Group items tagged IAB - Social Media Training for Marketers

shared by Carri Bugbee on 23 Jul 14 - No Cached

study reinforces the importance of context that advertisers need to consider when deciding what content to promote and where via native advertising.
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Over 8o percent of respondents said brand mattered, which poses a challenge for advertisers aiming to use native ad units to drive awareness.
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Visitors to online news sites said they are more open to advertising on those sites that focus on a story rather than pitching a product.
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shared by Carri Bugbee on 16 Feb 17 - No Cached

said the company has vowed to no longer pay for any digital media, ad tech companies, agencies or other suppliers for services that don't comply with its new rules.
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Problems in what he called the "media supply chain" may help explain why the U.S. has anemic economic growth despite $200 billion in annual ad spending, including $72 billion on digital, Mr. Pritchard said. The IAB is 21 years old now, he noted, and digital collectively gets more money than TV.
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we are now poring over every agency contract for full transparency by the end of 2017 to include terms requiring funds to be used for media payment only, all rebates to be disclosed and returned, and all transactions subject to audit,"
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P&G is fully endorsing the often controversial Media Rating Council viewability standards for digital media -- which defines display ad impressions as "viewable" if at least 50% of pixels are on-screen for at least one second and video as viewable if at least 50% of the player is on-screen for at least two seconds.
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