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Carri Bugbee

Optify study: Say goodbye to your keyword data - 1 views

www.emediavitals.com/...say-goodbye-your-keyword-data

keyword data Google search Optify SEO SEM

shared by Carri Bugbee on 26 Dec 12 - No Cached
  • Google’s controversial encrypted-search feature has had a chilling effect on B2B publishers’ ability to track organic search referral terms,
  • Encrypted search queries, which are enabled when a user signs into a Google account, now account for almost 40% of referring traffic data to B2B sites
  • “Eventually you’re not going to be able to measure SEO performance by keyword or understand the impact of organic search on your website traffic, engagement or conversions.”
  • ...5 more annotations...
  • There are ways to work around the growing blackout of keyword data. Optify offers 5 tips:
  • 1. Make the most out of the data you have
  • 2. Use Webmaster Tools.
  • For SEO work, use proxies.
  • 5. Use PPC data to estimate keyword performance.
Carri Bugbee

10 Tips From @RandFish On Upping Your Organic Traffic Game - 0 views

socialfresh.com/inbound-traffic

organic traffic SEO SEM search marketing social media advertising

shared by Carri Bugbee on 30 Oct 12 - No Cached
  • Only 18% of clicks on Google search results go to paid results Less than 1% of clicks on Twitter.com go to paid results The best Facebook ads get less than 10% CTR (in fact the average is .05%) Etc, etc, etc.
  • Organic digital traffic (search, blog, links, etc) counts for 90% or more, with $5 billion of investment. While paid (affiliate, ppc, display, etc) sends the remaining 10% of traffic but gets 800% more budget at $45 billion.
  • 1. Create A Content Strategy Not A Blog To develop a content strategy, make sure you have great answers to these questions: Are you going to be able to attract the right people? Why will they care about you? What are you doing to earn their interest? Why are thy going to share? Will they like and trust you more?
Carri Bugbee

Marketers Search For Alternatives To Google Keyword Analytics - 0 views

www.demandgenreport.com/...t-drives-search-marketing.html

search SEO SEM keywords

shared by Carri Bugbee on 08 Jan 14 - No Cached
  • Google +1s are more highly correlated with search rankings than any other social factor, including Facebook likes/shares and Tweets.
  • “We have a lot of our clients whose titles are actually changing from SEO Manager to Content Strategist,” Dotterer said. “Search engine optimization sounds like you’re doing something to the engines themselves, but what you’re really doing is optimizing online content. You optimize it by changing the content you’ve already created to better fit the voice of the consumer. You also optimize by finding the gaps in the content so we can create more.”
  • The importance of content creation has encouraged more companies to get their SEO, social and creative teams more involved in content strategy,
  • ...2 more annotations...
  • Google+ also enables marketers and writers to link content to their Google+ profile via its Authorship feature. Once the content is linked, the profile picture will appear next to the link in search results, which in turn, can help gather more page clicks and a higher search ranking.
  • “You don’t use Google+ in order to get in front of your prospects or your customers,” Herinckx said. “[Customers] are still using Facebook, Twitter and LinkedIn because Google+ is so small. From an SEO standpoint, and from a paid search standpoint as well, Google will pull in information from Google+ into the search results, which helps your search result stand out.”
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