Best content in ROI of Social Media

Turning Consumers into Customers - 0 views

blogs.hbr.org/...ng_consumers_into_custome.html

business strategy consumers customers Doc Searles Harvard Business Review

shared by Steven Groves on 12 Apr 12 - No Cached

Steven Groves on 12 Apr 12

How do you feel about being a product? or being sold to advertisers? Doc Searls talks about how the transition will occur as consumers become customers in the VRM age

<div class="cArrow"> </div><div class="cContentInner">How do you feel about being a product? or being sold to advertisers? Doc Searls talks about how the transition will occur as consumers become customers in the VRM age</div>

...

Cancel

LinkedIn Debuts Tools To Target Followers - 1 views

www.mediapost.com/...tools-to-target-followers.html

linkedin target marketing #ROISM

shared by Steven Groves on 11 Apr 12 - No Cached

Steven Groves on 11 Apr 12

Very powerful and a tactic that will very much differentiate a LinkedIn presence from any other social platform - for now...

<div class="cArrow"> </div><div class="cContentInner">Very powerful and a tactic that will very much differentiate a LinkedIn presence from any other social platform - for now...</div>

...

Cancel
Guy Powell on 12 Apr 12

Very interesting. LinkedIn is making Social CRM a lot easier for B2B Marketers. The question I have though, is whether this new LinkedIn tool is 'Social Media', or if this is more just targeted advertising in a social media platform. Guy http://www.Marketing-Calculator.com

<div class="cArrow"> </div><div class="cContentInner">Very interesting. LinkedIn is making Social CRM a lot easier for B2B Marketers. The question I have though, is whether this new LinkedIn tool is 'Social Media', or if this is more just targeted advertising in a social media platform. Guy <a href="http://www.Marketing-Calculator.com" rel="nofollow" target="_blank">http://www.Marketing-Calculator.com</a></div>

...

Cancel

First-Click, Last-Click Attribution Model For Social Media - 1 views

www.mediapost.com/...-attribution-model-for-so.html

social media metrics measurement LTA #ROISM business strategy

shared by Steven Groves on 23 Mar 12 - No Cached

Steven Groves on 23 Mar 12

Great article on how the push/pull between LTA and other measurement tactics can vary

<div class="cArrow"> </div><div class="cContentInner">Great article on how the push/pull between LTA and other measurement tactics can vary</div>

...

Cancel

MediaPost Publications Social Media Responsibility Shifts In Marketing Organizations 03... - 0 views

www.mediapost.com/...ty-shifts-in-marketing-or.html

marketing social media #ROISM social ROI strategy media ROMI business

shared by Guy Powell on 19 Mar 12 - No Cached

Guy Powell on 19 Mar 12

Interesting SM trend. If SM is in marketing operations, then it should be easier to track ROI

<div class="cArrow"> </div><div class="cContentInner">Interesting SM trend. If SM is in marketing operations, then it should be easier to track ROI</div>

...

Cancel

The tone of life on social networking sites - 0 views

pewinternet.org/...Summary-of-findings.aspx

social media #ROISM marketing pew social networking

shared by Steven Groves on 09 Feb 12 - No Cached

Steven Groves on 09 Feb 12

Pews work is awesoem and here they examine the tone of online and social users - overwhelmingly positive. No room for a negative nelly online!

<div class="cArrow"> </div><div class="cContentInner">Pews work is awesoem and here they examine the tone of online and social users - overwhelmingly positive. No room for a negative nelly online!</div>

...

Cancel

Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions Durin... - 0 views

techcrunch.com/...-decisions-during-the-holidays

social media #ROISM pew marketing

shared by Steven Groves on 30 Jan 12 - No Cached

Steven Groves on 30 Jan 12

The continued blurring of mobile, e-commerce and social - love where this is going

<div class="cArrow"> </div><div class="cContentInner">The continued blurring of mobile, e-commerce and social - love where this is going</div>

...

Cancel

Why digital intent matters | Taylor Davidson - 0 views

taylordavidson.com/...and-overhead-of-digital-intent

social media #ROISM intent engine

shared by Steven Groves on 18 Jan 12 - No Cached

Steven Groves on 18 Jan 12

social data is having a disruptive impact on the advertising and marketing technology industries.

<div class="cArrow"> </div><div class="cContentInner"> social data is having a disruptive impact on the advertising and marketing technology industries.</div>

...

Cancel

The End of Link Building as We've Known and Loved it - 0 views

searchenginewatch.com/...ing-as-Weve-Known-and-Loved-it

social media marketing link building search search engine

shared by Steven Groves on 15 Jan 12 - No Cached

Steven Groves on 15 Jan 12

'White Hat' tactics matter - Quality content presented in context will matter more

<div class="cArrow"> </div><div class="cContentInner">'White Hat' tactics matter - Quality content presented in context will matter more</div>

...

Cancel

Customer Relationships - Seven Tips for Forging an Appropriate Online Apology : Marketi... - 0 views

www.marketingprofs.com/...-an-appropriate-online-apology

social media marketing strategy apology #ROISM

shared by Steven Groves on 05 Jan 12 - No Cached

Steven Groves on 05 Jan 12

All a part of a Crisis Response Policy in Social - what's yours look like? 1. Typo? Start typing 2. There's no easy way out... so grovel 3. Stop the buck here 4. Don't leave anyone out 5. Have the top dog sign it 6. Compensate 7. Encourage communication

<div class="cArrow"> </div><div class="cContentInner">All a part of a Crisis Response Policy in Social - what's yours look like? 1. Typo? Start typing 2. There's no easy way out... so grovel 3. Stop the buck here 4. Don't leave anyone out 5. Have the top dog sign it 6. Compensate 7. Encourage communication</div>

...

Cancel

Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer - 1 views

www.emarketer.com/Article.aspx

social media advertising marketing business ROI strategy

shared by Steven Groves on 04 Jan 12 - No Cached

Steven Groves on 04 Jan 12

"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"

<div class="cArrow"> </div><div class="cContentInner">"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"</div>

...

Cancel

The State of the Blogosphere 2011 - Brian Solis - 1 views

www.briansolis.com/...-state-of-the-blogosphere-2011

blogging marketing statistics Blog social media

shared by Steven Groves on 28 Dec 11 - No Cached

Steven Groves on 28 Dec 11

Brian looks at stats around blogging and says that 'blogs are underrated and underestimated'

<div class="cArrow"> </div><div class="cContentInner">Brian looks at stats around blogging and says that 'blogs are underrated and underestimated'</div>

...

Cancel

Eight Ways To Go Viral - 0 views

techcrunch.com/...eight-ways-go-viral

strategy marketing business virality

shared by Steven Groves on 27 Dec 11 - No Cached

Steven Groves on 27 Dec 11

Great examination of tactics that CAN drive 'virality' - the balance of the equation is having something that is virial worthy I suppose

<div class="cArrow"> </div><div class="cContentInner">Great examination of tactics that CAN drive 'virality' - the balance of the equation is having something that is virial worthy I suppose</div>

...

Cancel

The Dumbest Idea In The World: Maximizing Shareholder Value - 0 views

www.forbes.com/...-the-dumbest-idea-in-the-world

strategy marketing business shareholder forbes

shared by Steven Groves on 27 Dec 11 - No Cached

Steven Groves on 27 Dec 11

A bit lengthy, but a great idea that I believe will see manifestations for marketers in the coming years. If we humanized execs, focused on customers and put 'maximizing shareholder value' in proper priority - what would happen? Things like Apple and Zappos woul d happen

<div class="cArrow"> </div><div class="cContentInner">A bit lengthy, but a great idea that I believe will see manifestations for marketers in the coming years. If we humanized execs, focused on customers and put 'maximizing shareholder value' in proper priority - what would happen? Things like Apple and Zappos woul d happen</div>

...

Cancel

Marketers Look Beyond Social Media Experimentation - 0 views

www.emarketer.com/Article.aspx

social media marketing statistics #ROISM

shared by Steven Groves on 27 Dec 11 - No Cached

Steven Groves on 27 Dec 11

It's time that online & social marketing took their place along side traditional in the mind of ALL marketers - now for the education tat social media is more about social than media

<div class="cArrow"> </div><div class="cContentInner">It's time that online & social marketing took their place along side traditional in the mind of ALL marketers - now for the education tat social media is more about social than media </div>

...

Cancel

What the New Twitter Brand Pages Mean to Marketers | Social Media Today - 0 views

socialmediatoday.com/...402830

social media marketing twitter statistics

shared by Steven Groves on 16 Dec 11 - No Cached

Steven Groves on 16 Dec 11

Three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a "featured Tweet" and (3) the ability to separate out a brand's @replies and @mentions.

<div class="cArrow"> </div><div class="cContentInner">Three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a "featured Tweet" and (3) the ability to separate out a brand's @replies and @mentions. </div>

...

Cancel

MediaPost Publications Social Metrics Juiced By New Retail Index 11/22/2011 - 0 views

www.mediapost.com/...uiced-by-new-retail-index.html

marketing social media social #ROISM ROMI media strategy business facebook

shared by Guy Powell on 22 Nov 11 - No Cached

Guy Powell on 22 Nov 11

More metrics. Sounds like an interesting index.

<div class="cArrow"> </div><div class="cContentInner">More metrics. Sounds like an interesting index.</div>

...

Cancel

Brands embrace analytics: News from Warc.com - 0 views

www.warc.com/...EmailNews.news

marketing ROMI strategy ROI

shared by Guy Powell on 22 Nov 11 - No Cached

MediaPost Publications Enabling the Measurement of Mobile 11/18/2011 - 0 views

www.mediapost.com/...the-measurement-of-mobile.html

measurement mobile marketing social media #ROISM ROMI

shared by Guy Powell on 19 Nov 11 - No Cached

Guy Powell on 19 Nov 11

Interesting metrics for mobile.

<div class="cArrow"> </div><div class="cContentInner">Interesting metrics for mobile.</div>

...

Cancel

Top US Brands Getting Strategic About Social Media - 0 views

www.marketingprofs.com/...g-strategic-about-social-media

strategy brands social media marketing

shared by Steven Groves on 17 Nov 11 - No Cached

Steven Groves on 17 Nov 11

An indicator that social is maturing as part of the overall marketing mix

<div class="cArrow"> </div><div class="cContentInner">An indicator that social is maturing as part of the overall marketing mix</div>

...

Cancel

MediaPost Publications Pepsi Changes View Of TV Advertising 11/17/2011 - 0 views

www.mediapost.com/...es-view-of-tv-advertising.html

advertising ROI ROISM marketing social media #ROISM facebook strategy media ROMI

shared by Guy Powell on 17 Nov 11 - No Cached

Guy Powell on 17 Nov 11

It's great to see the big brands get the synergies between media right. This not only includes mass media but also social media.

<div class="cArrow"> </div><div class="cContentInner">It's great to see the big brands get the synergies between media right. This not only includes mass media but also social media.</div>

...

Cancel

ROI of Social Media

Turning Consumers into Customers - 0 views

LinkedIn Debuts Tools To Target Followers - 1 views

First-Click, Last-Click Attribution Model For Social Media - 1 views

MediaPost Publications Social Media Responsibility Shifts In Marketing Organizations 03... - 0 views

The tone of life on social networking sites - 0 views

Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions Durin... - 0 views

Why digital intent matters | Taylor Davidson - 0 views

The End of Link Building as We've Known and Loved it - 0 views

Customer Relationships - Seven Tips for Forging an Appropriate Online Apology : Marketi... - 0 views

Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer - 1 views

The State of the Blogosphere 2011 - Brian Solis - 1 views

Eight Ways To Go Viral - 0 views

The Dumbest Idea In The World: Maximizing Shareholder Value - 0 views

Marketers Look Beyond Social Media Experimentation - 0 views

What the New Twitter Brand Pages Mean to Marketers | Social Media Today - 0 views

MediaPost Publications Social Metrics Juiced By New Retail Index 11/22/2011 - 0 views

Brands embrace analytics: News from Warc.com - 0 views

MediaPost Publications Enabling the Measurement of Mobile 11/18/2011 - 0 views

Top US Brands Getting Strategic About Social Media - 0 views

MediaPost Publications Pepsi Changes View Of TV Advertising 11/17/2011 - 0 views

View AllMost Active Members

View AllTop 10 Tags