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. Twitter has 6 distinct communication networks The Pew Research Center and the Social Media Research Foundation combined on a report that analyzed thousands of Twitter conversations to come up with six distinct communication networks.

4. You have less than an hour to respond on Twitter Consumers expect a lot from you on Twitter, as recent research by Lithium Technologies confirms. The real-time nature of Twitter has led to incredible expectations. According to Lithium, 53% of users who tweet at a brand expect a response within the hour. The percentage increases to 72% for those with a complaint.

19 Marketing Research Websites to Bookmark

Talk Time is a sales concept backed by research that values conversation with clients and prospects. Regardless how good a sales or account person is at “selling,” every minute they’re talking to a client or prospect is worth $25 per minute in future revenue. Whether you’re a bartender selling a drink or a Boeing VP selling a 737, the time you spend developing a relationship is valued at $25 a minute towards future revenue.

Agency owners should take note that obsession with the billable hour without creating connection is akin to stepping over dollars to pick up pennies.

Ignite analysts reviewed 689 posts across 21 brand pages (all of significant size, across a variety of industries) and found that, in the week since December 1, organic reach and organic reach percentage have each declined by 44% on average, with some pages seeing declines as high as 88%. Only one page in the analysis had improved reach, which came in at 5.6%.

As reach declined, the raw number of engaged users plunged as well, falling on average by 35%. Some pages saw engaged users fall as much as 76%. Only one page in the data set had an increase in the number of engaged users, coming in at 0.7%.

To add salt to an open wound, current research from Forrester and Wildfire shows that engaged users are a brand’s best customers.  They are more likely to purchase, recommend and prefer brands when they are socially engaged with that brand.  With fewer engaged users (-35%), brands bottom line are further penalized by the recent changes.

we looked at four post types: link posts, video posts, photo posts and status updates. When paid media is applied to an organic post, it can significantly increase Facebook metrics – from impressions (obviously), to conversions – so we removed all posts with paid impressions from the analysis. For both time periods, we took the total reach for each post type and divided it by the total post count for that post type to get the average reach per post type for the given time frame.

As expected, the average reach per post on status updates decreased after the algorithm change. Significantly.

Photo and video posts had no discernible change in reach after the algorithm change as we would expect. This is good news for marketers who already regularly integrate rich media into their post strategies as it is well documented that images and video generate greater fan engagement – and from this research, it looks clear that they will continue to do so.

While women make up about 70% of the PR workforce, they only hold about 30% of the top positions in the industry.

This raises the question, are big agencies losing talented women — some of whom start firms that ultimately become competition because of rigid policies?

A recent study by Bain & Company found that 43% of women aspire to top management within the first two years of their position, compared with 34% of men. “Both genders are equally confident about their ability to reach a top management position at that stage,” reads a blog post on the research. “This suggests that women are entering the workforce with the wind in their sails, feeling highly qualified after success at the university level.”

In an analysis of social media ROI, there is a lot of what Time described as "proving" the media.

In a 2010 article in The Journal of Consumer Research, a Ph.D writing in Psychology Today summarizes: "We live in a world of advertising. It is a world of our making, of course. We don't like to pay the full price of things, so we allow other people to pay part of that price in exchange for letting them pass a message to us.... That information ultimately affects the way we make choices, whether we know it or not."

in a 2009 issue of The Journal of Database Management and Consumer Strategy Management, "ROI in social media: a look at the arguments," it was reported that 49% of consumers "made a purchase decision based on the information they found through social media sites," and that 45% of people who searched for information via social media sites "engaged in word of mouth," compared to 36% who found information on a company or news site

Another way to get shared by influencers in your field is to research which sites they visit frequently. Then either guest post for one of the sites or pitch an article about your company to people who already write for it.

Involve influencers in the creation of a piece of content, and they have a vested interest to help promote it. Do an interview with a targeted expert, request a guest post for your blog or get a quote for an article you’re already writing.

Take time to research, write, edit and fact-check articles. Shift your thinking away from quick fixes and ideas that have probably already been done. Instead, come up with unique concepts and strive for more ambitious projects.

Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis 3 important video marketing takeaways Other key video marketing learnings Overall vertical video research conclusion What’s next for video marketing?

mobile phones (smartphones) alone accounted for 65% of total digital usage, up from 62% in Q1 2018:

In all of the experiments we conducted, we consistently found that vertical video outperformed square video within the Facebook News Feed.

Emoticons such as smiley faces are a new language that is changing our brain, according to new Australian research published in the journal Social Neuroscience.

"Emoticons are a new form of language that we're producing," says researcher, Dr Owen Churches, from the school of psychology at Flinders University in Adelaide, "and to decode that language we've produced a new pattern of brain activity.

According to Churches, faces are very special from a psychological point of view.

Your ad campaign: digital ad fraud artificially drives up your campaign's audiences by 5% to 50%.Your money: if you advertise on digital, your company and others are collectively expected to be cheated out of more than $6 billion this year in 2015.The sites you buy: fraud impacts a wide variety of areas on the internet, including major sites such as Google, Facebook, Amazon, and others.Your units: all types of advertising are affected, such as digital video and display.The way you buy: programmatic can be problematic, even when inventory is obtained from trusted sources.