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Carri Bugbee

Tools for Marketing Professionals | Stefan Maescher - 0 views

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    On this page I've compiled a list of tools that I use on a regular basis. No matter whether you are managing a portfolio of clients or your own projects,
Carri Bugbee

The Missed Opportunity in Influencer Marketing Is Exactly What the Damn Thing Is Suppos... - 0 views

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    The phrase "influencer marketing" has devolved into a brand asking an individual to perform glorified favors
Carri Bugbee

Why advertisers should shift display budgets to Twitter's video | The Drum - 0 views

  • Marketers are siphoning budgets from display campaigns on Twitter to its video ads, which when synchronised with TV media buys can lead to a 10 per cent lift in their return-on-investment from the legacy medium.
  • To propel its own video offering, Twitter is working on features such as demographic targeting and validation, gross rating point and target rating point as well as reporting.

  • We are focused on live premium content in all sports, news and politics as well as entertainment to bring together for our users what they are already talking about, what they already care about," added Bain. 

    The company will be hoping live streaming help lift its monthly active users. It’s been an ongoing problem for the social network and while it moved up slightly in the quarter, up to 310 million compared to 305 million in the previous one, growth has been fairly stagnant for the last year.

Carri Bugbee

6 FREE Facebook Marketing Tools to Juice Up Your Campaigns | WordStream - 0 views

  • it can be tough to predict what headlines will work best for your audience—that’s where Coschedule’s Headline Analyzer comes in handy.
  • LikeAlyzer, powered by the folks at Meltwater, provides an in-depth assessment of your Facebook page performance, coupled with super-actionable recommendations on how you can boost engagement with your brand. Unlike many other free tools, you don’t have to turn over any personal information to attain the assessment. Simply plug in your page URL and it will be automatically generated within seconds.
  • Now you can outsource the scavenging to DrumUp and cross this task right off your to-do list! This free tool identifies engaging stories that are fit for your audience, ranks them and then queues them up to be shared on your social media accounts.
Carri Bugbee

Instagram's carousel ads now support 60-second videos - 0 views

  • carousel ads can now be a combination of pictures and/or video and must include three to five content pieces. The maximum length for videos in this format is 60 seconds, which is standard for all Instagram users
Carri Bugbee

7 New Tools That Will Streamline Your Marketing Campaigns - 0 views

  • Quuu is a simple platform to help put your content curation on autopilot, working seamlessly with Buffer to bring you the most relevant content.
  • use Narrow to build a targeted Twitter following. Just enter your keywords and targeted hashtags, and Narrow will identify a relevant audience for you to start building your following.
  • Cyfe is an all-in-one marketing dashboard of sorts that helps you zero in on what’s working and what isn’t. It’s a great analytical tool for social media management that lets you pulled detailed reports on Google Analytics, AdWords campaigns, SEO, competitive searches and even brand mentions on the web. It’s a real-time tracking tool to help you monitor and manage your KPIs.
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  • Beegit is an app built to help streamline just that kind of team collaboration.

    This collaborative writing tool allows teams to work cohesively, no matter where they are, to create exceptional content. It includes an editorial calendar and communication, workflow and writing tools, all in one place.

Carri Bugbee

Emoticon language is 'shaping the brain' › News in Science (ABC Science) - 0 views

  • Emoticons such as smiley faces are a new language that is changing our brain, according to new Australian research published in the journal Social Neuroscience.

  • "Emoticons are a new form of language that we're producing," says researcher, Dr Owen Churches, from the school of psychology at Flinders University in Adelaide, "and to decode that language we've produced a new pattern of brain activity.
  • According to Churches, faces are very special from a psychological point of view.
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  • Churches wanted to find out if the same applied when we looked at a smiley face emoticon, which is a stylised representation of a smiling human face.
  • The smiley face emoticon first appeared in a post to Carnegie Mellon University computer science general board from Professor Scott E Fahlman in 1982.
  • Since then, the same pattern of activity as evoked by faces has become attached to what was previously just punctuation.
Carri Bugbee

The Emoji Is the Birth of a New Type of Language ( - 0 views

  • Fully 92 percent of all people online use emoji now, and one-third of them do so daily. On Instagram, nearly half of the posts contain emoji, a trend that began in 2011 when iOS added an emoji keyboard. Rates soared higher when Android followed suit two years later. Emoji are so popular they’re killing off netspeak. The more we use
  • In essence, we’re watching the birth of a new type of language. Emoji assist in a peculiarly modern task: conveying emotional nuance in short, online utterances. “They’re trying to solve one of the big problems of writing online, which is that you have the words but you don’t have the tone of voice,” as my friend Gretchen McCulloch, a linguist and author, says.
  • Of the 20 most frequently used emoji, nearly all are hearts, smilies, or hand gestures—the ones that emote. In an age of rapid chatter, emoji prevent miscommunication by adding an emotional tenor to cold copy.
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  • when texters finish a conversation, they often trade a few emoji as nonverbal denouement. “You might not have anything else left to say,” Kelly says, “but you want to let the person know that you’re thinking of them.”
  • people are even developing syntax and rules of use for emoji. Schnoebelen found that when we use face emoji, we tend to put them before other objects. If you text about a late flight, you’ll put an unhappy face followed by a plane, not the reverse. In linguistic terms, this is called conveying “stance.” Just as with in-person talk, the expression illustrates our stance before we’ve spoken a word.
Carri Bugbee

Marketers Will Seize the Customer Experience by 2020, Study Shows | Virtual-Strategy Ma... - 0 views

  • 86 percent of marketers say they will own the end-to-end customer experience by 2020. To accomplish this, the report found that marketing leaders must have a single view of the customer that allows them to engage in two-way, personalized conversations across technologies, locations, and physical objects.
  • Marketing complexity is growing: More than half of respondents believe the accelerating pace of technological change, mobile lifestyles, and an explosion of potential marketing channels via the Internet of Things (IoT) will change the field the most by 2020. This is driven by the billions of possible interactions these channels will create between a company and its customers.
  • The top marketing channels are those that can be personalized: The top channels to the customer in 2020 will be social media (63% of respondents), the World Wide Web (53%), mobile apps (47%), and mobile web (46%).
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  • Marketing will no longer be just about acquisition: Loyalty and customer acquisition will still be the top two strategic programs for marketing organizations, but by 2020 they are separated from pioneering new and emerging technologies to engage audiences by only 1.6 percent.
  • Innovation will focus on small screens and no screens: Mobile devices and networks (59%), personalization technologies (45%), and IoT (39%) are the three technology-specific trends that will have the biggest impact on marketing organizations by 2020.
  • Raising customer loyalty and better brand perception are the two top benefits (both 53%) marketers aim to realize through a more positive customer experience.
Carri Bugbee

How to Get Incredible App Installs With Instagram Ads - 0 views

  • Make the most of these remarkable CTRs by decking out your App Store listing. Optimize for the App Store by writing a winning description, listing key features, including app screen shots, etc.
  • Instagram user demographics show them to be young millennials, with over half of users between the ages of 18-29.
      • In a study using over 400 global campaigns, ad recall was 2.8x higher on Instagram sponsored posts than other online advertising mediums.
      • Snail Games saw a 339% lift in app installs using Instagram ad videos (as well as 5x higher in-app purchase rates).
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      • Poshmark saw a 37% increase in app installs, along with a 28% reduction in ad costs.
      • Target launched a campaign to drive installs of their mobile Cartwheel app, resulting in an uptick of downloads and 43% savings per install on new users.
  • Instagram users do not want to know that they are being advertised to. Instead, be subtle and charming with your ads, fitting in with the context your users expect. 
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    20% Text Rule. Facebook dictates that ads (both on Facebook and Instagram) have less than 20% of the image ad's pixels dedicated to text.
Carri Bugbee

50+ Online SEO Tools for Links, Keywords and Rank Tracking - Marketing Technology - 0 views

  • AccuRanker – Automate the process of looking up how your keywords rank on Google and Bing search engines with up-to-the-second updates.
  • BrightEdge SEO is the first SEO platform to deliver proven ROI – enabling marketers to increase revenue from organic search in a measurable and predictable way.
  • Bing Webmaster Tools – improve your site’s performance in search. Get access to free reports, tools and resources.
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  • gShift’s SEO software system centralizes your clients’ SEO data (rank, backlinks, social signals, competitive intelligence, Google Analytics and keyword research) and provides automated, scheduled, white-labeled SEO reports leaving more time for your services team to implement the SEO tasks that will improve your clients’ web presence.
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