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MediaPost Publications We're Looking In The Wrong Place For Our Attribution Models 06/1... - 0 views

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attribution marketing ROI ROMI #ROISM

shared by Guy Powell on 17 Jun 11 - No Cached

Guy Powell on 17 Jun 11

Interesting article starting the discussion on how to make the best marketing attributions

<div class="cArrow"> </div><div class="cContentInner">Interesting article starting the discussion on how to make the best marketing attributions</div>

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MediaPost Publications We're Looking In The Wrong Place For Our Attribution Models 06/1... - 0 views

www.mediapost.com/publications

attribution models #ROISM marketing strategy

shared by Steven Groves on 16 Jun 11 - No Cached

Steven Groves on 16 Jun 11

"If we want to understand what makes buyers buy, we should ask them. We should base attribution models on decision paths, not arbitrary formulas. "

<div class="cArrow"> </div><div class="cContentInner">"If we want to understand what makes buyers buy, we should ask them. We should base attribution models on decision paths, not arbitrary formulas. "</div>

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First-Click, Last-Click Attribution Model For Social Media - 1 views

www.mediapost.com/...-attribution-model-for-so.html

social media metrics measurement LTA #ROISM business strategy

shared by Steven Groves on 23 Mar 12 - No Cached

Steven Groves on 23 Mar 12

Great article on how the push/pull between LTA and other measurement tactics can vary

<div class="cArrow"> </div><div class="cContentInner">Great article on how the push/pull between LTA and other measurement tactics can vary</div>

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Crack the Social Code, a Method To Attribute ROI to each touch - 1 views

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ROI social media marketing strategy

shared by Steven Groves on 09 Aug 11 - No Cached

Steven Groves on 09 Aug 11

One of the challenges in ROI is the incremental value of each touch in the purchase funnel / process; Agent-based modeling is one of the tactics used to overcome the focus on LTA most marketers are focused on

<div class="cArrow"> </div><div class="cContentInner">One of the challenges in ROI is the incremental value of each touch in the purchase funnel / process; Agent-based modeling is one of the tactics used to overcome the focus on LTA most marketers are focused on</div>

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A Chevy Convertible & Attribution: Both Offer Top-Down Technology - 0 views

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social media marketing technology statistics

shared by Steven Groves on 12 Aug 11 - No Cached

Steven Groves on 12 Aug 11

Anto Chittilappilly covers aspects of measurement outside of digital; nice article

<div class="cArrow"> </div><div class="cContentInner">Anto Chittilappilly covers aspects of measurement outside of digital; nice article</div>

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