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Turning Consumers into Customers - 0 views

blogs.hbr.org/...ng_consumers_into_custome.html business strategy consumers customers Doc Searles Harvard Business Review
shared by Steven Groves on 12 Apr 12 - No Cached
  • Steven Groves on 12 Apr 12
     
    How do you feel about being a product? or being sold to advertisers?  Doc Searls talks about how the transition will occur as consumers become customers in the VRM age
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LinkedIn Debuts Tools To Target Followers - 1 views

www.mediapost.com/...tools-to-target-followers.html linkedin target marketing #ROISM
shared by Steven Groves on 11 Apr 12 - No Cached
  • Steven Groves on 11 Apr 12
     
    Very powerful and a tactic that will very much differentiate a LinkedIn presence from any other social platform - for now...
  • Guy Powell on 12 Apr 12
     
    Very interesting. LinkedIn is making Social CRM a lot easier for B2B Marketers. The question I have though, is whether this new LinkedIn tool is 'Social Media', or if this is more just targeted advertising in a social media platform. Guy http://www.Marketing-Calculator.com
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First-Click, Last-Click Attribution Model For Social Media - 1 views

www.mediapost.com/...-attribution-model-for-so.html social media metrics measurement LTA #ROISM business strategy
shared by Steven Groves on 23 Mar 12 - No Cached
  • Steven Groves on 23 Mar 12
     
    Great article on how the push/pull between LTA and other measurement tactics can vary
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MediaPost Publications Social Media Responsibility Shifts In Marketing Organizations 03... - 0 views

www.mediapost.com/...ty-shifts-in-marketing-or.html marketing social media #ROISM social ROI strategy media ROMI business
shared by Guy Powell on 19 Mar 12 - No Cached
  • Guy Powell on 19 Mar 12
     
    Interesting SM trend.  If SM is in marketing operations, then it should be easier to track ROI
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The tone of life on social networking sites - 0 views

pewinternet.org/...Summary-of-findings.aspx social media #ROISM marketing pew social networking
shared by Steven Groves on 09 Feb 12 - No Cached
  • Steven Groves on 09 Feb 12
     
    Pews work is awesoem and here they examine the tone of online and social users - overwhelmingly positive.  No room for a negative nelly online!
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Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions Durin... - 0 views

techcrunch.com/...-decisions-during-the-holidays social media #ROISM pew marketing
shared by Steven Groves on 30 Jan 12 - No Cached
  • Steven Groves on 30 Jan 12
     
    The continued blurring of mobile, e-commerce and social - love where this is going
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Why digital intent matters | Taylor Davidson - 0 views

taylordavidson.com/...and-overhead-of-digital-intent social media #ROISM intent engine
shared by Steven Groves on 18 Jan 12 - No Cached
  • Steven Groves on 18 Jan 12
     
    social data is having a disruptive impact on the advertising and marketing technology industries.
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The End of Link Building as We've Known and Loved it - 0 views

searchenginewatch.com/...ing-as-Weve-Known-and-Loved-it social media marketing link building search search engine
shared by Steven Groves on 15 Jan 12 - No Cached
  • Steven Groves on 15 Jan 12
     
    'White Hat' tactics matter - Quality content presented in context will matter more
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Customer Relationships - Seven Tips for Forging an Appropriate Online Apology : Marketi... - 0 views

www.marketingprofs.com/...-an-appropriate-online-apology social media marketing strategy apology #ROISM
shared by Steven Groves on 05 Jan 12 - No Cached
  • Steven Groves on 05 Jan 12
     
    All a part of a Crisis Response Policy in Social - what's yours look like? 1. Typo? Start typing 2. There's no easy way out... so grovel 3. Stop the buck here 4. Don't leave anyone out 5. Have the top dog sign it 6. Compensate 7. Encourage communication
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Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer - 1 views

www.emarketer.com/Article.aspx social media advertising marketing business ROI strategy
shared by Steven Groves on 04 Jan 12 - No Cached
  • Steven Groves on 04 Jan 12
     
    "long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"
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The State of the Blogosphere 2011 - Brian Solis - 1 views

www.briansolis.com/...-state-of-the-blogosphere-2011 blogging marketing statistics Blog social media
shared by Steven Groves on 28 Dec 11 - No Cached
  • Steven Groves on 28 Dec 11
     
    Brian looks at stats around blogging and says that 'blogs are underrated and underestimated'
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Eight Ways To Go Viral - 0 views

techcrunch.com/...eight-ways-go-viral strategy marketing business virality
shared by Steven Groves on 27 Dec 11 - No Cached
  • Steven Groves on 27 Dec 11
     
    Great examination of tactics that CAN drive 'virality' - the balance of the equation is having something that is virial worthy I suppose
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The Dumbest Idea In The World: Maximizing Shareholder Value - 0 views

www.forbes.com/...-the-dumbest-idea-in-the-world strategy marketing business shareholder forbes
shared by Steven Groves on 27 Dec 11 - No Cached
  • Steven Groves on 27 Dec 11
     
    A bit lengthy, but a great idea that I believe will see manifestations for marketers in the coming years. If we humanized execs, focused on customers and put 'maximizing shareholder value' in proper priority - what would happen? Things like Apple and Zappos woul d happen
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Marketers Look Beyond Social Media Experimentation - 0 views

www.emarketer.com/Article.aspx social media marketing statistics #ROISM
shared by Steven Groves on 27 Dec 11 - No Cached
  • Steven Groves on 27 Dec 11
     
    It's time that online & social marketing took their place along side traditional in the mind of ALL marketers - now for the education tat social media is more about social than media 
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What the New Twitter Brand Pages Mean to Marketers | Social Media Today - 0 views

socialmediatoday.com/...402830 social media marketing twitter statistics
shared by Steven Groves on 16 Dec 11 - No Cached
  • Steven Groves on 16 Dec 11
     
    Three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a "featured Tweet" and (3) the ability to separate out a brand's @replies and @mentions. 
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MediaPost Publications Social Metrics Juiced By New Retail Index 11/22/2011 - 0 views

www.mediapost.com/...uiced-by-new-retail-index.html marketing social media social #ROISM ROMI media strategy business facebook
shared by Guy Powell on 22 Nov 11 - No Cached
  • Guy Powell on 22 Nov 11
     
    More metrics.  Sounds like an interesting index.
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MediaPost Publications Enabling the Measurement of Mobile 11/18/2011 - 0 views

www.mediapost.com/...the-measurement-of-mobile.html measurement mobile marketing social media #ROISM ROMI
shared by Guy Powell on 19 Nov 11 - No Cached
  • Guy Powell on 19 Nov 11
     
    Interesting metrics for mobile.
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Top US Brands Getting Strategic About Social Media - 0 views

www.marketingprofs.com/...g-strategic-about-social-media strategy brands social media marketing
shared by Steven Groves on 17 Nov 11 - No Cached
  • Steven Groves on 17 Nov 11
     
    An indicator that social is maturing as part of the overall marketing mix
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MediaPost Publications Pepsi Changes View Of TV Advertising 11/17/2011 - 0 views

www.mediapost.com/...es-view-of-tv-advertising.html advertising ROI ROISM marketing social media #ROISM facebook strategy media ROMI
shared by Guy Powell on 17 Nov 11 - No Cached
  • Guy Powell on 17 Nov 11
     
    It's great to see the big brands get the synergies between media right.  This not only includes mass media but also social media.
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