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Carri Bugbee

Facebook Scans the Photos and Links You Send on Messenger - Bloomberg - 0 views

  • Facebook Inc. scans the links and images that people send each other on Facebook Messenger, and reads chats when they’re flagged to moderators, making sure the content abides by the company’s rules. If it doesn’t, it gets blocked or taken down.
Carri Bugbee

Snapchat makes a bid for your parents, misses the point of Snapchat - The Verge - 0 views

  • Snapchat as “a camera, where how you feel matters more than how you look,” while painting it as an easy way to take photos of messy babies and put dog ears on grandma.
  • As celebrities abandon ship and convince their followers to do so as well, Snap’s demonstrated interest in a broader, older audience feels more like a survival tactic than a useful promotion of a platform that launched six years ago.
  • It took the company a full five years to release any instructions whatsoever on Snapchat’s convoluted and often maligned user interface; and even then, it was buried deep in its IPO filing last year
Carri Bugbee

RIP Facebook Custom Audience Insights (for now), Northeastern's Bug Bounty Bu... - 0 views

  • Facebook Connections Targeting, NOW the ONLY way to forensically slice audience psychographics. The good news is FB users who engage can be easily studied using free FB tools in Audience Insights, the API and subtractive campaign reach. Get a FB user to become a connection, like your page, use your app, engage with an event and/or any advanced combinations thereof.  THEN and only then can they easily be studied.
    • In the old days we didn’t have Custom Audiences, let alone the ability to study them. Still, we made major psychographic marketing strides. Remember the magic:

      • Drive traffic from social psychographic targeting to your website. Keep track of that targeting and creative through UTM tags.
      • Set Google, FB and any first-party cookies on your site.

      Because traffic came from very specific targeting, we KNOW what the audience is. No analysis required.

    Custom Audience reach estimate
Carri Bugbee

Instagram will show more recent posts due to algorithm backlash | TechCrunch - 0 views

  • Instagram isn’t quite bringing back the chronological feed, but it will show more new posts and stop suddenly bumping you to the top of the feed while you’re scrolling.
  • It should be more coherent to browse the app now that you won’t lose your place because your feed randomly refreshes, and there shouldn’t be as many disparate time stamps to juggle. Instead, you’ll be able to manually push a “New Posts” button when you want to refresh the feed.
  • “Based on your feedback, we’re also making changes to ensure that newer posts are more likely to appear first in feed” the company writes.
Carri Bugbee

Rivals Chip Away at Google's and Facebook's U.S. Digital Ad Dominance, Data Show - WSJ - 0 views

  • eMarketer predicts the combined U.S. digital ad market share of Alphabet Inc.’s GOOGL -0.23% Google and Facebook will fall for the first time this year, shrinking to 56.8% from 58.5% last year. At the same time, overall digital ad spending in the country is likely to grow nearly 19% to $107 billion in 2018.
  • That would give Google command of 37.2% of the market, down from 38.6%. Facebook’s market share will likely be 19.6%, down from 19.9%,
  • Advertisers’ relationships with Google and Facebook have grown tense in recent years amid controversies over ads appearing next to inappropriate content, measurement discrepancies, and questions over the tech companies’ roles in Russia’s efforts to spread misinformation to influence the 2016 U.S. presidential election.
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  • While it is a relatively small player in the digital ad industry so far, Inc. AMZN +1.92% is among the companies emerging as a potential rival to the duopoly. The retail giant is projected to bring in $2.89 billion in U.S. digital advertising this year, a 64% increase over 2017.
  • Snap Inc., though still a small competitor, is forecast to grow its U.S. digital ad revenue by 82% to more than $1 billion in 2018 while increasing its share to 1%, according to eMarketer.
  • Twitter faces more obstacles. The social-media company’s digital ad revenue in the U.S. is expected to decrease 4.9% to $1.12 billion in 2018.
Carri Bugbee

Automation and the use of multiple accounts - 0 views

    Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet.
    This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication.
    As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions.
    Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account.
Carri Bugbee

Will AMP Become a Web Standard for the World of Commerce? | Street Fight - 0 views

  • David: AMP has become a major component of Google’s push to become the presentation layer of the internet (h/t Cindy Krum, Mobile Moxie) and complements the moves they’ve made with featured snippets and Knowledge Panels.
  • I’ve always seen Knowledge Panels partly as a consumer-focused solution to the experience of the average SMB website and average enterprise store locator — both are overwhelmingly crappy.  
  • in accepting either AMP or Instant Articles, publishers relinquish their most critical asset, subscribers, to the duopoly.
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  • despite Google’s assertions to the contrary, the SEO benefits to implementing AMP are pretty remarkable.
  • not every query is simple enough to be answered with a featured snippet, which is where AMP will play a role. If Google can pre-load that content and surface it in its own presentation layer, it’s yet another hook that keeps searchers addicted to Google results.
Carri Bugbee

Twitter is asking the public to help measure how toxic it is - The Verge - 0 views

  • Twitter is looking for outside experts to measure the “health” of the company, it said in a statement, and is seeking proposals to determine exactly how the company is fostering “healthy debate, conversations, and critical thinking” versus “abuse, spam, and manipulation.”
  • “We’re committing to helping increase the collective health, openness, and civility of public conversation around the world, and to hold ourselves publicly accountable toward progress,” the company said in its blog post today. “By measuring our contribution to the overall health of the public conversation, we believe we can more holistically approach and measure our impact on the world for years to come.”
Carri Bugbee

How Facebook stole the news business | TechCrunch - 0 views

  • By 2014, “Facebook the big news machine” was in full swing with Trending, hashtags and news outlets pouring resources into growing their Pages. Emphasizing the “news” in News Feed retrained users to wait for the big world-changing headlines to come to them rather than crisscrossing the home pages of various publishers. Many don’t even click-through, getting the gist of the news just from the headline and preview blurb. Advertisers followed the eyeballs, moving their spend from the publisher sites to Facebook.
  • In 2015, Facebook realized users hated waiting for slow mobile websites to load, so it launched Instant Articles to host publisher content within its own app. Instant Articles trained users not to even visit news sites when they clicked their links, instead only having the patience for a fast-loading native page stripped of the publisher’s identity and many of their recirculation and monetization opportunities. Advertisers followed, as publishers allowed Facebook to sell the ads on Instant Articles for them and thereby surrendered their advertiser relationships at the same time as their reader relationships.
  • This is how Facebook turns publishers into ghostwriters, a problem I blew the whistle on in 2015. Publishers are pitted against each other as they make interchangeable “dumb content” for Facebook’s “smart pipes.”
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  • 38 of 72 Instant Articles launch partner publications including the New York Times and Washington Post have ditched the Facebook controlled format according to a study by Columbia Journalism Review.
  • The problem is that for society as a whole, this leads to a demonetization and eventual defunding of some news publishers, content creators and utility providers while simultaneously making them heavily reliant on Facebook. This gives Facebook the power to decide what types of content, what topics, and what sources are important. Even if Facebook believes itself to be a neutral tech platform, it implicitly plays the role of media company as its values define the feed. Having a single editor’s fallible algorithms determine the news consumption of the wired world is a precarious situation.
  • the real problem only manifests when Facebook shifts directions. Its comes to the conclusion that users want to see more video, so the format gets more visibility in the News Feed. Soon, publishers scramble to pivot to video, hiring teams and buying expensive equipment so they can blast the content on Facebook rather than thinking about their loyal site visitors. But then Facebook decides too much passive video is bad for you or isn’t interesting, so its News Feed visibility is curtailed, and publishers have wasted their resources and time chasing a white rabbit… or, in this case, a blue one.
Carri Bugbee

Goodbye, Messenger Day - Facebook simplifies Stories with design makeover - 0 views

  • Along with merging the Messenger version and Facebook version of the sharing style originally created by Snapchat, Facebook will also now allow Groups to post inside Stories, and will also gradually bring the tool to Facebook Lite.
  • Messenger will still have a place to share Stories, but those posts will also be part of Facebook Stories and vice versa, instead of requiring users to post content separately to each. That means Messenger users will also notice that the feature is no longer called Day, but will share the name of Facebook Stories.
  • Stories that are viewed in one app will be marked as already viewed in the other app. The change, Facebook says, is designed to simplify Stories.
Carri Bugbee

Facebook hints at big changes coming to Messenger app in 2018 - 0 views

  • Facebook will focus on improving visual features in Messenger. In his post, Marcus says “people will expect a super fast and intuitive camera, video, images, GIFs, and stickers with almost every conversation.”
  • Messenger bet big on bots in 2017. Last year the company worked with small businesses and global brands to create more than 200,000 bots for Messenger.

    Marcus writes, “Look for investment in rich messaging experiences not only from global brands, but small businesses who need to be creative and nimble to stay competitive.” Since many of these bots provide very rudimentary features, we would expect to see improvements in overall user experience this year. We also expect larger brands to follow the lead of brands like Apple Music and Lego in creating marketing solutions made for the Messenger platform. 

  • Expect to see more businesses transitioning at least some of their customer service resources to Messenger. A recent study, commissioned by Facebook found that “56 percent of people surveyed would rather message a business than call customer service, and 67 percent expect to message businesses even more over the next two years.”
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  • This year, we expect to see more brands rely on Messenger as a platform to market and sell products to highly targeted audiences.  With Facebook’s new Messages Objective, brands now create ads that allow prospective customers to immediately be connected to a live customer service representative or bot. Sephora, the multinational cosmetics chain, saw an 11 percent increase in makeover bookings with used Facebook’s targeted ads along with Messages Objective.
Carri Bugbee

Instagram Algorithm: The 7 Key Factors that Influence Your Organic Reach - 0 views

  • post with more engagement is likely going to rank higher on your Instagram feed. The types of engagement that the Instagram algorithm considers can include likes, comments, video views, shares (via direct message), saves, story views, and live video views.

  • An Instagram spokesperson told Business Insider that ranking of Instagram posts will not be a popularity contest. Posts with less engagement but which are more relevant to you can still appear right at the top of your feed.
  • This implies that content from your “best friends” likely ranks higher on your feed.
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    • People whose content you like (possibly including stories and live videos)
    • People you direct message
    • People you search for
    • People you know in real life
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