Reno Social Media Think Tank

in fact, it's not uncommon for CEO's to do their own company's PPC campaigns.

The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics.

Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon

Well, one of the less-understood and -appreciated facts about online targeting in general, and behavioral in particular, is that behind site user activity data there’s a rich array of consumer data in third-party research which can be overlaid with your own data on user online behavior [to] yield whole new levels of understanding. One treasure trove for us is NielsenNetRatings. What Nielsen has done is study how people in different demographic ‘life stages,’ as they call them, actually have very unique group patterns of online behavior based on where they are in their lives.

vertical search data.

un that data against the Nielsen profiles and grouped them into separate categories.

When it comes to social media, the mentality of short lived campaigns should go away.

this campaign let go to gain more.

The campaign moved the active community from Facebook closer to the branded Microsite, closer to the corporate website, migrating users in an opt-in manner that lead to hundreds of comments was clever.

Well the truth of the matter is, they are going to leave negative comments about your company elsewhere on the web, there’s no way you’ll ever be able to stop this.

Being on home court gives you the ability to quickly find out issues, so why wait for them to bubble up elsewhere on the web, consider this a ‘free alerting system’ –embrace!

these are individuals that want you to improve your product, so embrace them,

no one has unlocked social media in a way that demonstrates return on marketing objectives, such as reasonable expected range of outcome at for set amount of resource allocation

I think social media should be a core component of your marketing mix

What is more common is allocating far less budget to social media and looking at it more like buying a lottery ticket

it'd be: People are getting sick of registering and re-declaring their friends on every site., but also: Developing "Social Applications" is too much work.

Facebook's answer seems to be that the world should just all be Facebook apps.

Josh Stylman, managing partner of Reprise Media, said marketers should go even further: They should not only buy paid ads but also issue press releases, which would show up in a news search; write blog posts, which would show up in a blog search; and buy contextual advertising so that marketers can address news reports and blog posts talking about the scare.

social media being used to make real differences in people’s lives, beyond branding and business

What’s really interesting is that many non-profits’ use of social media is than sophisticated than many Fortune 1000 companies, who often, have the same goals.

A social media release is a Web 2.0 format for the traditional press release (see creative samples)

“The social media release is a way to turn the press release into a blog post with all the functionality that you would expect from a blog post.”

“a way to Webify the content of the release,”

A: First off, thank you for the praise of my physical superiority. I am the Nietzschean ubermensch personified, so your praise is well justified. As to submitting pics for inclusion in the book, if you are the photographer who took the pic, email me a hi-res copy of the pic and if it works, I will email you back a release form.

Let content creators sell ads.

$90 million this year; other estimates have it as high as $200 million. Even at the high end, that would be just a touch more than 1% of Google's total revenue

YouTube targets advertising by channel or vertical, such as comedy or music, rather than around specific videos.