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Carri Bugbee

Just Like Facebook, Twitter's New Impression Stats Suggest Few Followers See What's Twe... - 0 views

  • Twitter shows you everything posted by those you follow: news, thoughts from friends, pictures and more. You dip in and out as you like. But similar to live TV, when you turn it off — when you’re not actively watching Twitter — then you’re missing everything.

    Those 10 or 100 or 1,000 accounts you follow? Even though Twitter shows you everything from them, unlike Facebook, you’ll largely miss whatever they do if you’re not watching Twitter constantly.

  • That 5% engagement rate sounds pretty good, but it’s based only on the 7,195 people who actually saw my tweet. What’s the engagement rate for my overall audience of 390,000? That’s 0.1%, rounded up from 0.0923%.
  • Tweet & Tweet Again To Reach 30% Of Your Audience

    Twitter’s own post suggests that high visibility isn’t common. Consider this from it wrote today:

    We saw that brands that tweet two to three times per day can typically reach an audience size that’s equal to 30% of their follower base during a given week. This indicates that Tweet consistency is a key factor when it comes to maximizing your organic reach on Twitter.

  • ...1 more annotation...
  • When it comes to Facebook, our reach for the same period was about 900,000. So our Facebook posts were seen by about 1/5th the number of people on Twitter, which could make one assume that Twitter is the better social platform.

    In reality, the answer is more complicated. Like many publishers, we share far less on Facebook than on Twitter. Increasing our share rate might increase our overall reach.

    More important, however, is that one of our key hopes with social sharing is to drive traffic back to our site. According to Twitter’s stats, those 4.4 million impressions generated 7,300 clicks to our content. But Facebook, with far less impressions, generated 10 times that number of clicks to our content, about 70,000 over the past month.

Carri Bugbee

Infographic: Why Influencer Marketing Works - 0 views

  • That’s why 65 percent of brands are already participating in influencer marketing. Smashbox Cosmetics recently launched an incubator for YouTubers to use their studio space and products. Many brands are also teaming up with photographers on Instagram to reach new audiences.
  • An eMarketer study also that found that advertisers earned an average of $6.85 for every $1 they spent on influencer marketing last year.
Carri Bugbee

Are Brands Taking Emojis Too Far? - 0 views

  • it seems like brands are using emojis just for the sake of using emojis. But there are brands tapping emojis not for show, but for utility.
  • World Wide Fund for Nature, for example, worked the symbols into a Twitter fundraising campaign that encouraged consumers who routinely use emojis of endangered animals to donate to its conservation efforts. A user could sign up with WWF, and when the organization sent them a report of how many animal emojis that person used per month, they could opt to give to the campaign.
Carri Bugbee

Twitter to Eliminate Share Count. What's It to You? | Cision - 0 views

Carri Bugbee

Study: When to Use Emojis (and When to Avoid Them) - 0 views

  • More than 60 percent of respondents communicate with emojis on a weekly basis, if not more frequently, and that includes people who are old enough to rent a car.
Carri Bugbee - 0 views

Carri Bugbee

Infographic: New Study Suggests Brands Treat Consumers as Fans, Not Age Groups | Adweek - 0 views

  • Marketing in 2015 is about treating your audience as fans, not customers. We found that 63 percent of people wish brands treated them like a friend instead of a consumer, so it's important to understand the attitudinal and behavioral nuances of groups in order to do that well, and connect in a more intimate way."
Carri Bugbee

Sales/Marketing Divide: 61 Percent of Sales and Marketing Departments are Still Not Ali... - 0 views

    don't have the tools in place to dive deep enough into how that data can improve the customer relationship
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