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Guy Powell

MediaPost Publications Establish Your Social Media Risk Quotient 05/10/2011 - 0 views

www.mediapost.com/publications

Social media ROI strategy crisis management

shared by Guy Powell on 10 May 11 - No Cached
  • Guy Powell on 10 May 11
     
    I just commented on this.  It would be great to hear if anyone has some experience in estimating the crisis management costs in the preparation and expected value of crisis management in social media.
Steven Groves

Customer Relationships - Seven Tips for Forging an Appropriate Online Apology : Marketi... - 0 views

www.marketingprofs.com/...-an-appropriate-online-apology

social media marketing strategy apology #ROISM

shared by Steven Groves on 05 Jan 12 - No Cached
  • Steven Groves on 05 Jan 12
     
    All a part of a Crisis Response Policy in Social - what's yours look like? 1. Typo? Start typing 2. There's no easy way out... so grovel 3. Stop the buck here 4. Don't leave anyone out 5. Have the top dog sign it 6. Compensate 7. Encourage communication
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