Contents contributed and discussions participated by Steven Groves - ROI of Social Media

How Young, Urban Consumers Respond to Digital Marketing in China - 0 views

www.emarketer.com/Article.aspx

consumers china social media marketing

shared by Steven Groves on 15 Nov 11 - No Cached

Steven Groves on 15 Nov 11

Participation rates in Chinese social are huge - if you're in the right social network for your age demographic

<div class="cArrow"> </div><div class="cContentInner">Participation rates in Chinese social are huge - if you're in the right social network for your age demographic</div>

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Why Google Plus Pages (Will) Beat Facebook. And Twitter - 0 views

www.wired.com/...google-plus-pages

social media ROMI business marketing google plus pages

shared by Steven Groves on 09 Nov 11 - No Cached

Steven Groves on 09 Nov 11

A great analysis of why Google Brand Pages will matter over other social properties - short answer; they own Google Search

<div class="cArrow"> </div><div class="cContentInner">A great analysis of why Google Brand Pages will matter over other social properties - short answer; they own Google Search</div>

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B2B Marketers Have Much To Learn About Social - 0 views

www.mediapost.com/...uch-to-learn-about-social.html

marketing social media stats ROMI business

shared by Steven Groves on 03 Nov 11 - No Cached

Steven Groves on 03 Nov 11

Pretty impressive that it's 70% that are! "30% are not tracking the impact of such campaigns on lead generation and sales"

<div class="cArrow"> </div><div class="cContentInner">Pretty impressive that it's 70% that are! "30% are not tracking the impact of such campaigns on lead generation and sales"</div>

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Facebook by the Numbers [INFOGRAPHIC] - 1 views

mashable.com/...facebook-infographic

social media statistics facebook

shared by Steven Groves on 21 Oct 11 - No Cached

Steven Groves on 21 Oct 11

Ben Parr at Mashable delivers!

<div class="cArrow"> </div><div class="cContentInner">Ben Parr at Mashable delivers! </div>

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ROI of Social Media as seen by MGD Advertising [INFOGRAPHIC] - 0 views

www.mdgadvertising.com/...dg_advertising_infographic.png

infographic socialmedia ROI business

shared by Steven Groves on 14 Oct 11 - No Cached

Steven Groves on 14 Oct 11

MGD collect a bunch of ROI related stats and built an awesome Infographic

<div class="cArrow"> </div><div class="cContentInner">MGD collect a bunch of ROI related stats and built an awesome Infographic</div>

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Jaiku & Buzz - no longer a part of the technology world of here and now - 0 views

googleblog.blogspot.com/...fall-sweep.html

google social media marketing business

shared by Steven Groves on 14 Oct 11 - No Cached

Steven Groves on 14 Oct 11

Goodbye to Buzz & Jaiku - love the innovate and fail fast mentality... they appear to be investing more in G+

<div class="cArrow"> </div><div class="cContentInner">Goodbye to Buzz & Jaiku - love the innovate and fail fast mentality... they appear to be investing more in G+</div>

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The Yelp Effect: Leveling the Playing Field for Independent Restaurants - Technorati Sm... - 0 views

technorati.com/...lp-effect-leveling-the-playing

business marketing review yelp!

shared by Steven Groves on 13 Oct 11 - No Cached

Steven Groves on 13 Oct 11

The unique study shows that for every one-star rating increase in a restaurant review on the site, a restaurant achieved a 5-9% sales increase. This was not the case for chain or multi-unit establishments.

<div class="cArrow"> </div><div class="cContentInner">The unique study shows that for every one-star rating increase in a restaurant review on the site, a restaurant achieved a 5-9% sales increase. This was not the case for chain or multi-unit establishments.</div>

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Seeing the Forrester for the Trees - 0 views

blog.personal.com/...ng-the-forrester-for-the-trees

business marketing personal VRM consumer

shared by Steven Groves on 06 Oct 11 - No Cached

Steven Groves on 06 Oct 11

Forrester has just published this report and the people at Personal.com are making it available. This is a growing issue that now is seeing validation - marketers pay heed and ignore at your peril!

<div class="cArrow"> </div><div class="cContentInner">Forrester has just published this report and the people at Personal.com are making it available. This is a growing issue that now is seeing validation - marketers pay heed and ignore at your peril!</div>

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The Demographics of Social Gamers, at Home and On the Go - eMarketer - 0 views

www.emarketer.com/Article.aspx

demographics social statistics gamers

shared by Steven Groves on 06 Oct 11 - No Cached

Steven Groves on 06 Oct 11

Who knew - the majority casual social gemer is female and over 50... how does this correlate with who controls spending in an affluent household? Maybe gamification and positioning of a brand in the game makes sense... hmm

<div class="cArrow"> </div><div class="cContentInner">Who knew - the majority casual social gemer is female and over 50... how does this correlate with who controls spending in an affluent household? Maybe gamification and positioning of a brand in the game makes sense... hmm</div>

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Google To Debut Enhanced Ads - 0 views

www.mediapost.com/publications

social media marketing consumer google ROMI business

shared by Steven Groves on 03 Oct 11 - No Cached

Steven Groves on 03 Oct 11

"What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified." It really is becoming the Golden Age of marketing - hundreds of ways to touch the consumer dozens of time without brand fatigue

<div class="cArrow"> </div><div class="cContentInner">"What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified." It really is becoming the Golden Age of marketing - hundreds of ways to touch the consumer dozens of time without brand fatigue</div>

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Online Marketing Without Advertising - 0 views

www.mediapost.com/events

social media strategy marketing consumer statistics business

shared by Steven Groves on 28 Sep 11 - No Cached

Steven Groves on 28 Sep 11

79% of ppl ignore online ads, FB ads carry a .05% CTR visitors / readers come for editorial content, not the ads; CTR for editorial content is 96x better than ad content

<div class="cArrow"> </div><div class="cContentInner">79% of ppl ignore online ads, FB ads carry a .05% CTR visitors / readers come for editorial content, not the ads; CTR for editorial content is 96x better than ad content</div>

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What Facebook announced at F8 - 0 views

news.cnet.com/...facebook-announced-at-f8-today

facebook social media strategy

shared by Steven Groves on 26 Sep 11 - No Cached

Steven Groves on 26 Sep 11

Timeline OpenGraph Ticker Connections for P$ to explore? Yep...

<div class="cArrow"> </div><div class="cContentInner">Timeline OpenGraph Ticker Connections for P$ to explore? Yep...</div>

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7 Things You Didn't Know Google Analytics Could Tell You - 0 views

www.openforum.com/...oogle-analytics-could-tell-you

google analytics

shared by Steven Groves on 16 Sep 11 - No Cached

Steven Groves on 16 Sep 11

Good insight on the tool, do any of these indicate a path to revenue?

<div class="cArrow"> </div><div class="cContentInner">Good insight on the tool, do any of these indicate a path to revenue?</div>

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DIGIDAY:DAILY - Self-Regulation's New Backlash - 0 views

www.digidaydaily.com/...sing-dodged-the-privacy-bullet

social media Self-Regulation strategy marketing consumer

shared by Steven Groves on 13 Sep 11 - No Cached

Steven Groves on 13 Sep 11

Hodder believes that effective advertising and consumer privacy isn't necessarily at odds, and that advertisers need to look at "the meaning of content" rather than to new ways of tracking consumers around the Web. Hear, hear...

<div class="cArrow"> </div><div class="cContentInner">Hodder believes that effective advertising and consumer privacy isn't necessarily at odds, and that advertisers need to look at "the meaning of content" rather than to new ways of tracking consumers around the Web. Hear, hear...</div>

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Facebook Officially Unveils Smart Friend Lists - 0 views

techcrunch.com/...lly-unveils-smart-friend-lists

social media facebook lists #ROISM

shared by Steven Groves on 13 Sep 11 - No Cached

Steven Groves on 13 Sep 11

Automated curation of your friends content

<div class="cArrow"> </div><div class="cContentInner">Automated curation of your friends content</div>

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Age, Gender Affect Whether Consumers Will 'Like' an Ad - 1 views

www.emarketer.com/Article.aspx

social media Facebook Likes

shared by Steven Groves on 09 Sep 11 - No Cached

Steven Groves on 09 Sep 11

It pays to know your audience and to map the engagement path. If your target audience is older, a 'Like' may be a lower value engagement metric than you thought.

<div class="cArrow"> </div><div class="cContentInner">It pays to know your audience and to map the engagement path. If your target audience is older, a 'Like' may be a lower value engagement metric than you thought.</div>

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Inbound Marketing: Social media strategy planning tool - 1 views

sherpablog.marketingsherpa.com/...social-media-strategy-tool

social media marketing strategy planning

shared by Steven Groves on 31 Aug 11 - No Cached

Steven Groves on 31 Aug 11

Awesome interactive online planning tool - will be exploring it more deeply

<div class="cArrow"> </div><div class="cContentInner">Awesome interactive online planning tool - will be exploring it more deeply</div>

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A Chevy Convertible & Attribution: Both Offer Top-Down Technology - 0 views

www.mediapost.com/publications

social media marketing technology statistics

shared by Steven Groves on 12 Aug 11 - No Cached

Steven Groves on 12 Aug 11

Anto Chittilappilly covers aspects of measurement outside of digital; nice article

<div class="cArrow"> </div><div class="cContentInner">Anto Chittilappilly covers aspects of measurement outside of digital; nice article</div>

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S&P "Significant Error" Controversy Fuels Demands for Ratings Reforms | NewsyStocks.com - 0 views

www.newsystocks.com/...ls-demands-for-ratings-reforms

businesses error controversy S&P

shared by Steven Groves on 11 Aug 11 - No Cached

Steven Groves on 11 Aug 11

You'd think $2T would make a difference and move the needle on a rating - apparently not

<div class="cArrow"> </div><div class="cContentInner">You'd think $2T would make a difference and move the needle on a rating - apparently not </div>

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Crack the Social Code, a Method To Attribute ROI to each touch - 1 views

www.mediapost.com/publications

ROI social media marketing strategy

shared by Steven Groves on 09 Aug 11 - No Cached

Steven Groves on 09 Aug 11

One of the challenges in ROI is the incremental value of each touch in the purchase funnel / process; Agent-based modeling is one of the tactics used to overcome the focus on LTA most marketers are focused on

<div class="cArrow"> </div><div class="cContentInner">One of the challenges in ROI is the incremental value of each touch in the purchase funnel / process; Agent-based modeling is one of the tactics used to overcome the focus on LTA most marketers are focused on</div>

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