Group items tagged branding - ROI of Social Media

Can't Buy Me Love: Social Media Needs Creativity, Not Money, To Buzz - 0 views

www.mediapost.com/publications

marketing social media business

shared by Steven Groves on 14 Mar 11 - No Cached

Steven Groves on 14 Mar 11

"The study finds "zero statistical correlation between media expenditures, either total or digital, and brand sentiment." The creative-feel and message-look drives positive buzz around a brand, along with how companies spend ad budgets."

<div class="cArrow"> </div><div class="cContentInner">"The study finds "zero statistical correlation between media expenditures, either total or digital, and brand sentiment." The creative-feel and message-look drives positive buzz around a brand, along with how companies spend ad budgets."</div>

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What the New Twitter Brand Pages Mean to Marketers | Social Media Today - 0 views

socialmediatoday.com/...402830

social media marketing twitter statistics

shared by Steven Groves on 16 Dec 11 - No Cached

Steven Groves on 16 Dec 11

Three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a "featured Tweet" and (3) the ability to separate out a brand's @replies and @mentions.

<div class="cArrow"> </div><div class="cContentInner">Three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a "featured Tweet" and (3) the ability to separate out a brand's @replies and @mentions. </div>

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Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer - 1 views

www.emarketer.com/Article.aspx

social media advertising marketing business ROI strategy

shared by Steven Groves on 04 Jan 12 - No Cached

Steven Groves on 04 Jan 12

"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"

<div class="cArrow"> </div><div class="cContentInner">"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"</div>

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Top US Brands Getting Strategic About Social Media - 0 views

www.marketingprofs.com/...g-strategic-about-social-media

strategy brands social media marketing

shared by Steven Groves on 17 Nov 11 - No Cached

Steven Groves on 17 Nov 11

An indicator that social is maturing as part of the overall marketing mix

<div class="cArrow"> </div><div class="cContentInner">An indicator that social is maturing as part of the overall marketing mix</div>

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Politicians, Brands Find Facebook Key Communicator - 0 views

www.mediapost.com/publications

shared by Steven Groves on 16 Jun 11 - No Cached

Steven Groves on 16 Jun 11

"Brands and political campaigns must reach people where they engage online. Rather than interrupt people, invite them to a conversation or engage with the message when it's convenient and beneficial for them. "

<div class="cArrow"> </div><div class="cContentInner">"Brands and political campaigns must reach people where they engage online. Rather than interrupt people, invite them to a conversation or engage with the message when it's convenient and beneficial for them. "</div>

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Steven Groves on 16 Jun 11

This coming election will see the use of fully-formed social media campaigns for the first time ever. People will be wary of the sources posting the content though.

<div class="cArrow"> </div><div class="cContentInner">This coming election will see the use of fully-formed social media campaigns for the first time ever. People will be wary of the sources posting the content though.</div>

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Google+ not ready for brands: News from Warc.com - 0 views

www.warc.com/...EmailNews.news

#ROISM Social marketing ROI social media strategy Facebook ROMI

shared by Guy Powell on 08 Jul 11 - No Cached

Guy Powell on 08 Jul 11

Interesting to see how google+ will evolve. If brands can't get involved, I wonder what the effect will be on growth.

<div class="cArrow"> </div><div class="cContentInner">Interesting to see how google+ will evolve. If brands can't get involved, I wonder what the effect will be on growth.</div>

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Why Google Plus Pages (Will) Beat Facebook. And Twitter - 0 views

www.wired.com/...google-plus-pages

social media ROMI business marketing google plus pages

shared by Steven Groves on 09 Nov 11 - No Cached

Steven Groves on 09 Nov 11

A great analysis of why Google Brand Pages will matter over other social properties - short answer; they own Google Search

<div class="cArrow"> </div><div class="cContentInner">A great analysis of why Google Brand Pages will matter over other social properties - short answer; they own Google Search</div>

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MediaPost Publications Pepsi Changes View Of TV Advertising 11/17/2011 - 0 views

www.mediapost.com/...es-view-of-tv-advertising.html

advertising ROI ROISM marketing social media #ROISM facebook strategy media ROMI

shared by Guy Powell on 17 Nov 11 - No Cached

Guy Powell on 17 Nov 11

It's great to see the big brands get the synergies between media right. This not only includes mass media but also social media.

<div class="cArrow"> </div><div class="cContentInner">It's great to see the big brands get the synergies between media right. This not only includes mass media but also social media.</div>

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MediaPost Publications Tweet This: Social Endorsements Beat Social Media Ad Buys 03/10/... - 0 views

www.mediapost.com/publications

facebook social media marketing twitter

shared by Steven Groves on 12 Mar 11 - No Cached

Steven Groves on 12 Mar 11

Dollar for dollar, you are actually going to receive more branding, and more impression impact, using streamed endorsements on Facebook and Twitter, than people seeing an ad on Facbeook, because the engagement rate is so much higher,

<div class="cArrow"> </div><div class="cContentInner">Dollar for dollar, you are actually going to receive more branding, and more impression impact, using streamed endorsements on Facebook and Twitter, than people seeing an ad on Facbeook, because the engagement rate is so much higher,</div>

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Search and Social Together Aid Online Shoppers - eMarketer - 0 views

www.emarketer.com/Article.aspx

shared by Steven Groves on 16 Mar 11 - No Cached

Steven Groves on 16 Mar 11

"when consumers were exposed to both brand-specific search results and social media, search clickthrough rates increased by 94%, indicating the investment in social media can help marketers to better influence consumers "

<div class="cArrow"> </div><div class="cContentInner">"when consumers were exposed to both brand-specific search results and social media, search clickthrough rates increased by 94%, indicating the investment in social media can help marketers to better influence consumers "</div>

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Steven Groves on 16 Mar 11

Substantial support to the investment in social alongside traditional

<div class="cArrow"> </div><div class="cContentInner">Substantial support to the investment in social alongside traditional</div>

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Unilever supports R&D drive with marketing investment | International Marketer's Blog - 0 views

blog.freedmaninternational.com/...7054

social media unilever CPG FMCG marketing

shared by Steven Groves on 17 Mar 11 - No Cached

Steven Groves on 17 Mar 11

"The FMCG giant has already begun to implement an evolved international retail marketing strategy. Its guiding principles now entail rolling out fewer, but more substantial, new items and brand extensions. "

<div class="cArrow"> </div><div class="cContentInner">"The FMCG giant has already begun to implement an evolved international retail marketing strategy. Its guiding principles now entail rolling out fewer, but more substantial, new items and brand extensions. "</div>

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Moms Like Ads With Incentive, Earn Best ROI - 0 views

www.mediapost.com/publications

ROI moms marketing social media #ROISM

shared by Steven Groves on 16 Jun 11 - No Cached

Steven Groves on 16 Jun 11

"food, health, education and travel advertisers and brands have a unique opportunity to connect with moms"

<div class="cArrow"> </div><div class="cContentInner">"food, health, education and travel advertisers and brands have a unique opportunity to connect with moms"</div>

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Steven Groves on 16 Jun 11

If marketers want to reach Mom's, talk about these things

<div class="cArrow"> </div><div class="cContentInner">If marketers want to reach Mom's, talk about these things</div>

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CPG Branding and Marketing Forum Group News | LinkedIn - 0 views

www.linkedin.com/news

CPG branding social ROI ROMI strategy

shared by Guy Powell on 25 Jul 11 - No Cached

Guy Powell on 25 Jul 11

Fascinating application, tying it to likes and using it to understand what consumes want

<div class="cArrow"> </div><div class="cContentInner">Fascinating application, tying it to likes and using it to understand what consumes want</div>

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Google To Debut Enhanced Ads - 0 views

www.mediapost.com/publications

social media marketing consumer google ROMI business

shared by Steven Groves on 03 Oct 11 - No Cached

Steven Groves on 03 Oct 11

"What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified." It really is becoming the Golden Age of marketing - hundreds of ways to touch the consumer dozens of time without brand fatigue

<div class="cArrow"> </div><div class="cContentInner">"What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified." It really is becoming the Golden Age of marketing - hundreds of ways to touch the consumer dozens of time without brand fatigue</div>

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MediaPost Publications Bringing Luxury To China: Tips For Marketing Success 10/03/2011 - 0 views

www.mediapost.com/publications

marketing social media social #ROISM ROI ROMI strategy media luxury china

shared by Guy Powell on 03 Oct 11 - No Cached

Guy Powell on 03 Oct 11

Interesting note on opportunities for luxury brands in and out of China.

<div class="cArrow"> </div><div class="cContentInner">Interesting note on opportunities for luxury brands in and out of China.</div>

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The Demographics of Social Gamers, at Home and On the Go - eMarketer - 0 views

www.emarketer.com/Article.aspx

demographics social statistics gamers

shared by Steven Groves on 06 Oct 11 - No Cached

Steven Groves on 06 Oct 11

Who knew - the majority casual social gemer is female and over 50... how does this correlate with who controls spending in an affluent household? Maybe gamification and positioning of a brand in the game makes sense... hmm

<div class="cArrow"> </div><div class="cContentInner">Who knew - the majority casual social gemer is female and over 50... how does this correlate with who controls spending in an affluent household? Maybe gamification and positioning of a brand in the game makes sense... hmm</div>

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Facebook "likes" prove worth: News from Warc.com - 0 views

www.warc.com/...EmailNews.news

Facebook Social ROI Marketing

shared by Guy Powell on 04 May 11 - No Cached

Guy Powell on 04 May 11

Interesting way to measure your product and brand success, through the number of likes. For a retailer this could provide some interesting hyper local marketing to drive their marketing ROI.

<div class="cArrow"> </div><div class="cContentInner">Interesting way to measure your product and brand success, through the number of likes. For a retailer this could provide some interesting hyper local marketing to drive their marketing ROI.</div>

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Sincere Used Car Dealer - 2 views

I have been looking for highly functional used cars in Adelaide, but I did not really find one until I got tired and almost gave up. Good thing that my sister told me about SA Cars, a one stop Sout...

started by micheal knight on 10 Oct 12 no follow-up yet

Sincere And Dedicated Used Car Dealers - 1 views

started by micheal knight on 17 Sep 12 no follow-up yet

Brands embrace analytics: News from Warc.com - 0 views

www.warc.com/...EmailNews.news

marketing ROMI strategy ROI

shared by Guy Powell on 22 Nov 11 - No Cached

Group items tagged

Can't Buy Me Love: Social Media Needs Creativity, Not Money, To Buzz - 0 views

What the New Twitter Brand Pages Mean to Marketers | Social Media Today - 0 views

Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer - 1 views

Top US Brands Getting Strategic About Social Media - 0 views

Politicians, Brands Find Facebook Key Communicator - 0 views

Google+ not ready for brands: News from Warc.com - 0 views

Why Google Plus Pages (Will) Beat Facebook. And Twitter - 0 views

MediaPost Publications Pepsi Changes View Of TV Advertising 11/17/2011 - 0 views

MediaPost Publications Tweet This: Social Endorsements Beat Social Media Ad Buys 03/10/... - 0 views

Search and Social Together Aid Online Shoppers - eMarketer - 0 views

Unilever supports R&D drive with marketing investment | International Marketer's Blog - 0 views

Moms Like Ads With Incentive, Earn Best ROI - 0 views

CPG Branding and Marketing Forum Group News | LinkedIn - 0 views

Google To Debut Enhanced Ads - 0 views

MediaPost Publications Bringing Luxury To China: Tips For Marketing Success 10/03/2011 - 0 views

The Demographics of Social Gamers, at Home and On the Go - eMarketer - 0 views

Facebook "likes" prove worth: News from Warc.com - 0 views

Sincere Used Car Dealer - 2 views

Sincere And Dedicated Used Car Dealers - 1 views

Brands embrace analytics: News from Warc.com - 0 views

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