Not all social programs are sustainable and it's best to undo / roll back a program when it is not in alignment with corp vision. Should Dell have launched the program at all? Probably not and that fact that they did was a misstep; how they handled it though is a case study for how to handle your own mistakes in social - believe me, you'll make a few.
How do you feel about being a product? or being sold to advertisers? Doc Searls talks about how the transition will occur as consumers become customers in the VRM age
All a part of a Crisis Response Policy in Social - what's yours look like?
1. Typo? Start typing
2. There's no easy way out... so grovel
3. Stop the buck here
4. Don't leave anyone out
5. Have the top dog sign it
6. Compensate
7. Encourage communication
A bit lengthy, but a great idea that I believe will see manifestations for marketers in the coming years. If we humanized execs, focused on customers and put 'maximizing shareholder value' in proper priority - what would happen? Things like Apple and Zappos woul d happen
It's time that online & social marketing took their place along side traditional in the mind of ALL marketers - now for the education tat social media is more about social than media
Three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a "featured Tweet" and (3) the ability to separate out a brand's @replies and @mentions.