Forrester Blogs › Marketing & Strategy › eBusiness & Channel Strategy Professionals › Henry Harteveldt Gogobot Leverages Social To Enhance Travel
Posted by Henry Harteveldt on November 15, 2010
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Forrester estimates that in 2010, $80 billion of leisure and personal travel will be bought online
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When Crisis Strikes, Ogilvy PR Tells a New Tale, Takes the Show on the Road and Saves M... - 0 views
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"What happens when your brand loses its voice-when poor product reviews, social media scrutiny or breaking news blunders speak for it? Moreover, what happens when your brand represents the image of one of the world's most populous countries, and it is outright blotched by headlines and hearsay? Such was the case in 2011 when newspapers, magazines and television screens were saturated with scenes of Mexico's drug seizures, cartel crimes and kidnappings. The once-celebrated south-of-the-border Shangri-la was swiftly scratched from the lists of spring breakers, scuba divers and travel agents: The country's consumer market was gone."
Gogobot Leverages Social To Enhance Travel - 1 views
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more than 7 in 10 online leisure travelers in the US use social media
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she can choose to target her request to selected friends whose experiences or tastes may be more closely aligned to hers. A user can also ask the entire Gogobot community or her Facebook friends, since Gogobot can be integrated with the user’s Facebook account.
La evolución del social media manager - 0 views
The Pros and Cons Of Tumblr For Small Business - 0 views
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half of Tumblr’s 14 million daily posts are image-based
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Tumblr — as well as being a platform — is also a community, allowing users to share content, interact with others and follow blogs that are relevant to their interests.
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“I look at Tumblr as an ingredient in a bigger recipe,” he says. “Tumblr helps facilitate your search efforts, which in turn drives more traffic to your site. This helps give you an indirect return on investment. Tumblr can also help create another indirect return through engagement.”
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Nueva política turística para recuperar la competitividad del sector y detona... - 2 views
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"A pesar de que México es el decimotercer país del mundo con mayor número de visitantes extranjeros y que cada año esta cifra aumenta, el sector se encuentra en retroceso. Aunque parezca paradójico, cada día obtenemos menos por cada peso que invertimos en turismo. Además, de acuerdo con las fuentes más especializadas en el tema, nuestro país ya no figura entre los mejores destinos a visitar."
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