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Carri Bugbee

A Marketer's Guide To Snapchat & How Brands Can Build Followers Through "Stori... - 0 views

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    Haven't gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting started.
Carri Bugbee

Twitter Makes Its Case To Be A Major Video Player At VidCon - 0 views

  • Twitter has now introduced consumer video uploading, purchased video analytics provider/influencer broker Niche, launched live streaming app Periscope and rolled out auto-play video.

  • Twitter’s mobile focus means that more than 90% of video views on the network come from mobile devices. For another, he said, Twitter is a superior place for the interaction between creators and their fans.
  • Niche is another Twitter-owned avenue that can help creators make money. Niche acts as an intermediary between video producers and brands, and Singh said Niche has doubled the amount it’s paying creators since Twitter acquired the company in February. (A Twitter spokesperson clarified that the average deal is now double the previous total.)
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    best place for video creators to connect with fans and that Twitter is committed to providing more avenues to make money
Carri Bugbee

Why it's time to turn back the clock on Baby Boomers | Campaign US - 0 views

  • unlike their predecessors, today’s 50-plus consumers wield unprecedented buying power and influence. As a result, they expect the same level of attention from advertisers and marketers that they grew accustomed to in their youth.
  • As a consumer segment, Baby Boomers (born between 1946 and 1964) should be a marketer's dream. As the largest U.S. demographic, they own 77% of discretionary wealth, represent 25% of the consumer landscape and account for 60% of consumer spending.
  • less than 5% of ad dollars are actually being targeted to Boomers. That’s right — the people who control 60% of consumer spending represent only 5% of marketing investment.
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    less than 5% of ad dollars are actually being targeted to Boomers. That's right - the people who control 60% of consumer spending represent only 5% of marketing investment.
Carri Bugbee

Google Stops Requiring Google+ For Services Like YouTube And Moves Features Out - 0 views

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    all that's left now is a tepid social network around the idea of "shared interests."
Carri Bugbee

Survey: Shoppers' Use Of Social Media Drops, But It Remains Vital To Those Who Use It - 0 views

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    In 2013, brand social was 18% and retailer social was 16%,
Carri Bugbee

Is Deep Linking The New Digital Marketing Battleground? - 0 views

  • Deep linking, in simplest terms, is the ability to link to a specific page inside an app. It’s very much like a Web URL. Each app has its own structure.
  • , iOS 9 will also introduce a seamless in-app search experience, and according to Apple, “improve its discoverability by displaying your content when users search across the system and on the Web.”
  • developers will be required to add code to their markup to allow their app content to be found in Spotlight search, and even more language to facilitate their Web URLs to seamlessly open app content
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  • Along with a fully integrated experience, deep linking could help tackle some of the cross-device attribution issues we’ve been facing. Brands can have a full understanding of the customer journey as their search, email, social, wearable and mobile behavior are fully integrated within this new ecosystem.

  • This new ecosystem can offer intuitive remarketing that goes one step further by targeting the most relevant users who have a higher propensity to purchase.
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    could help tackle some of the cross-device attribution issues
Carri Bugbee

This is Your Brain on Emojis. Here's How to Use Them in Your Marketing - 0 views

  • Scientists have discovered that when we look at a smiley face online, the same parts of the brain are activated as when we look at a real human face. Our mood changes, and we might even alter our facial expressions to match the emotion of the emoticon.
Carri Bugbee

Messaging Manifesto: Consumers Are Tuning Out the Old-Fashioned Brand Strategy of Blast... - 0 views

  • 2,200 consumers worldwide finds that 63 percent of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly. The poll found that the two things brands should do to make advertising more appealing to their audiences are to 1) show ads less often, and 2) make the content personalized and relevant based on consumer behavior across other channels and interactions.
  • 78.6 percent of consumers said they are only likely to engage with a brand using coupons or other offers if those promotions are directly tied to how they have interacted with the brand previously. This can include sending offers via email, mobile or social media after they have visited a brand's website or tailoring communications based on products viewed or purchased. The poll was conducted in the United States, United Kingdom, France, Germany and Australia.
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    3 percent of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly
Carri Bugbee

Addressing Invalid Non-Human Traffic - Craig Jaffe Research 360°Leadership in... - 0 views

    • Your ad campaign: digital ad fraud artificially drives up your campaign's audiences by 5% to 50%.

    • Your money: if you advertise on digital, your company and others are collectively expected to be cheated out of more than $6 billion this year in 2015.

    • The sites you buy: fraud impacts a wide variety of areas on the internet, including major sites such as Google, Facebook, Amazon, and others.

    • Your units: all types of advertising are affected, such as digital video and display.

    • The way you buy: programmatic can be problematic, even when inventory is obtained from trusted sources. 
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    the Association of National Advertisers (ANA) worked with security firm White Ops to conduct the largest public study of bots -- a major form of invalid traffic affecting advertising.
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