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Carri Bugbee

How Facebook stole the news business | TechCrunch - 0 views

  • By 2014, “Facebook the big news machine” was in full swing with Trending, hashtags and news outlets pouring resources into growing their Pages. Emphasizing the “news” in News Feed retrained users to wait for the big world-changing headlines to come to them rather than crisscrossing the home pages of various publishers. Many don’t even click-through, getting the gist of the news just from the headline and preview blurb. Advertisers followed the eyeballs, moving their spend from the publisher sites to Facebook.
  • In 2015, Facebook realized users hated waiting for slow mobile websites to load, so it launched Instant Articles to host publisher content within its own app. Instant Articles trained users not to even visit news sites when they clicked their links, instead only having the patience for a fast-loading native page stripped of the publisher’s identity and many of their recirculation and monetization opportunities. Advertisers followed, as publishers allowed Facebook to sell the ads on Instant Articles for them and thereby surrendered their advertiser relationships at the same time as their reader relationships.
  • This is how Facebook turns publishers into ghostwriters, a problem I blew the whistle on in 2015. Publishers are pitted against each other as they make interchangeable “dumb content” for Facebook’s “smart pipes.”
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  • 38 of 72 Instant Articles launch partner publications including the New York Times and Washington Post have ditched the Facebook controlled format according to a study by Columbia Journalism Review.
  • The problem is that for society as a whole, this leads to a demonetization and eventual defunding of some news publishers, content creators and utility providers while simultaneously making them heavily reliant on Facebook. This gives Facebook the power to decide what types of content, what topics, and what sources are important. Even if Facebook believes itself to be a neutral tech platform, it implicitly plays the role of media company as its values define the feed. Having a single editor’s fallible algorithms determine the news consumption of the wired world is a precarious situation.
  • the real problem only manifests when Facebook shifts directions. Its comes to the conclusion that users want to see more video, so the format gets more visibility in the News Feed. Soon, publishers scramble to pivot to video, hiring teams and buying expensive equipment so they can blast the content on Facebook rather than thinking about their loyal site visitors. But then Facebook decides too much passive video is bad for you or isn’t interesting, so its News Feed visibility is curtailed, and publishers have wasted their resources and time chasing a white rabbit… or, in this case, a blue one.
Carri Bugbee

Goodbye, Messenger Day - Facebook simplifies Stories with design makeover - 0 views

  • Along with merging the Messenger version and Facebook version of the sharing style originally created by Snapchat, Facebook will also now allow Groups to post inside Stories, and will also gradually bring the tool to Facebook Lite.
  • Messenger will still have a place to share Stories, but those posts will also be part of Facebook Stories and vice versa, instead of requiring users to post content separately to each. That means Messenger users will also notice that the feature is no longer called Day, but will share the name of Facebook Stories.
  • Stories that are viewed in one app will be marked as already viewed in the other app. The change, Facebook says, is designed to simplify Stories.
Carri Bugbee

Facebook hints at big changes coming to Messenger app in 2018 - 0 views

  • Facebook will focus on improving visual features in Messenger. In his post, Marcus says “people will expect a super fast and intuitive camera, video, images, GIFs, and stickers with almost every conversation.”
  • Messenger bet big on bots in 2017. Last year the company worked with small businesses and global brands to create more than 200,000 bots for Messenger.

    Marcus writes, “Look for investment in rich messaging experiences not only from global brands, but small businesses who need to be creative and nimble to stay competitive.” Since many of these bots provide very rudimentary features, we would expect to see improvements in overall user experience this year. We also expect larger brands to follow the lead of brands like Apple Music and Lego in creating marketing solutions made for the Messenger platform. 

  • Expect to see more businesses transitioning at least some of their customer service resources to Messenger. A recent study, commissioned by Facebook found that “56 percent of people surveyed would rather message a business than call customer service, and 67 percent expect to message businesses even more over the next two years.”
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  • This year, we expect to see more brands rely on Messenger as a platform to market and sell products to highly targeted audiences.  With Facebook’s new Messages Objective, brands now create ads that allow prospective customers to immediately be connected to a live customer service representative or bot. Sephora, the multinational cosmetics chain, saw an 11 percent increase in makeover bookings with used Facebook’s targeted ads along with Messages Objective.
Carri Bugbee

Instagram Algorithm: The 7 Key Factors that Influence Your Organic Reach - 0 views

  • post with more engagement is likely going to rank higher on your Instagram feed. The types of engagement that the Instagram algorithm considers can include likes, comments, video views, shares (via direct message), saves, story views, and live video views.

  • An Instagram spokesperson told Business Insider that ranking of Instagram posts will not be a popularity contest. Posts with less engagement but which are more relevant to you can still appear right at the top of your feed.
  • This implies that content from your “best friends” likely ranks higher on your feed.
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    • People whose content you like (possibly including stories and live videos)
    • People you direct message
    • People you search for
    • People you know in real life
Carri Bugbee

YouTube Lets Brands Make Thousands of Videos From One Ad | Digital - AdAge - 0 views

  • The company, part of Google, says it's expanding its Custom Affinity Audience offering so advertisers can target users who search for ski resorts on Google Maps or download a ski resort app, for example, and serve them with ads for winter-related gear. It also provides targeting based on real-life locations that users may have visited.
  • Meanwhile, YouTube says its new Director Mix software can create hundreds or thousands of different video from a single asset.
  • Marketers who leverage Director Mix must provide YouTube with all the building blocks of video, including voiceovers, background and copy. YouTube says it will then create "hundreds or thousands of versions to match your audience segments."
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  • The company is also debuting Video Ad Sequencing, which will allow marketers to string together a variety of different ad types should they chose. For example, advertisers can show a 15-second TrueView ad (which are the skippable type) to build awareness, followed at the next opportunity by longer spots (because that's what consumers want, right?) to further the brand story and later a 6-second bumper ad to drive purchase.
Carri Bugbee

This app quickly mutes 100 crowdsourced topics from your Twitter timeline | TechCrunch - 0 views

  • Try Mute, a way to quickly mute 100 words from Twitter as chosen by the wisdom of people on the internet — aka crowdsourced.
  • Twitter has long supported muting words, but Mute makes it easy to really get into the feature. Its Mute.life website lists 100 keywords that have been added and then voted on by visitors to form a ranked list. By installing a bookmark in your (Google Chrome) browser, Mute can be used to automatically add those top 100 words into your muted word list for Twitter.
Carri Bugbee

FTC demands endorsement info from Instagram 'influencers' - 0 views

  • U.S. truth-in-advertising enforcers have sent letters to supermodel Naomi Campbell, actresses Lindsay Lohan and Vanessa Hudgens and other celebrities asking whether they have paid deals to endorse products on the photo-sharing app Instagram.
  • Instagram, which is owned by Facebook Inc, has seen a sharp increase in recent years in promotions of products and services by famous people, often without disclosures of whether there was an endorsement deal.

    Celebrities have talked up clothing brands, food, alcohol, spa treatments and a wide array of other items.

  • In May, the agency released dozens of letters it had sent to companies and stars giving them notice that they must tell fans about compensation for promotions on social media.
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  • Those are known within the agency as educational letters, whereas the recent ones are known as warning letters. For repeat offenders, the FTC could seek to impose fines.
Carri Bugbee

A new Google dashboard makes it easier to manage your privacy - Business Insider - 0 views

  • Google said it has redesigned its privacy and security dashboard "from the ground up" to better integrate it into other privacy controls and to make it more touchscreen-friendly.
  • More than 150 million people have used the My Activity feature to track down old links and videos, and "tens of millions" have used the Privacy Checkup tool to change their preferences. The "Takeout" feature lets your export your data out of Google, and has been used to export one exabyte of data since its creation in 2011. 
Carri Bugbee

Sell Facebook shares due to new ad measurement concerns: Pivotal - 0 views

  • "Facebook is establishing itself as a destination for premium video content, and demonstrating a willingness to pay significant amounts of money for that content. Facebook can likely drive revenue growth to offset content costs, albeit at lower margins than what the company currently generates," analyst Brian Wieser wrote in a note to clients Wednesday.

    "However, because of measurement issues the company has faced in the past (and possibly a new one identified by a trade publication in Australia and replicated by us within the United States), we think the primary winner of Facebook's expansion in video will be third party measurement firms," he added.

  • Facebook apologized for overstating video viewership times in September last year. The company said a metric for average user time spent on videos was artificially inflated.
  • The firm's analyst cites Australian trade publication AdNews, which revealed last week "Facebook's claims to reach 1.7mm more 16-39 year-olds in Australia than exist in the country according to its census bureau."
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    Facebook claims to reach more people than live in the US for some age groups
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