The Truth About What Works in Digital Marketing | News - Advertising Age - 3 views
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Guy Powell on 19 Jun 12Interesting article on overall media effectiveness comparing traditional to digital and social
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9 Metrics to Measure Social Media Marketing Success | SmartData Collective - 1 views
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Interesting set of success factors.
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Nice tips.
IT Marketing World » Blog Archive » Who Do You Trust? Industry Analysts Reign... - 0 views
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"The least credible source not surprisingly was vendors themselves, pointing to the need for vendors to: Receive third party validation and leverage content, especially from trusted analysts and pundits Use social media such as blogs that contain advice and peer communities and groups to gain more trust"
Chart: CMO confidence in social media's ability to produce ROI - 0 views
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"social marketing is a promising tactic that will eventually produce ROI"
MediaPost Publications We're Looking In The Wrong Place For Our Attribution Models 06/1... - 0 views
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Interesting article starting the discussion on how to make the best marketing attributions
Crack the Social Code, a Method To Attribute ROI to each touch - 1 views
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One of the challenges in ROI is the incremental value of each touch in the purchase funnel / process; Agent-based modeling is one of the tactics used to overcome the focus on LTA most marketers are focused on
Smartphone usage statistics | 60 Second Marketer | Tips, Tools and Techniques for Marke... - 0 views
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It will be very interesting to see how this evolves over the next few years.
Social Media Marketing Mavens Group News | LinkedIn - 0 views
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Interesting concept. I onder what the difference is between a great facebook landing page, a great website and a great micro-site.
Google To Debut Enhanced Ads - 0 views
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"What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified." It really is becoming the Golden Age of marketing - hundreds of ways to touch the consumer dozens of time without brand fatigue
Inbound Marketing: Social media strategy planning tool - 1 views
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Awesome interactive online planning tool - will be exploring it more deeply
Seeing the Forrester for the Trees - 0 views
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Forrester has just published this report and the people at Personal.com are making it available. This is a growing issue that now is seeing validation - marketers pay heed and ignore at your peril!
Zing Me is twice as huge as Facebook in Vietnam - 0 views
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Facebook is by far the largest in the SNS space globally, but businesses cannot ignore the consumers preference in which ever market they want to pursue. Here's a great commentary on what Facebooks' competition is like in Vietnam
Measure Up 2011 - 0 views
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MeasureUp is getting closer. I hope to see you there. With the addition of social media, this conference will help you in implementing the right marketing strategies across traditional and social media.
Social Media Marketing: Tactics ranked by effectiveness, difficultly and usage - 0 views
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Awesome! As far as tactics, blogger relations rank as most effective, but also most difficult - developing an Influencer program is an example of a matured program for companies
MediaPost Publications What's The Value Of An Email Address Today? 07/18/2011 - 0 views
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Interesting article. What's missing is the cost of an unsubscribe or an email junk mail designation (by the user). These costs though have more to do with the email marketing, then the address, but are nevertheless expensive.
The Dilemma of Social Media Measurement | GreenBook - 0 views
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Great article from Michael Wolfe. He is definitely one of the world's best marketing measurement gurus. Worth a look on how he is measuring the impact of social media.
Marketers Use Growing Number of Tools to Spur Website Engagement - 0 views
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Knowing what kind of tactic leads to results - great study by the people at eMarketer
What the New Twitter Brand Pages Mean to Marketers | Social Media Today - 0 views
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Three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a "featured Tweet" and (3) the ability to separate out a brand's @replies and @mentions.
Why digital intent matters | Taylor Davidson - 0 views
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social data is having a disruptive impact on the advertising and marketing technology industries.
How Young, Urban Consumers Respond to Digital Marketing in China - 0 views
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Participation rates in Chinese social are huge - if you're in the right social network for your age demographic
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