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Carri Bugbee

Why the News Feed is Becoming Less Important for Facebook Pages - 0 views

blog.bufferapp.com/new-facebook-page-design

facebook newsfeed facebook pages marketing

shared by Carri Bugbee on 15 Aug 18 - No Cached
  • as Page reach and engagement continues to dip for brands, Facebook has made some updates to help deliver value to businesses through Pages beyond just News Feed distribution.
  • Facebook Page is becoming more like a website for your business — a destination people will come to when they want information, or even make a purchase or booking, as well as a place to engage with great content.
  • Facebook has made it easier for people to recommend your business by bringing Recommendations to your Page. As shared by Facebook: People will now be able to post a Recommendation for your business including text, photos and tags directly on your Page. And Recommendations will also help you reach people while they’re searching for or talking about your business.
  • ...3 more annotations...
  • Actions A suite of action buttons are now featured prominently near the top of Pages. These buttons enable people to take actions like book an appointment for a haircut, order a pizza, send a message or write a Recommendation.
  • More visibility for stories Since launching stories in 2017, Facebook has been experimenting with ways to make it easier for people to engage with your story and with this update, people can view your business story by tapping on the Page profile photo.
  • Events ticket sales 700 million people use Facebook Events each month and now businesses will be able to sell tickets directly through Facebook Pages. Facebook is also creating event-specific ads to help with promotion and marketing.
Carri Bugbee

Official Google Webmaster Central Blog: Help Google Search know the best date for your ... - 0 views

webmasters.googleblog.com/...search-know-best-date-for.html

google blogging blog post bloggers

shared by Carri Bugbee on 12 Mar 19 - No Cached
  • To help Google to pick the right date, site owners and publishers should: Show a clear date: Show a visible date prominently on the page. Use structured data: Use the datePublished and dateModified schema with the correct time zone designator for AMP or non-AMP pages. When using structured data, make sure to use the ISO 8601 format for dates.
  • Show when a page has been updated: If you update a page significantly, also update the visible date (and time, if you display that). If desired, you can show two dates: when a page was originally published and when it was updated. Just do so in a way that’s visually clear to your readers.
  • on’t use future dates or dates related to what a page is about: Always use a date for when a page itself was published or updated, not a date linked to something like an event that the page is writing about, especially for events or other subjects that happen in the future (you may use Event markup separately, if appropriate).
Carri Bugbee

Facebook Tweaks News Feed to Show Page Posts that Tag Other Pages - 0 views

thenextweb.com/...-like-follow-just-like-friends

facebook page posts tagging social+media marketing socialmedia

shared by Carri Bugbee on 26 Feb 14 - No Cached
  • If one Page tags a second Page you like or follow, you may see that post in your News Feed even if you don’t like or follow the first Page.
Carri Bugbee

Facebook Brand Pages Suffer 44% Decline in Reach Since December 1 | Ignite Social Media - 0 views

www.ignitesocialmedia.com/...decline-reach-since-december-1

shared by Carri Bugbee on 12 Dec 13 - No Cached
  • Ignite analysts reviewed 689 posts across 21 brand pages (all of significant size, across a variety of industries) and found that, in the week since December 1, organic reach and organic reach percentage have each declined by 44% on average, with some pages seeing declines as high as 88%. Only one page in the analysis had improved reach, which came in at 5.6%.
  • As reach declined, the raw number of engaged users plunged as well, falling on average by 35%. Some pages saw engaged users fall as much as 76%. Only one page in the data set had an increase in the number of engaged users, coming in at 0.7%.
  • To add salt to an open wound, current research from Forrester and Wildfire shows that engaged users are a brand’s best customers.  They are more likely to purchase, recommend and prefer brands when they are socially engaged with that brand.  With fewer engaged users (-35%), brands bottom line are further penalized by the recent changes.
  • ...2 more annotations...
  • Facebook has indicated that brands should pay to promote their content, but our research shows that organic content leads to better buying actions.
  • While some posts will get more reach after two days, much of the reach is captured in this methodology, as the half-life of a Facebook post has historically been only 30 minutes.
  • Carri Bugbee on 12 Dec 13
     
    analysis shows that roughly 2.5%
Carri Bugbee

Word of Mouth at Scale with Facebook: Understanding PTAT - 0 views

www.insidefacebook.com/...th-facebook-understanding-ptat

facebook pages ads management

shared by Carri Bugbee on 04 Sep 12 - No Cached
  • PTAT brings everything together by measuring all of the individual Facebook users who have engaged with a page’s content and created a “story” in their News Feed and their friends News Feeds in the past seven days.
  • Prior to the introduction of PTAT in the Fall 2011, most marketers relied on a mashup of metrics – including the number of Likes, active users, comments and other performance indicators – to measure the health of their page.
  • According to Facebook the different types of stories measured in your PTAT score include: Liking your page Liking, commenting on, or sharing your page post Answering a Question you’ve asked Responding to your event Mentioning your page Tagging your page in a photo Checking in or recommending your place
Carri Bugbee

Facebook Profile Migrations: A Cautionary Tale - 0 views

mashable.com/...book-profile-migration-warning

facebook migrations profile page

shared by Carri Bugbee on 01 Apr 11 - No Cached
    • Carri Bugbee
      Carri Bugbee on 01 Apr 11
       
      Good information for musicians w/ thousands of followers! It's probably not worth the effort to do the migration, it has more pitfalls than upsides.
  • local
  • ok page while still bringing their friends (ie, fans) along with the
  • ...3 more annotations...
  • might want to think twice, or even thrice, before making the leap. The new tool is intended to help brands, local business, organizations or public figures create a new Fa
  • Facebook told me that this is a tool meant for businesses, not individuals. The company doesn’t encourage users to convert their profiles to Pages because content doesn’t move over, only connections.
  • Here is what converting a page actually means, in terms of user content:Only your profile photo transfers, no other profile photos or intricate profile information carries over.Any uploaded photos, wall posts, comments and likes disappear.Facebook messages disappear.Any applications linked to a Facebook account lose that connection.The username you have on your profile may or may not transfer over. In my case, it didn’t, and now http://www.facebook.com/christina.warren serves up a big fat, not found page, rather than my profile. The kicker? The name has been “used” so I can’t claim it again.The resulting account is known as a Business Account and can only be used to create and manage pages, not to engage in personal contact. This means that even if you do create a brand new Facebook profile (more on that later), you have to consistently switch between the two accounts for different tasks.
Carri Bugbee

The True Evolution of Facebook Organic Reach Between 2013 and 2014 - 0 views

www.agorapulse.com/...nic-reach-by-industry-may-2014

facebook organic reach pages analytics

shared by Carri Bugbee on 26 Jun 14 - No Cached
  • Reach is not public data, and very few people (likely less than 20 companies across the globe) have the ability to access a significant number of pages’ reach metrics. So most (if not all) of what you’ve read on the subject is probably irrelevant, or greatly exaggerated.
  • Among the 142 industries (Facebook page categories) we have in the sample, only 18 are up or steady. But among the 124 categories seeing their organic reach going down, there are still a lot of them reaching more than 15 or 20% of their fans organically for each post.
  • We focused on the Organic Reach metric for posts (the only one that cannot include paid reach) of over 6,000 pages. We then averaged Organic reach by industry and compared the results between the two periods (July 2013 & May 2014)
  • ...2 more annotations...
  • Overall, there are much more industries going down than up.
  • For example, the “TV Channel” category which saw its Organic reach climb from 15 to 20% between July 2013 and May 2014 has 17 pages in the sample and their average fan count is 372k.  So, it’s easy to tell page size is not creating any bias here!
Carri Bugbee

21 Tips for Attracting Followers to Your LinkedIn Page | LinkedIn Marketing Blog - 2 views

business.linkedin.com/...ollowers-to-your-linkedin-page

linkedin

shared by Carri Bugbee on 02 Oct 19 - No Cached
  • You can find pointers on completing and optimizing your LinkedIn Page here. 
  • how to add a Follow button to your company’s website.
Carri Bugbee

Facebook Page Redesign 2011: Marketing Strategies and Best Practices - 0 views

www.insidefacebook.com/...-redesign-marketing-strategies

facebook page redesign socialmedia social+media

shared by Carri Bugbee on 22 Feb 11 - No Cached
  • Carri Bugbee on 22 Feb 11
     
    Facebook Page Redesign 2011: Marketing Strategies and Best Practices
Carri Bugbee

Social Sharing Increases Blog Page Views 160% [New Data!] - 0 views

blog.hubspot.com/...g-Page-Views-160-New-Data.aspx

social sharing blog page views data marketing Twitter analytics facebook

shared by Carri Bugbee on 05 Oct 11 - No Cached
  • It is interesting that blog posts shared only on Twitter tended to have 63% more page views than those shared on Facebook and 117% more page views than those not shared at all. 
  • Sharing your blog posts also dramatically increases the number of inbound links a post will receive. Posts only shared on Twitter had 54% more inbound links than those shared just on Facebook, and 113% more than those not shared at all. 
Carri Bugbee

Studies show more than 40 percent decreased organic reach on Facebook - Inside Facebook - 0 views

www.insidefacebook.com/...ased-organic-reach-on-facebook

facebook page organic reach social media social+media marketing

shared by Carri Bugbee on 31 Dec 13 - No Cached
  • many marketers and Facebook page admins are reporting that they’re seeing an extreme drop in organic reach — as much as 44 percent in some cases — and it has been going on for months.
  • Komfo, a social marketing firm, studied fan penetration among 5,000 Facebook pages of various sizes from August through November with the following findings: 42% decrease in fan penetration 31% increase in viral amplification 28% increase in clickthrough rate (CTR)
  • In a study of 689 posts of 21 large brand pages found that in the week of Facebook’s announcement, organic reach dipped an average of 44 percent. Tobin pointed out that the previously accepted reach percentage of 16 percent can now be as low as 3 percent.
  • ...1 more annotation...
  • With brands investing over $6 billion with Facebook, it seems unlikely to me that this algorithm change was designed to intentionally punish content produced by brands. It would be unwise to do that, because the appeal of Facebook to brands is the mix of organic and paid exposure.
Carri Bugbee

How Heavy Sharers Boost Facebook Pages - eMarketer - 0 views

www.emarketer.com/Article.aspx

super users sharers Facebook pages

shared by Carri Bugbee on 22 Aug 12 - No Cached
  • top-performing brand pages, compared to average brand pages, had a higher percentage of fans considered “sharers”
Carri Bugbee

5 New Ways to Improve Your Facebook EdgeRank - 0 views

mashable.com/...improve-facebook-edgerank

edgerank Facebook page management pages

shared by Carri Bugbee on 04 Sep 12 - No Cached
  • The Facebook news feed algorithm appears to be calculated both per fan and per type of post. That means a person might see Coca-Cola’s photo posts, but not the company’s link posts. There are six post types: a text-only status update, a photo, a link, a video, a platform post, and a question. The first four are the most commonly used.
  • After some research, its clear that a Facebook page gets more fan engagement from photos than links, statuses, or videos. In fact, photos get as much as twenty times more engagement.
  • My experiments show that you can get a good amount of clicks on links above photos.
  • ...2 more annotations...
  • Can you front-load engagement to convince the news feed algorithm to show the post to a larger audience? It’s hard to say how much impact doing this would have, but here’s how you do it:
  • The new post-targeting feature, still being rolled out to all Facebook pages, allows you to segment your fans by criteria previously only available to advertisers. This includes age, gender, interested in (likes), relationship status, all education information, workplace, plus the old options like language, country, state, and city.
Carri Bugbee

Why Facebook pages are a bust for brands | PandoDaily - 0 views

pandodaily.com/...ok-pages-are-a-bust-for-brands

facebook pages brands fail

shared by Carri Bugbee on 15 Nov 13 - No Cached
  • Facebook pages, along with other obligatory social strategies, have largely been a bust for meaningful, two-way interactions between brands and consumers.
Carri Bugbee

Facebook finally lets brands and publishers into Groups | Digital - Ad Age - 0 views

adage.com/...316555

facebook groups Facebook

shared by Carri Bugbee on 12 Feb 19 - No Cached
  • Before now brands and publishers have participated in Groups through the personal accounts of people in their companies.
  • In the past year, as Facebook has tried to fix the platform, it prioritized Groups as a constructive activity on the social network, connecting people on the service in positive ways. Facebook shows more messages from Groups in the News Feed, too, so they have a better chance at reaching people.
  • Carri Bugbee on 12 Feb 19
     
    Facebook announced a slate of new tools, including the ability for Pages to participate in Groups, which are the private communities built around shared interests. Groups have been a feature on Facebook since 2010, but brands' Pages were not allowed to engage with people within their own personal communities.
Carri Bugbee

10 Ignored SEO Tasks That Can Boost Your Rankings in 2018 - 0 views

www.semrush.com/...nored-seo-tasks-boost-rankings

seo SEM search marketing

shared by Carri Bugbee on 27 Feb 19 - No Cached
  • Create Rich Cards Rich cards are a form of structured data; they give users visually appealing information that is easy to understand and provides a flawless mobile search experience. They are Google’s way of taking advantage of the rise in mobile usages, which has surpassed desktop. They aren’t just easy on the eyes though. Analysts at Google state that Schema markups will become more important when it comes to search ranking as time goes on.
  • Create Skyscraper Content If you haven’t heard of or don’t use skyscraper content, then you’re missing out on a lot of SEO juice. The term was coined by  Brian Dean, who used it to boost his traffic by 110% in 14 days. Skyscraper content involves finding high performing content in your niche and creating something better, and then shamelessly promoting it.
  • Take Advantage of High-Performing Posts You know that internal linking is a good SEO practice. But, do you optimize your internal linking for maximum effect? At the beginning of this post, I told you that 73% of users don’t click past the first page. That means that your pages with less authority will be left out in the cold and will receive only the occasional stray or lucky click. You can remedy this pretty quickly. If you have pages with high authority showing up on the first page of the search results, take advantage of this and link to lower ranking posts from these high-performing posts. This strategy can lead to more clicks and higher rankings.
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