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Carri Bugbee

The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google's Results - 0 views

  • Google is now showing tweets in a new and more graphical way on mobile devices, with desktop promised soon.
  • Tweets don’t always appear at the top of the page. Sometimes they might be elsewhere, such as the middle of the page
  • presumably, you’re more likely to see tweets in Google when a hashtag, topic, person or organization appears to be trending or is newsworthy.
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  • Right now, the new implementation will only be offered for those searching in the US, in English, using either their browser in iOS or Android or the Google Search App. Twitter promises support for desktop and other languages in the coming months.
Carri Bugbee

Why your marketing planning process is broken, and what to do about it | McKinsey on Ma... - 1 views

    The planning process is broken, and here's why: As marketing executives look at the factors that affect their business, they fail to clearly distinguish between things they can control ("controllables") and things they can't ("uncontrollables").

    The central questions in the planning process must be: (1) How can we maximize the impact of things we can control and reduce the impact of those we cannot? (2) How can we improve the interaction between the two?
Carri Bugbee

8 Essential Elements of the Modern-Day Online Newsroom | - 0 views

  • Due to time constraints, there is a legitimate need for a centralized digital content hub (aka newsroom) where the dwindling number of reporters can find everything they might need.
  • Falkow's advice: "Take advantage of all this low hanging fruit by optimizing an oft-overlooked company asset: your newsroom aka your press page."
  • Search is the now most trusted mechanism for finding news and business information according to the 2015 Edelman Trust Barometer, which indicates the need for companies to create multiple, highly optimized discovery paths.
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  • One of the most frequent complaints from journalists is that company newsrooms do not provide explicit contact information for media opportunities. Clearly state the best person for media to connect and how to reach that individual.
  • By offering stimulating editorial ideas, you automatically position your company as an entity that sees the bigger picture
  • Provide a list of your thought leaders along with their areas of expertise
Carri Bugbee

Why Aren't There More Female CEOs In PR? - 0 views

  • While women make up about 70% of the PR workforce, they only hold about 30% of the top positions in the industry.
  • This raises the question, are big agencies losing talented women — some of whom start firms that ultimately become competition because of rigid policies?
  • A recent study by Bain & Company found that 43% of women aspire to top management within the first two years of their position, compared with 34% of men.

    “Both genders are equally confident about their ability to reach a top management position at that stage,” reads a blog post on the research. “This suggests that women are entering the workforce with the wind in their sails, feeling highly qualified after success at the university level.”
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  • Research also indicates that men with stay-at-home wives tend to hold negative views of working women.
  • Among these, women have a tendency to focus on building effective relationships as leaders. Meanwhile, men tend put their energy into demonstrating results of their work, according to a study that came out last year.
  • We have so many women who are great at running accounts so management is reluctant to move them out of those roles,”
  • Research tends to support theories that women don’t call as much attention to their own achievements. In fact, not only are women more likely to abandon these efforts because of negative feelings about self-promotion, they are more likely to encounter backlash for advocating for themselves.
  • As part of the Lean In organization, Sandberg has also raised the issue of women taking on “office housework” like taking notes and planning meetings — tasks that don’t usually pay off neither financially nor with the corner office.  
  • “Everyone talks about mentorship — but what does that really mean? You have to be in the room, making decisions,” she says. “But that inner circle starts to narrow around that second or third tier. That’s where there must be gender equity. Something is wrong if there are all-male meetings at that level.”
Carri Bugbee

Easier than ever to have private conversations | Twitter Blogs - 0 views

    Changes include:

    A setting that allows you to receive Direct Messages from anyone, even if you don't follow them. To change your settings follow these instructions.

    Updated messaging rules so you can reply to anyone who sends you a Direct Message, regardless of whether or not that person follows you.

    A new Direct Message button on profile pages on Android and iPhone. You'll see it on the profiles of people you can send Direct Messages to.
Carri Bugbee

Replacing The User Story With The Job Story - Jobs To Be Done - Medium - 0 views

    Summed up, the problem with user stories is that it's too many assumptions and doesn't acknowledge causality. When a task is put in the format of a user story ( As a [type of user], I want [some action], so that [outcome] ) there's no room to ask 'why' - you're essentially locked into a particular sequence with no context.

    The first problem is that we start with a Persona, which is a very bad idea, and then plop in an action which we think should be taken in order to achieve the expected outcome. As I've marked in the above image, there's really a disconnect between the action and persona.

Carri Bugbee

3 Ways To Find The Best Time To Tweet - 0 views

  • One of the most useful features in SocialBro is their ‘Best Time to Tweet’ report. Their free version, which is good for beginners on Twitter, analyzes the timelines of your top 100 followers. They then generate a report that shows when you should be tweeting to reach the maximum amount of followers, in order to gain retweets and replies.
Carri Bugbee

How Teens Really Use Apps | Testmunk Blog - 0 views

  • the majority of teens now consider Facebook the alternate choice. 
  • This speaks to a shift in thinking amongst teens, in that privacy has become a concern. Users still want to be connected, but want to choose their connections more carefully, and compartmentalize their relationships. They want to share their lives, but to target where, what, and sometimes how long something is shown.
  • 78% of our respondents counted among those who accessed their favorite social media application at least three times a day. Regardless of which app selected (and make no mistake, Facebook is included), users log on several times daily
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  • Twitter, Snapchat and Instagram see the highest number of logins per day, with 51.9% of Snapchat users reporting 9 or more logins per day. Twitter and Instagram saw similar devotion, with 43% and 45% of users reporting 9 or more logins a day.
Carri Bugbee

It's time to ditch these 5 marketing beliefs. - 0 views

  • Marketing was built on Madison Avenue. It was built in a very specific era, marked by very specific limitations.
    • But, executing marketing in campaigns is suboptimal for a few reasons:

      • It’s not focused on building audience/brand/love. It’s focused on “here’s what we’re going to say this month.”
      • It implies that marketing has an end. It doesn’t. You never finish marketing, even if your campaign is “done”.
      • It perpetuates the fallacy that marketing is the same as advertising. (Keep reading.)
      • It creates bigger than necessary batch sizes.
Carri Bugbee

3 Steps To Convert Business Goals Into Digital Marketing Actions - 0 views

  • To achieve the marketing goals you need to drive qualified traffic to your website and convert that traffic into leads. From there the sales team can pick up and convert leads into clients. This means creating and distributing content and content offers to a relevant audience. It also means content should be mapped on the buyer’s journey which is structured in: awareness, consideration and decision stages.

    Here are the basic things you need to do:
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