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Carri Bugbee

5 New Ways to Improve Your Facebook EdgeRank - 0 views

mashable.com/...improve-facebook-edgerank

edgerank Facebook page management pages

shared by Carri Bugbee on 04 Sep 12 - No Cached
  • The Facebook news feed algorithm appears to be calculated both per fan and per type of post. That means a person might see Coca-Cola’s photo posts, but not the company’s link posts. There are six post types: a text-only status update, a photo, a link, a video, a platform post, and a question. The first four are the most commonly used.
  • After some research, its clear that a Facebook page gets more fan engagement from photos than links, statuses, or videos. In fact, photos get as much as twenty times more engagement.
  • My experiments show that you can get a good amount of clicks on links above photos.
  • ...2 more annotations...
  • Can you front-load engagement to convince the news feed algorithm to show the post to a larger audience? It’s hard to say how much impact doing this would have, but here’s how you do it:
  • The new post-targeting feature, still being rolled out to all Facebook pages, allows you to segment your fans by criteria previously only available to advertisers. This includes age, gender, interested in (likes), relationship status, all education information, workplace, plus the old options like language, country, state, and city.
Carri Bugbee

The Ultimate Facebook Marketing Cheat Sheet - 2 views

blog.hubspot.com/...ook-Marketing-Cheat-Sheet.aspx

facebook cheat sheet guide hubspot social media edgerank

shared by Carri Bugbee on 03 May 12 - No Cached
  • With Facebook's new Open Graph applications, you're not just limited to other people's apps -- you can also create your own apps that support your very own marketing initiatives! The new and improved Open Graph allows third-party developers to create 'frictionless' apps that, after a user provides permission once, automatically share users' engagement with the app on Facebook.
  • Use Facebook at the speed of light with Facebook keyword shortcuts for Google Chrome, Firefox, or Internet Explorer. Access Facebook's keyword shortcuts here.
Carri Bugbee

Facebook changes News Feed to kill updates from your boring friends | VentureBeat - 1 views

venturebeat.com/...ruth-about-facebooks-news-feed

facebook news feed updates algorithm edgerank

shared by Carri Bugbee on 08 Aug 13 - No Cached
  • Carri Bugbee on 08 Aug 13
     
    Facebook changes News Feed to kill updates from your boring friends
Carri Bugbee

Facebook Brand Updates Take Another Hit, Can You Recover? | ShopIgniter - 0 views

www.shopigniter.com/...ke-another-hit-can-you-recover

facebook brand updates edgerank algorithm posts

shared by Carri Bugbee on 31 Mar 14 - No Cached
  • we looked at four post types: link posts, video posts, photo posts and status updates. When paid media is applied to an organic post, it can significantly increase Facebook metrics – from impressions (obviously), to conversions – so we removed all posts with paid impressions from the analysis. For both time periods, we took the total reach for each post type and divided it by the total post count for that post type to get the average reach per post type for the given time frame.
  • As expected, the average reach per post on status updates decreased after the algorithm change. Significantly.
  • Photo and video posts had no discernible change in reach after the algorithm change as we would expect. This is good news for marketers who already regularly integrate rich media into their post strategies as it is well documented that images and video generate greater fan engagement – and from this research, it looks clear that they will continue to do so.
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  • While Facebook indicated other post types “may” increase in engagement and distribution, our research is evidence that this is clearly the case as our data pool showed a 30% increase in reach per post for link posts.
  • status update posts saw a 65% decrease in engagement. Not only do status updates have little to no real impact on your business, but now they have less reach, too.
  • 1. Decrease output of status updates Replace these post types with a link, photo or video post.
  • That research unveiled that video posts collected the largest amount of average viral impressions as a share of average total impressions with a 36% boost. Paid media also affected engagement quite meaningfully. While its impact varied across post types, Photo and Offer post types increased most in engagement when paid media was applied, making them ideal units.
  • Photos also had a high CTR average compared to other post types when paid media was applied, further reinforcing the Photo post type as a good choice for paid, rich media campaigns.
Carri Bugbee

Forrester: 'Facebook is Failing Marketers' | LinkedIn - 0 views

www.linkedin.com/...-facebook-is-failing-marketers

shared by Carri Bugbee on 01 Nov 13 - No Cached
  • I am surprised it has taken this long for Forrester to attack the performance of Facebook. It is something we have seen developing for years. The challenge is the space has evolved making it less and less relevant for brands in the eyes of the Consumer. The shift to mobile has made Facebook pages virtually obsolete. People very infrequently drift outside of their newsfeed on mobile devices.
  • One recent study of sweepstakes found that only 11.8% of participants shared the Facebook app with others. In the past that number was well over 50%. You add to that the way Facebook shares content (known as the Facebook algorithm or Edgerank) only 5-15% of their friends would even have the potential to see it in their newsfeed
Carri Bugbee

What Brands and Marketers Should Pay Attention To on the New Facebook | Social Media Today - 2 views

socialmediatoday.com/...se-attention-facebooks-recent-

marketers marketing facebook edgerank page management

shared by Carri Bugbee on 30 Sep 11 - No Cached
  • Carri Bugbee on 30 Sep 11
     
    What Brands and Marketers Should Pay Attention To on the New Facebook
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