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Carri Bugbee

Advertisers Plan Twitter Budget Increases as ROI Improves - 0 views

    • About 1 in 5 respondents said they have used Twitter in conjunction with a TV campaign.
    • Promoted Tweets are the most popular of Twitter’s ad formats among respondents, used by about twice as many as promoted accounts, and by roughly three times as many as have used Twitter Amplify.
    • Respondents’ primary goal for Twitter advertising is to build awareness and sentiment for their brand, with significantly fewer claiming as their main goal driving traffic to their websites, building followers, generating sales leads, selling products and staying in touch with customers.
  • 58.6% share of respondents said that their Twitter budgets represent new spending. Those reallocating from other media are most commonly turning to offline (17.6%), online display (16.6%), email (12.3%), search (10.8%) and TV (9.9%) for funds. (Similar data concerning the constitution of online video and social media budgets can be found here and here.)
  • 7 in 10 respondents – execs at marketers, agencies and media companies – use Twitter as a marketing channel, only a minority (46.5%) of those are spending on advertising on the platform. By comparison, a previous survey from Ad Age (covered here) found that of the 83% using Facebook, almost three-quarters were buying ads.
Carri Bugbee

Ad Age Survey: What Advertisers Really Think About Twitter | Digital - Advertising Age - 0 views

  • What we found is that Twitter is viewed much like Facebook was in the summer of 2012: While many advertisers use it as a marketing channel, only a minority actually place ads there.
  • Among the respondents, 70% currently use Twitter as a marketing channel and 80% say they plan to use Twitter in the next 12 months. But only 46% say they've ever bought an ad on Twitter, whether a promoted tweet, trend, account or an "Amplify" TV deal.
  • In the coming year, 59.2% said they expect their Twitter advertising budget to "modestly increase" or "significantly increase."
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  • – 72.6% -- say their ROI from Twitter desktop and mobile ads are virtually the same, a great sign for Twitter's mobile business. Ad Age readers ranked it the third most-effective ad platform behind Google and Facebook, and ahead of LinkedIn, Yahoo and AOL in that order.
Carri Bugbee

MediaPost Publications Female Teens Spending Less! 04/16/2014 - 0 views

  • Cable subscriptions are becoming less essential for teens at home, while online streaming is more critical.
  • Instagram ranked as the most important social network, exceeding Twitter and Facebook for the first time in survey history
Carri Bugbee

The Ideal Length for All Online Content - 0 views

  • 100 characters is the engagement sweet spot for a tweet. 

  • But 40 is the magic number that Jeff Bullas found was most effective in his study of retail brands on Facebook. He measured engagement of posts, defined by “like” rate and comment rate, and the ultra-short 40-character posts received 86 percent higher engagement than others.
  • The ideal length of a headline is 6 words
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  •  we tend to absorb only the first three words and the last three words of a headline. If you want to maximize the chance that your entire headline gets read, keep your headline to six words.
  • MailChimp published the following headline on its blog: Subject Line Length Means Absolutely Nothing. This was quite the authoritative statement, but MailChimp had the data to back it up.

    Their research found no significant advantage to short or long subject lines in emails. Clicks and opens were largely the same.

  • Organizers of TED have found that 18 minutes is the ideal length of a presentation, and so all presenters—including Bill Gates and Bono—are required to come in under this mark.

  • By forcing speakers who are used to going on for 45 minutes to bring it down to 18, you get them to really think about what they want to say. … It has a clarifying effect. It brings discipline.
  • The ideal length of a domain name is 8 characters
Carri Bugbee

Brands try out new multi-picture Twitter feature | Digiday - 0 views

  • Now using the Twitter iPhone or Android app, users can tag up to 10 people in an image in a tweet. An important part of this feature is that tagging people doesn’t affect your character count — tweeters will still have 140 characters to play around with.
  • Users can now share up to four photos in a single tweet that automatically arrange themselves in a grid. Users can just tap to get a preview and can then  slide through to the full images.
Carri Bugbee

Advertisers Spend Much More With Facebook But Twitter Performs Better - CMO Today - WSJ - 1 views

  • Twitter ads generate clicks at a significantly higher rate than Facebook. As a result, the firm found, advertisers are significantly dialing up their Twitter ad spending.
  • “Business & Consumer Services” saw its Twitter ad spending soar by 361 percent in the fourth quarter over the third quarter, versus Facebook’s still huge 211 percent increase. Over the course of 2013, Twitter ad spending for the ”Business & Consumer Services” ballooned 297 percent, found Resolution.
  • Why is Twitter growing despite a much smaller audience? For one, Twitter has rolled out several compelling new offerings that connects its ads directly to TV shows and commercials, Resolution’s report notes.
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  • “Twitter ads…generate clicks at a much higher rate as advertisers integrate them tightly with broad trends and conversations, serving up straightforward messaging and content directly into relevant conversation streams.”

mesbah095

Guest Post Online - 0 views

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Carri Bugbee

Why You Should Share Your Blog Post More Than Once on Social Media: The Case for Repost... - 0 views

  • With each subsequent Tweet of an existing blog post, Tom noticed that he got around 75% as many Retweets as the time before.

    What was really interesting here is that even though he got more Retweets each time, this was directly proportionate to the number he got originally.

  • 2. Hit multiple time zones
  • 3. Reach your new followers

Carri Bugbee

Facebook Brand Updates Take Another Hit, Can You Recover? | ShopIgniter - 0 views

  • we looked at four post types: link posts, video posts, photo posts and status updates.

    When paid media is applied to an organic post, it can significantly increase Facebook metrics – from impressions (obviously), to conversions – so we removed all posts with paid impressions from the analysis. For both time periods, we took the total reach for each post type and divided it by the total post count for that post type to get the average reach per post type for the given time frame.

  • As expected, the average reach per post on status updates decreased after the algorithm change. Significantly.
  • Photo and video posts had no discernible change in reach after the algorithm change as we would expect.

    This is good news for marketers who already regularly integrate rich media into their post strategies as it is well documented that images and video generate greater fan engagement – and from this research, it looks clear that they will continue to do so.

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  • While Facebook indicated other post types “may” increase in engagement and distribution, our research is evidence that this is clearly the case as our data pool showed a 30% increase in reach per post for link posts.
  • status update posts saw a 65% decrease in engagement. Not only do status updates have little to no real impact on your business, but now they have less reach, too.
  • 1. Decrease output of status updates
    Replace these post types with a link, photo or video post.
  • That research unveiled that video posts collected the largest amount of average viral impressions as a share of average total impressions with a 36% boost. Paid media also affected engagement quite meaningfully. While its impact varied across post types, Photo and Offer post types increased most in engagement when paid media was applied, making them ideal units.
  • Photos also had a high CTR average compared to other post types when paid media was applied, further reinforcing the Photo post type as a good choice for paid, rich media campaigns.
Carri Bugbee

Facebook withdrawal: viral publishers see traffic plunge | Digiday - 0 views

  • Between November 2013 and January 2014, a long list of so-called “social publishers” saw their traffic dip substantially, according to comScore. Traffic to Upworthy dropped 51 percent. Traffic to Elite Daily dropped 47 percent. Traffic to Vice dropped 22 percent, to BroBible by 17 percent, to Huffington Post by 16 percent. Between December and January traffic to Distractify and Thought Catalog dropped 30 percent and 7 percent, respectively.
  • According to comScore, Facebook directed much less traffic to sites like Elite Daily and Upworthy in January compared to December,
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