The State and Future of the Social Media Management System Space « Web Strate... - 0 views
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Steven Groves on 17 Mar 11Jeremiah Owyang is a real thought leader in this space - I encourage you all to follow his posts
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Search and Social Together Aid Online Shoppers - eMarketer - 0 views
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"when consumers were exposed to both brand-specific search results and social media, search clickthrough rates increased by 94%, indicating the investment in social media can help marketers to better influence consumers "
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Substantial support to the investment in social alongside traditional
Market Research | Monitoring Packages | Bristol | Social Media Mentor - 0 views
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More ROI of Social Media papers. Bristol has some good stuff
Moms Like Ads With Incentive, Earn Best ROI - 0 views
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"food, health, education and travel advertisers and brands have a unique opportunity to connect with moms"
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If marketers want to reach Mom's, talk about these things
Online Marketing Without Advertising - 0 views
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79% of ppl ignore online ads, FB ads carry a .05% CTR visitors / readers come for editorial content, not the ads; CTR for editorial content is 96x better than ad content
MediaPost Publications Bringing Luxury To China: Tips For Marketing Success 10/03/2011 - 0 views
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Interesting note on opportunities for luxury brands in and out of China.
ROI of Social Media - 1 views
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How to measure and manage the return on social marketing investment
Social Media Marketing in Mobile-Oriented Countries - 1 views
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One of the places I enjoy working best is with friends in Indonesia - interesting data
Home | Corporate Social Media B2B Summit | Useful Social Media - 0 views
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Interesting conference for B2B marketers. Separating them from consumer can provide some real value specific to their needs.
iPad boosts Apple profits: News from Warc.com - 0 views
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Just amazing. This will have a profound effect on marketing and especially social media
Google Offers TV-Like Viewable Impressions, Ratings Technology - MarketingVOX - 0 views
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Interesting way to count an impression. 50% viewable for 1 second or more.
Capturing The Value Of Social Media Using Google Analytics - Analytics Blog - 1 views
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Google now provides a deeper understanding of how social impacts conversion.
New Google Social Reports: 3 Missteps to Avoid - 0 views
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This is an interesting read on Google Analytics new Social Reports
12 social signals from Twitter that could influence search rankings | Econsultancy - 0 views
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Interesting way to look at tweet value as it relates to search.
MediaPost Publications The Case For CPEM: Cost Per Effective Impressions 05/23/2012 - 0 views
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Proof that we're getting smarter as it relates to Internet advertising.
MediaPost Publications Radio Shack Campaign Finds Proximity Matters, But Not The Way Yo... - 0 views
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Interesting counter-intuitive results and mobile success.
Eight Ways To Go Viral - 0 views
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Great examination of tactics that CAN drive 'virality' - the balance of the equation is having something that is virial worthy I suppose
Customer Relationships - Seven Tips for Forging an Appropriate Online Apology : Marketi... - 0 views
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All a part of a Crisis Response Policy in Social - what's yours look like? 1. Typo? Start typing 2. There's no easy way out... so grovel 3. Stop the buck here 4. Don't leave anyone out 5. Have the top dog sign it 6. Compensate 7. Encourage communication
Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer - 1 views
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"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"
The State of the Blogosphere 2011 - Brian Solis - 1 views
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Brian looks at stats around blogging and says that 'blogs are underrated and underestimated'
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