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Ric, The Tower of Babel is an interesting metaphor, when thinking about the fire hose of messages generated in social media. Good point about differentiating the different types of users of social media.  Sounds a lot like segmentation... Ric, also glad you were able to move the discussion forward.  There is a lot of work to be done with ROI as it relates to social media.  The books and posts that will become available in the near future will build on the groundwork laid by our book, ROI of Social Media and Blancharde's book Social Media ROI (sorry, but I just killed two more unicorns).  Looking forward to seeing how this plays out. I do want to apologize to all the unicorn lovers, but as a marketing measurement expert somebody's go to do it. Thanks  Guy @GuyPowell

It's time that online & social marketing took their place along side traditional in the mind of ALL marketers - now for the education tat social media is more about social than media 

Interesting statistic on measurement of social media ROI.

Interesting look at social media marketing effectiveness applied to B2B marketing

Great article on practical ROI of Social Media Measurements.

MeasureUp is getting closer.  I hope to see you there.  With the addition of social media, this conference will help you in implementing the right marketing strategies across traditional and social media.

Great article from Michael Wolfe.  He is definitely one of the world's best marketing measurement gurus.  Worth a look on how he is measuring the impact of social media.

It's great to see the big brands get the synergies between media right.  This not only includes mass media but also social media.

Interesting SM trend.  If SM is in marketing operations, then it should be easier to track ROI

"when consumers were exposed to both brand-specific search results and social media, search clickthrough rates increased by 94%, indicating the investment in social media can help marketers to better influence consumers "

Substantial support to the investment in social alongside traditional

Very interesting segmentation.  What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both

INteresting to see the dynamism in social media.  The question is what comes next after Facebook, or has Facebook won the battle and social media is now a Utility?

Interesting concept.  I onder what the difference is between a great facebook landing page, a great website and a great micro-site.

An indicator that social is maturing as part of the overall marketing mix

Jeremiah Owyang is a real thought leader in this space - I encourage you all to follow his posts

More ROI of Social Media papers.  Bristol has some good stuff

Interesting conference for B2B marketers.  Separating them from consumer can provide some real value specific to their needs.

Interesting article on overall media effectiveness comparing traditional to digital and social

Not sure I agree with a blatant split of budget.  First, there are only so many social media outlets.  Second there is no ROI component to their proposed marketing mix.  Not sure I would rely on the given recommendations  to drive marketing ROI overall.

Great Social Media Marketing success story