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Steven Groves

The Dumbest Idea In The World: Maximizing Shareholder Value - 0 views

www.forbes.com/...-the-dumbest-idea-in-the-world

strategy marketing business shareholder forbes

shared by Steven Groves on 27 Dec 11 - No Cached
  • Steven Groves on 27 Dec 11
     
    A bit lengthy, but a great idea that I believe will see manifestations for marketers in the coming years. If we humanized execs, focused on customers and put 'maximizing shareholder value' in proper priority - what would happen? Things like Apple and Zappos woul d happen
Steven Groves

Capturing The Value Of Social Media Using Google Analytics - Analytics Blog - 1 views

analytics.blogspot.mx/...lue-of-social-media-using.html

google analytics worldwide marketing social media business #ROISM strategy

shared by Steven Groves on 02 May 12 - No Cached
  • Steven Groves on 02 May 12
     
    Google now provides a deeper understanding of how social impacts conversion.  
Guy Powell

Measuring Social Engagement: 3 Ways To Identify High Value Content - 3 views

marketingland.com/ntify-high-value-content-12352

measuring social engagement

shared by Guy Powell on 22 May 12 - No Cached
  • Guy Powell on 22 May 12
     
    Interesting overview of determining successful content in social
Guy Powell

12 social signals from Twitter that could influence search rankings | Econsultancy - 0 views

econsultancy.com/...ould-influence-search-rankings

marketing #ROISM social media ROMI ROI

shared by Guy Powell on 18 May 12 - No Cached
  • Guy Powell on 18 May 12
     
    Interesting way to look at tweet value as it relates to search.
Guy Powell

Loyalty: Six Social Media "Personas" Call For Segmented Marketing - MarketingVOX - 0 views

www.marketingvox.com/for-segmented-marketing-051127

social social media personas marketing #ROISM facebook ROMI ROI

shared by Guy Powell on 01 Jun 12 - No Cached
  • Guy Powell on 01 Jun 12
     
    Very interesting segmentation.  What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both
Guy Powell

MediaPost Publications Establish Your Social Media Risk Quotient 05/10/2011 - 0 views

www.mediapost.com/publications

Social media ROI strategy crisis management

shared by Guy Powell on 10 May 11 - No Cached
  • Guy Powell on 10 May 11
     
    I just commented on this.  It would be great to hear if anyone has some experience in estimating the crisis management costs in the preparation and expected value of crisis management in social media.
Steven Groves

Crack the Social Code, a Method To Attribute ROI to each touch - 1 views

www.mediapost.com/publications

ROI social media marketing strategy

shared by Steven Groves on 09 Aug 11 - No Cached
  • Steven Groves on 09 Aug 11
     
    One of the challenges in ROI is the incremental value of each touch in the purchase funnel / process; Agent-based modeling is one of the tactics used to overcome the focus on LTA most marketers are focused on
Steven Groves

Age, Gender Affect Whether Consumers Will 'Like' an Ad - 1 views

www.emarketer.com/Article.aspx

social media Facebook Likes

shared by Steven Groves on 09 Sep 11 - No Cached
  • Steven Groves on 09 Sep 11
     
    It pays to know your audience and to map the engagement path. If your target audience is older, a 'Like' may be a lower value engagement metric than you thought.
Guy Powell

Home | Corporate Social Media B2B Summit | Useful Social Media - 0 views

usefulsocialmedia.com/b2b

social social media media summit #ROISM

shared by Guy Powell on 15 Jul 11 - No Cached
  • Guy Powell on 15 Jul 11
     
    Interesting conference for B2B marketers.  Separating them from consumer can provide some real value specific to their needs.
Guy Powell

MediaPost Publications What's The Value Of An Email Address Today? 07/18/2011 - 0 views

www.mediapost.com/publications

email marketing ROI #ROMI value

shared by Guy Powell on 18 Jul 11 - No Cached
  • Guy Powell on 18 Jul 11
     
    Interesting article.  What's missing is the cost of an unsubscribe or an email junk mail designation (by the user).  These costs though have more to do with the email marketing, then the address, but are nevertheless expensive.
Steven Groves

MediaPost Publications The Real Value of Facebook Ads -- Exploring the "Likeberg" 03/18... - 0 views

www.mediapost.com/publications

social media facebook advertising

shared by Steven Groves on 18 Mar 11 - No Cached
  • Steven Groves on 18 Mar 11
     
    "Facebook ads can't and shouldn't be characterized as upper or lower-funnel"
  • Steven Groves on 18 Mar 11
     
    Interesting article on where FB belongs in purchase funnel activity
Guy Powell

YouTube Sees 3 Billion Views per Day - 1 views

www.readwriteweb.com/...es_3_billion_views_per_day.php

#ROISM

shared by Guy Powell on 25 May 11 - No Cached
  • Steven Groves on 25 May 11
     
    "Today, users upload more than 48 hours - yes, 2 days worth! - of videos every minute. " Just huge... what value to marketers though?
  • Guy Powell on 27 May 11
     
    Wow, just amazing and this doesn't include all the videos that are downloaded and viewed offline.
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