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November 17, 2010

only 36% of the CEOs at the world’s 50 largest companies are engaging via social media or their company websites.

28% of CEOs gain visibility online by posting letters or messages on their company websites, for example. Interestingly, video was the strongest component among CEOs using social media, with 18% having a video presence via their companies’ websites or YouTube channels. Only a small percentage of respondents, though, reported having a profile on Twitter (8%), Facebook (4%), MySpace (4%) or LinkedIn (4%).