and 37% want brands to respond to their comments and feedback, whether positive or negative.
Carri Bugbee

Web Sites - The Website Experience Consumers Value Most [Infographic] : MarketingProfs ... - 0 views

www.marketingprofs.com/...nsumers-value-most-infographic

UX user experience website performance experience infographic

shared by Carri Bugbee on 18 Aug 14 - No Cached
  • Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks.
  • 59% of respondents say they will wait no more than five seconds for a webpage to load before becoming frustrated and leaving the site. 37% say they will leave and buy a product from a competitor if a website is slow, and 26% say they might/are not sure.
Carri Bugbee

Infographic: New Study Suggests Brands Treat Consumers as Fans, Not Age Groups | Adweek - 0 views

www.adweek.com/...-friends-not-age-groups-167492

brands demographics

shared by Carri Bugbee on 18 Nov 15 - No Cached
  • Marketing in 2015 is about treating your audience as fans, not customers. We found that 63 percent of people wish brands treated them like a friend instead of a consumer, so it's important to understand the attitudinal and behavioral nuances of groups in order to do that well, and connect in a more intimate way."
Carri Bugbee

Why Marketers Need to Reorganize Around the Most Powerful Behavior Principle of All: Ut... - 1 views

adage.com/...240860

utility marketing brand branding nike fuel band

shared by Carri Bugbee on 18 Apr 13 - No Cached
  • Carri Bugbee on 18 Apr 13
     
    To plan a more complete response to the new world, marketing needs to reorganize around its unifying principle: utility. Above all, utility is a response to, and a requirement of, the inevitable time crunch in a tech-sped world. That's why Nike Fuel Band wasn't just the innovation of the year; it's the first full-utility footprint. Utility also requires replacing the chain of faith with a chain of actions. We need to plan and monitor how our messaging bounces along the stream of consumer interaction, and through the path of commerce. For example, retargeting extends utility to display advertising, and smartphone point-and-shop apps (e.g. WiO and Shazam) start to fulfill on the commercial potential of interactive TV. Your content needs to let me activate on my terms. Utility also means we need to understand consumer behavior after seeing ads, not just before. The weight of marketing research has been on targeting. Now we need to create the lens for the complete activation spectrum.
Carri Bugbee

Small Businesses Adopt Facebook Commerce - eMarketer - 0 views

www.emarketer.com/Article.aspx

small business small biz SMB ecommerce F-commerce sales emarketer

shared by Carri Bugbee on 30 Mar 12 - No Cached
  • 37% of Facebook store operators were using the site as their sole sales channel.
  • No matter the size of the business, consumers still express hesitation when it comes to making purchases on social networks. According to JWT Intelligence, privacy was shoppers’ main concern when asked about F-commerce in June 2011. Similar percentages of consumers questioned whether Facebook was secure enough to be a safe purchase platform.
  • small businesses find the channel appealing because it lets them “leverage their scrappiness,”
Carri Bugbee

5 predictions for Facebook advertising in 2014 - Inside Facebook - 0 views

www.insidefacebook.com/...r-facebook-advertising-in-2014

facebook advertising social+media

shared by Carri Bugbee on 08 Jan 14 - No Cached
  • acebook has known for a while that the things its users talk about are supremely interesting and relevant for advertisers. Twitter proved that basing an advertising model around brand mentions really works; Facebook is bound to follow suit. Already, we are seeing Facebook taking steps into Twitter’s territory by showcasing which topics and brands are trending in users’ News Feeds, and by aggregating hashtagged terms
  • Offline conversion for retailers. Speaking of consumers’ path-to-purchase on Facebook, the ability for retailers to track offline sales conversions from ads viewed on Facebook is another critical step Facebook is taking to give advertisers deeper insight into how their ads actually drive some type of consumer action.
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