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Steven Groves

MediaPost Publications We're Looking In The Wrong Place For Our Attribution Models 06/1... - 0 views

www.mediapost.com/publications

attribution models #ROISM marketing strategy

shared by Steven Groves on 16 Jun 11 - No Cached
  • Steven Groves on 16 Jun 11
     
    "If we want to understand what makes buyers buy, we should ask them. We should base attribution models on decision paths, not arbitrary formulas. "
Steven Groves

First-Click, Last-Click Attribution Model For Social Media - 1 views

www.mediapost.com/...-attribution-model-for-so.html

social media metrics measurement LTA #ROISM business strategy

shared by Steven Groves on 23 Mar 12 - No Cached
  • Steven Groves on 23 Mar 12
     
    Great article on how the push/pull between LTA and other measurement tactics can vary
Steven Groves

Crack the Social Code, a Method To Attribute ROI to each touch - 1 views

www.mediapost.com/publications

ROI social media marketing strategy

shared by Steven Groves on 09 Aug 11 - No Cached
  • Steven Groves on 09 Aug 11
     
    One of the challenges in ROI is the incremental value of each touch in the purchase funnel / process; Agent-based modeling is one of the tactics used to overcome the focus on LTA most marketers are focused on
Guy Powell

MediaPost Publications We're Looking In The Wrong Place For Our Attribution Models 06/1... - 0 views

www.mediapost.com/publications

attribution marketing ROI ROMI #ROISM

shared by Guy Powell on 17 Jun 11 - No Cached
  • Guy Powell on 17 Jun 11
     
    Interesting article starting the discussion on how to make the best marketing attributions
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