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Carri Bugbee

6 Reasons Marketing Is Moving In-House - 0 views

  • 1. Agencies are slow.
  • “The work is moving closer to where the customers are, where the responses can be more rapid and connected.”
  •  2. Agencies are stuck on advertising.
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  • Another brand manager told me that many agencies are creating social spin-offs but they still operate like traditional ad agencies
  •  3. Continuity has become more important than campaigns. There’s a key difference between funding an ad campaign and supporting a social media effort.
  • 4. Companies no longer want to outsource customer relationships.

  • “Agency employees are stretched thin, and their ideas are too. It’s harder to invest in a brand and do a bang up, non-cookie-cutter job for a client when you have 12 other brands on your time sheet. Moving to the client side allows for more opportunity to really invest in one brand and watch it grow.”
Carri Bugbee

Twitter's promoted tweets and videos will now appear in other apps | The Drum - 0 views

  • Advertisers will have the option to turn their promoted tweets into different ad formats while still using the same creative and targeting elements. For example, tweet engagement campaigns could become native ads and promoted video campaigns will transform into in-app video ads.
  • The move is part of the platform’s expansion of its Twitter Publisher Network (TPN), which has now been renamed to Twitter Audience Platform.
AjaSoftTech and Consultancy

A Look at Google's 200 Search Ranking Factors (Infographic) ‪#‎google‬ ‪#‎ra... - 0 views

    An in-depth breakdown of what can affect your site SEO.
Carri Bugbee

An Introduction to Scrumban for Agile Marketing - 0 views

  • Scrumban was designed for more mature agile teams, those working in an unpredictable environment where plans and requirements constantly shift, and/or teams who are supporting existing products rather than creating new ones.

  • In a nutshell, Scrumban is driven by events and demand rather than a pre-established schedule. It focuses on minimal planning, providing just enough of a backlog to give the team enough important work to do next.
  • Scrumban also ignores the focus on egalitarian, cross-functional teams that Scrum emphasizes. Instead, it embraces specialized roles within the team (a more realistic way to handle marketing skill sets).
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  • Individual WIP limits govern the workload for each team member as well as for the team as a whole. This is vitally important, because it protects your team’s sanity as well as the quality of its work:
  • you don’t spend hours planning or estimating task size every other week just because it’s time to do that. Instead you only plan projects when your team reaches the pre-determined minimum threshold of new projects on their list.
  • In Scrumban you don’t have timeboxed iterations as you do with Scrum, so you need strict limits on how much work can be in each category (planning/doing/testing/promoting/etc.) to keep your teams from becoming overworked or scattered.

  • Kaizen basically means continuous improvement or change for the better, and on agile teams it should be a major focus.
  • Team members should be able to “call a Kaizen” anytime they feel that the process is breaking down, and you can also schedule them to occur when particular conditions are met.
  • here’s how Scrum is beginning to break down for our marketing team.
Carri Bugbee

How to Send Better Product Update Emails - 0 views

  • Product update emails are one example where content and product teams must harmonize for a successful outcome
  • Product updates should be written for your true fans. That’s not to say that others won’t find them interesting, but information about a product isn’t a lead-gen tool or a sales tactic – it’s fuel for an already burning fire.
Carri Bugbee

Social Logins are Shaping the Future of Digital Identity | SocialTimes - 0 views

  • In this way, social logins are like a partnership between businesses and consumers. Indeed, Beckland says that social logins are expanding the idea of social media and shaping the future of digital identity.
  • Social logins have provided a solution to this fragmentation for consumers, while enabling businesses to provide a better, more personalized user experience.
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