The move looks like a challenge to Facebook's mobile app install ads, which have been gaining favor with game, app and e-commerce companies because they allow users to buy stuff directly from Facebook via the ad (and the app they download).
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Enter Vine: Crafting the 6-Second Film | Filmmaker Magazine - 1 views
Twitter's New 'Cards' Include Features for Business | Entrepreneur.com - 1 views
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Twitter Cards launches with these partners: Delectable, Etsy, Flick, Foursquare, Gumroad, Jawbone, Path, Rovio's Angry Birds, SoundCloud, Storenvy, Wine Library and Vine.
Twitter Launches Marketing Platform Program, Plans Branded Cinema Series | ClickZ - 0 views
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n addition, cinema network NCM Media Networks says it is teaming up with Twitter's Amplify video promotion tool to develop a branded entertainment series that it says "will bring the most exciting movie conversations, tweets, and Vines to the big screen."
Social Media - Twitter buys a social media talent agency - Internet Retailer - 0 views
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Nicheworks with more than 6,300 social media influencers ranging from comedic personalities to photographers to foodies to fashion bloggers. Among the more than 100 brands and agencies it has worked with are Hewlett-Packard Co., Coca-Cola Co. and the National Football League. Hewlett-Packard’s HP Home & Home Office Store is No. 35 in the Internet Retailer Top 500 Guide while the National Football League is No. 151.
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As a part of Twitter, Niche aims to build more tools, platforms and ways to help influencers link up with brands, write Niche co-founders Rob Fishman and Darren Lachtman in a blog post.
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By acquiring Niche, Twitter will be the rare social network that stands to directly profit when an influencer works with a brand. But it won’t be alone. Tumblr last month launched Creatrs Network,
Advertisers say Snapchat's unique selling point is that it's the cool, new thing - whic... - 0 views
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Snapchat is at the mercy of competitors like Facebook and Google that can simply copy its products.Advertisers say Snapchat's unique selling point is that it is cool, new, and has created its own advertising "currency."But ad-buyers also need Snapchat to do more to prove its ads actually drive sales if they are going to commit meaningful budgets to the platform.
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the barrier to entry for new entrants is low, and the switching costs to another platform are also low. Moreover, the majority of our users are 18-34 years old.
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Users under 25, it says, visit Snapchat more than 20 times and spend more than 30 minutes on the app each day. It may have fewer users than its rivals, but, for now at least, they are highly-engaged
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Twitter Makes Its Case To Be A Major Video Player At VidCon - 0 views
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Twitter has now introduced consumer video uploading, purchased video analytics provider/influencer broker Niche, launched live streaming app Periscope and rolled out auto-play video.
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Twitter’s mobile focus means that more than 90% of video views on the network come from mobile devices. For another, he said, Twitter is a superior place for the interaction between creators and their fans.
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Niche is another Twitter-owned avenue that can help creators make money. Niche acts as an intermediary between video producers and brands, and Singh said Niche has doubled the amount it’s paying creators since Twitter acquired the company in February. (A Twitter spokesperson clarified that the average deal is now double the previous total.)
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best place for video creators to connect with fans and that Twitter is committed to providing more avenues to make money
Big Mistake: Making Fun Of Hashtags Instead Of Using Them - 0 views
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when individuals used a hashtag within their tweet, engagement can increase as much as 100%; brands could get an increase of 50%. The reason for this is because a hashtag immediately expands the reach of your tweet beyond just those who follow you, to reach anyone interested in that hashtag phrase or keyword.
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Yes, Google+ was supporting hashtags before Facebook, but now those hashtags are appearing on the right-hand side of Google’s search results page. Yes, that same area on the search page you would normally have to pay for to get placement.
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Google is playing nice with the other networks too—well, at least Twitter and Facebook. Those sites get a link that takes the visitor directly to the search pages on each respective site. Instagram, Vine, Tumblr and Pinterest will have to wait their turn
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