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This is the third in our series of six app-related articles. See also: • It’s all about the design. Essential tips from user experience gurus • Mobile applications: native v Web apps – what are the pros and cons? • What is a mobile Web app? Here’s expert opinion from the W3C • The open market approach: Q&A with GetJar, the No1 independent app store • How museums bring collections to life with augmented reality

will an iPhone app deliver return on investment (ROI)

ll you can do are some crude calculations based on the three numbers that Apple releases

grew the business 60%

$420 million in revenue

an annualized $4 million to $6 million, depending on the chan

pre-roll coming in on the high end of the industry average—about a $20 CPM

Targeted marketing

newspaper pay wall subscriber is worth only a quarter to a third of a print buyer

newspapers will still face a basic problem of scale

Pay walls will not be able to compensate for lower revenue per reade

product is primarily a navigation device.

esearch consistently shows that audiences don't actually want this kind of clutter on their TV screen.

people are actually resistant to convergence on this scale

Harbinger is not planning to provide services to consumers, but instead wants to strike wholesale deals with established mobile operators and potential new entrants in the telecoms industry

t started reporting falling revenue and profit last year

inability to capitalise on the growing consumer appetite to

How will device vendors differentiate themselves? What is User Experience? What are the most suitable Open Source licensing models for mobile handset software? How to succeed in an Open Source world How to make money with Open Source The challenges and risks of Open Source What are the major trends in mobile handset OS? Which OS platforms will be the most popular in 2009 and in 2013? What strategies are being adopted by the leading handset vendors? What does this mean? What is the future for proprietary OS? What mobile OS strategies are operators adopting?

n 2008, there were almost 162 million Smartphones sold, surpassing notebook sales for the first time. Just over 49% of Smartphones sold in 2008 were based on Symbian OS, a significant drop from a near 65% share it enjoyed one year earlier. While this is in large part due to the relatively poor performance of Nokias Smartphone range, it is also an indication of the popularity enjoyed by competing platforms including Linux, BlackBerry OS, Microsoft Windows Mobile, OS X iPhone and new entrant Android.

Openness is a key criterion, says Informa, while all in the mobile telecoms space now see the revenue potential of applications and services.

January 18, 2011

US social gamers to grow to 68.7 million in 2012

53 million in 2010

tal worldwide mobile broadband connections will grow at a CAGR of 28 per cent, reaching three billion in 2015 from 899 million in 2010

g-screen mobile broadband connections (laptops, netbooks and tablets) will grow at a CAGR of 28 per cent from 2010 to 2015

Fixed broadband will account for just 62% of the 1.16 billion broadband connections available worldwide by the end of 2015.

Central and Latin America will have the highest CAGR

Asia–Pacific