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Steven Groves

Turning Consumers into Customers - 0 views

blogs.hbr.org/...ng_consumers_into_custome.html

business strategy consumers customers Doc Searles Harvard Business Review

shared by Steven Groves on 12 Apr 12 - No Cached
  • Steven Groves on 12 Apr 12
     
    How do you feel about being a product? or being sold to advertisers?  Doc Searls talks about how the transition will occur as consumers become customers in the VRM age
Steven Groves

Seeing the Forrester for the Trees - 0 views

blog.personal.com/...ng-the-forrester-for-the-trees

business marketing personal VRM consumer

shared by Steven Groves on 06 Oct 11 - No Cached
  • Steven Groves on 06 Oct 11
     
    Forrester has just published this report and the people at Personal.com are making it available. This is a growing issue that now is seeing validation - marketers pay heed and ignore at your peril!
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