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MediaPost Publications Social Metrics Juiced By New Retail Index 11/22/2011 - 0 views

www.mediapost.com/...uiced-by-new-retail-index.html marketing social media social #ROISM ROMI media strategy business facebook
shared by Guy Powell on 22 Nov 11 - No Cached
  • Guy Powell on 22 Nov 11
     
    More metrics.  Sounds like an interesting index.
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The Truth About What Works in Digital Marketing | News - Advertising Age - 3 views

adage.com/...235427 marketing social media #ROISM ROI strategy ROMI media business
shared by Guy Powell on 19 Jun 12 - No Cached
  • Guy Powell on 19 Jun 12
     
    Interesting article on overall media effectiveness comparing traditional to digital and social
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9 Metrics to Measure Social Media Marketing Success | SmartData Collective - 1 views

smartdatacollective.com/...social-media-marketing-success Social Media ROI strategy marketing ROMI facebook #ROISM
shared by Guy Powell on 23 Jul 12 - No Cached
  • Guy Powell on 23 Jul 12
     
    Interesting set of success factors.
  • Daniel Falk on 29 Sep 15
     
    Nice tips.
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Q&A With Dana Anderson, SVP Of Marketing, Strategy, And Communications At Kraft Foods |... - 0 views

blogs.forrester.com/..._communications_at_kraft_foods social media marketing technology CPG FMCG
shared by Steven Groves on 17 Mar 11 - No Cached
  • Steven Groves on 17 Mar 11
     
    Great article on the way global CPGs are approaching a new paradigm in marketing
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IT Marketing World » Blog Archive » Who Do You Trust? Industry Analysts Reign... - 0 views

itmarketingworld.com/...ndustry-analysts-reign-supreme business marketing social media
shared by Steven Groves on 24 Mar 11 - No Cached
  • Steven Groves on 24 Mar 11
     
    "The least credible source not surprisingly was vendors themselves, pointing to the need for vendors to: Receive third party validation and leverage content, especially from trusted analysts and pundits Use social media such as blogs that contain advice and peer communities and groups to gain more trust"
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Social Media: Measuring Return on Engagement instead of ROI « PRSupdate - 0 views

prsupdate.co.uk/...n-on-engagement-instead-of-roi #ROISM ROI of Social Media Marketing Strategy ROMI
shared by Guy Powell on 27 May 11 - No Cached
  • Guy Powell on 27 May 11
     
    It's a great discussion to see Return on engagement v. Return on Investment.  Make sure you target the right success metric.
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Social media trails in China: News from Warc.com - 1 views

www.warc.com/...EmailNews.news social media marketing strategy in China
shared by Guy Powell on 10 Jun 11 - No Cached
  • Guy Powell on 10 Jun 11
     
    Social Media in China - Didn't think it was struggling this much.  As we write our supplement for China it will be interesting to see what is really working there.
  • Steven Groves on 11 Jun 11
     
    What I found most remarkable in the article is that search was not #1 - does a portal include search?
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Bath Ales get 56% increase in online sales using social media | Bristol | Social Media ... - 0 views

notfrombolton.co.uk/...i-big-increase-in-online-sales Social Media ROI Marketing Strategy ROMI #ROISM
shared by Guy Powell on 10 May 11 - No Cached
  • Guy Powell on 10 May 11
     
    Great article on practical ROI of Social Media Measurements.
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Global Marketing Alliance Group News | LinkedIn - 1 views

www.linkedin.com/news Social media ROI ROMI Marketing Strategy #ROISM
shared by Guy Powell on 10 May 11 - No Cached
  • Guy Powell on 10 May 11
     
    Great Social Media Marketing success story
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MediaPost Publications Establish Your Social Media Risk Quotient 05/10/2011 - 0 views

www.mediapost.com/publications Social media ROI strategy crisis management
shared by Guy Powell on 10 May 11 - No Cached
  • Guy Powell on 10 May 11
     
    I just commented on this.  It would be great to hear if anyone has some experience in estimating the crisis management costs in the preparation and expected value of crisis management in social media.
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MediaPost Publications We're Looking In The Wrong Place For Our Attribution Models 06/1... - 0 views

www.mediapost.com/publications attribution models #ROISM marketing strategy
shared by Steven Groves on 16 Jun 11 - No Cached
  • Steven Groves on 16 Jun 11
     
    "If we want to understand what makes buyers buy, we should ask them. We should base attribution models on decision paths, not arbitrary formulas. "
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VMS Voice - 0 views

vmsvoice.com social media marketing management measurement #ROISM strategy ROMI ROI
shared by Guy Powell on 27 Jul 11 - No Cached
  • Guy Powell on 27 Jul 11
     
    Looks like an interesting summit on social media measurement.  #ROISM
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Crack the Social Code, a Method To Attribute ROI to each touch - 1 views

www.mediapost.com/publications ROI social media marketing strategy
shared by Steven Groves on 09 Aug 11 - No Cached
  • Steven Groves on 09 Aug 11
     
    One of the challenges in ROI is the incremental value of each touch in the purchase funnel / process; Agent-based modeling is one of the tactics used to overcome the focus on LTA most marketers are focused on
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CPG Branding and Marketing Forum Group News | LinkedIn - 0 views

www.linkedin.com/news CPG branding social ROI ROMI strategy
shared by Guy Powell on 25 Jul 11 - No Cached
  • Guy Powell on 25 Jul 11
     
    Fascinating application, tying it to likes and using it to understand what consumes want
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What Facebook announced at F8 - 0 views

news.cnet.com/...facebook-announced-at-f8-today facebook social media strategy
shared by Steven Groves on 26 Sep 11 - No Cached
  • Steven Groves on 26 Sep 11
     
    Timeline OpenGraph Ticker Connections for P$ to explore? Yep...
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Online Marketing Without Advertising - 0 views

www.mediapost.com/events social media strategy marketing consumer statistics business
shared by Steven Groves on 28 Sep 11 - No Cached
  • Steven Groves on 28 Sep 11
     
    79% of ppl ignore online ads, FB ads carry a .05% CTR visitors / readers come for editorial content, not the ads; CTR for editorial content is 96x better than ad content
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Social Media Marketing Mavens Group News | LinkedIn - 0 views

www.linkedin.com/news social social media social media marketing media marketing group linkedin news ROMI strategy ROI #ROISM
shared by Guy Powell on 30 Sep 11 - No Cached
  • Guy Powell on 30 Sep 11
     
    Interesting concept.  I onder what the difference is between a great facebook landing page, a great website and a great micro-site.
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MediaPost Publications Bringing Luxury To China: Tips For Marketing Success 10/03/2011 - 0 views

www.mediapost.com/publications marketing social media social #ROISM ROI ROMI strategy media luxury china
shared by Guy Powell on 03 Oct 11 - No Cached
  • Guy Powell on 03 Oct 11
     
    Interesting note on opportunities for luxury brands in and out of China.
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MediaPost Publications QR Codes Best in Magazines, Newspapers & Packaging 08/26/2011 - 0 views

www.mediapost.com/publications QR qr codes marketing social media social #ROISM ROI ROMI strategy
shared by Guy Powell on 26 Aug 11 - No Cached
  • Guy Powell on 26 Aug 11
     
    QR Codes are popping up everywhere
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