Google Offers TV-Like Viewable Impressions, Ratings Technology - MarketingVOX - 0 views
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Guy Powell on 18 Apr 12Interesting way to count an impression. 50% viewable for 1 second or more.
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New Google Social Reports: 3 Missteps to Avoid - 0 views
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This is an interesting read on Google Analytics new Social Reports
MediaPost Publications Social Media Responsibility Shifts In Marketing Organizations 03... - 0 views
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Interesting SM trend. If SM is in marketing operations, then it should be easier to track ROI
Marketers Use Growing Number of Tools to Spur Website Engagement - 0 views
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Knowing what kind of tactic leads to results - great study by the people at eMarketer
12 social signals from Twitter that could influence search rankings | Econsultancy - 0 views
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Interesting way to look at tweet value as it relates to search.
MediaPost Publications The Case For CPEM: Cost Per Effective Impressions 05/23/2012 - 0 views
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Proof that we're getting smarter as it relates to Internet advertising.
Loyalty: Six Social Media "Personas" Call For Segmented Marketing - MarketingVOX - 0 views
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Very interesting segmentation. What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both
Why Google Plus Pages (Will) Beat Facebook. And Twitter - 0 views
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A great analysis of why Google Brand Pages will matter over other social properties - short answer; they own Google Search
B2B Marketers Have Much To Learn About Social - 0 views
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Pretty impressive that it's 70% that are! "30% are not tracking the impact of such campaigns on lead generation and sales"
MediaPost Publications The Social Media Spiral Of Unengagement 11/15/2011 - 0 views
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Very interesting article to drive conversation about unengagement
MediaPost Publications Pepsi Changes View Of TV Advertising 11/17/2011 - 0 views
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It's great to see the big brands get the synergies between media right. This not only includes mass media but also social media.
MediaPost Publications Enabling the Measurement of Mobile 11/18/2011 - 0 views
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Interesting metrics for mobile.
MediaPost Publications Social Metrics Juiced By New Retail Index 11/22/2011 - 0 views
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More metrics. Sounds like an interesting index.
MediaPost Publications Facebook Ads Do So Work, Says Facebook 06/12/2012 - 0 views
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Facebook Ads Do So Work, Says Facebook
The Truth About What Works in Digital Marketing | News - Advertising Age - 3 views
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Interesting article on overall media effectiveness comparing traditional to digital and social
Jumptap: In Mobile, Size May Not Matter | Jumptap - 0 views
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Interesting stats - probably with some bias - but still has some interesting perspectives on mobile.
Strategy - Eight Key Lessons on Running a Top-Notch A/B Testing Program : MarketingProf... - 0 views
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These are great lessons on A/B testing. They definitely apply to social media to drive ROI.
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Yeah, nice driving lessons.
5 Ways to be a Twitter Search Expert - 1 views
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Interesting nuances as it relates to twitter.
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Good info,
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Thanks for sharing this useful information.
9 Metrics to Measure Social Media Marketing Success | SmartData Collective - 1 views
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Interesting set of success factors.
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Nice tips.