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Carri Bugbee

6 Reasons Marketing Is Moving In-House - 0 views

  • 1. Agencies are slow.
  • “The work is moving closer to where the customers are, where the responses can be more rapid and connected.”
  •  2. Agencies are stuck on advertising.
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  • Another brand manager told me that many agencies are creating social spin-offs but they still operate like traditional ad agencies
  •  3. Continuity has become more important than campaigns. There’s a key difference between funding an ad campaign and supporting a social media effort.
  • 4. Companies no longer want to outsource customer relationships.

  • “Agency employees are stretched thin, and their ideas are too. It’s harder to invest in a brand and do a bang up, non-cookie-cutter job for a client when you have 12 other brands on your time sheet. Moving to the client side allows for more opportunity to really invest in one brand and watch it grow.”
Carri Bugbee

Twitter's promoted tweets and videos will now appear in other apps | The Drum - 0 views

  • Advertisers will have the option to turn their promoted tweets into different ad formats while still using the same creative and targeting elements. For example, tweet engagement campaigns could become native ads and promoted video campaigns will transform into in-app video ads.
  • The move is part of the platform’s expansion of its Twitter Publisher Network (TPN), which has now been renamed to Twitter Audience Platform.
AjaSoftTech and Consultancy

A Look at Google's 200 Search Ranking Factors (Infographic) ‪#‎google‬ ‪#‎ra... - 0 views

    An in-depth breakdown of what can affect your site SEO.
Carri Bugbee

An Introduction to Scrumban for Agile Marketing - 0 views

  • Scrumban was designed for more mature agile teams, those working in an unpredictable environment where plans and requirements constantly shift, and/or teams who are supporting existing products rather than creating new ones.

  • In a nutshell, Scrumban is driven by events and demand rather than a pre-established schedule. It focuses on minimal planning, providing just enough of a backlog to give the team enough important work to do next.
  • Scrumban also ignores the focus on egalitarian, cross-functional teams that Scrum emphasizes. Instead, it embraces specialized roles within the team (a more realistic way to handle marketing skill sets).
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  • Individual WIP limits govern the workload for each team member as well as for the team as a whole. This is vitally important, because it protects your team’s sanity as well as the quality of its work:
  • you don’t spend hours planning or estimating task size every other week just because it’s time to do that. Instead you only plan projects when your team reaches the pre-determined minimum threshold of new projects on their list.
  • In Scrumban you don’t have timeboxed iterations as you do with Scrum, so you need strict limits on how much work can be in each category (planning/doing/testing/promoting/etc.) to keep your teams from becoming overworked or scattered.

  • Kaizen basically means continuous improvement or change for the better, and on agile teams it should be a major focus.
  • Team members should be able to “call a Kaizen” anytime they feel that the process is breaking down, and you can also schedule them to occur when particular conditions are met.
  • here’s how Scrum is beginning to break down for our marketing team.
Carri Bugbee

How to Send Better Product Update Emails - 0 views

  • Product update emails are one example where content and product teams must harmonize for a successful outcome
  • Product updates should be written for your true fans. That’s not to say that others won’t find them interesting, but information about a product isn’t a lead-gen tool or a sales tactic – it’s fuel for an already burning fire.
Carri Bugbee

Social Logins are Shaping the Future of Digital Identity | SocialTimes - 0 views

  • In this way, social logins are like a partnership between businesses and consumers. Indeed, Beckland says that social logins are expanding the idea of social media and shaping the future of digital identity.
  • Social logins have provided a solution to this fragmentation for consumers, while enabling businesses to provide a better, more personalized user experience.
Carri Bugbee

Your Business Should Be Testing Twitter's 6 Retargeting Ad Features - 0 views

  • ou can currently get FIVE types of retargeting on twitter without having to get on your knees to get on some private beta list (like we do) or go through one of the ad partners.
  • There is also website remarketing, like on Facebook, which came out on Twitter in June 2014. Grab your pixels here.
  • Compared to Facebook custom audience tools, Twitter’s match rate (the number of emails, phone numbers, etc you can match to a Twitter profile) will be lower. And that the traffic you get will be much smaller.
Carri Bugbee

A Marketer's Guide To Snapchat & How Brands Can Build Followers Through "Stori... - 0 views

    Haven't gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting started.
Carri Bugbee

Twitter Makes Its Case To Be A Major Video Player At VidCon - 0 views

  • Twitter has now introduced consumer video uploading, purchased video analytics provider/influencer broker Niche, launched live streaming app Periscope and rolled out auto-play video.

  • Twitter’s mobile focus means that more than 90% of video views on the network come from mobile devices. For another, he said, Twitter is a superior place for the interaction between creators and their fans.
  • Niche is another Twitter-owned avenue that can help creators make money. Niche acts as an intermediary between video producers and brands, and Singh said Niche has doubled the amount it’s paying creators since Twitter acquired the company in February. (A Twitter spokesperson clarified that the average deal is now double the previous total.)
    best place for video creators to connect with fans and that Twitter is committed to providing more avenues to make money
Carri Bugbee

Why it's time to turn back the clock on Baby Boomers | Campaign US - 0 views

  • unlike their predecessors, today’s 50-plus consumers wield unprecedented buying power and influence. As a result, they expect the same level of attention from advertisers and marketers that they grew accustomed to in their youth.
  • As a consumer segment, Baby Boomers (born between 1946 and 1964) should be a marketer's dream. As the largest U.S. demographic, they own 77% of discretionary wealth, represent 25% of the consumer landscape and account for 60% of consumer spending.
  • less than 5% of ad dollars are actually being targeted to Boomers. That’s right — the people who control 60% of consumer spending represent only 5% of marketing investment.
    less than 5% of ad dollars are actually being targeted to Boomers. That's right - the people who control 60% of consumer spending represent only 5% of marketing investment.
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