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Alex Street

The True Cost of Developing Your Mobile App | AppsMarketing Blog - 0 views

  • etter to focus on the value of the service and the benefit to your business than to focus purely on the cos
  • good idea of the value that you should expect from an App Developmen
  • difficult to provide a price without knowing the specific details of the ap
  • ...30 more annotations...
  • first factor in determining the cost of having an app developed
  • Data Driven App
  • Games
  • Device App
  • makes use of the hardware to provide its core functionality
  • Bespoke Functionality App
  • may include ‘data-driven‘ features
  • production of an app is not just about the functionality
  • functionality expected by the user, or an app that is not presented well,
  • Design and the functionality
  • Scale of the project
  • more graphic design work
  • number of device types
  • device types
  • different requirements between the individual devices, i.e. the iPhone 3gs and the iPhone 4
  • production of the separate graphics for each device will increase the costs.
  • Design costs, you should expect to pay between €350 for a small simple app, through to €3500+ for a very large, complex and Graphic centric app
  • additional device type, you should expect the costs to increase by 25%-50% for each additional device type
  • Development Costs
  • any factors will determine the Development Costs
  • Simple App – €1500 to €5000 Data Driven App – €5000 to €35000 Games – €7500 to €175000 Device App – €1500 to €175000 Bespoke Functionality App – €5000 to €175000
  • costs associated with the production of your app will be covered within the Design & Development costs
  • creating the app store account ($99 for Apple apps, $25 for Android apps),
  • scale of the project will have an impact on the costs
  • ome app developers will take the graphics and source code that they have developed for your app and resell it to another business, potentially to one of your competitor
  • guarantee of exclusivity for your app
  • Some app developers will keep all of the design and source code t
  • app developer is suggesting that you have to pay extra for the graphics and source code, walk away.
  • better app development businesses will automatically include the graphics and source code in the price you pay
  • focus on the value of the service and the benefit to your business,
David Astle

iPhone App Sales, Exposed - 0 views

  • , let’s take a look at specific applications. I encourage examining the apps themselves to understand what exactly went into them. The production values, complexity, niche, and pricing determine why they produced either excellent or p
  • he average total number of units sold was 101,024 copies within an average period of 261 days. The average number of units sold per day was 387. The average price was $5.49, although the data skews due to the $49.99 outlier. In most cases, the price point was $0.99. The average number of updates released was 3.89, with the average total development cost amounting to $6,453. Several developers omitted development costs and most did not include their personal time in these figures. It is safe to assume the cost would be at least five or ten times more when using a contracted team. But on average here, iPhone developers are seeing a return of more than 15 times their initial, albeit small, development costs.
  • However, when the top 10% of the most successful apps are removed from the data set, the numbers skew much lower, giving a far better impression of what the iPhone industry looks like for most developers. In this scenario, the average sales were 11,625 total units, averaging 44 copies/day. Approximately 23% of apps sold less than 1000 units from launch (ranging from 12 to 370 days in the App Store). Further, 56% of apps sold less than or equal to 10,000 units, while 90% sold less than 100,000 units, with the remaining 10% achieving sales of 127,000 – 3,000,000 units.
David Astle

The Cost to Develop an iPhone App - 420 Creative - Portland, Oregon - 0 views

  •  
    The Cost to Develop an iPhone App
David Astle

Social Games: What is the core team needed to develop a social game? - Quora - 0 views

  • You're aiming for 0.5M MAU, lets assume a good ARPU of $0.40 given monthly revenues of $200,000.
  • f your game has a good viral ratio of 0.5, that is, each person invites 0.5 other people, then we can model the equation as 1 / (1 - 0.5) = 2. So for every person we buy, we get 2 kicked out (2 for the price of 1). So, to hit 0.5M MAUs we need to buy approx. 0.5M / 2 = 250,000 users. 
  • Our cost to acquire a customer (CAC) is probably going to be around $0.50, so the cost to acquire those 250,000 users is $125,000. 
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  • Taking into account the cost of hosting, and the cost of processing the payments then we can safely round up the monthly "cost of sales" to $140,000 on monthly revenue of $200,000.
David Astle

Videonet - News and Analysis - Pay TV operators need cloud Apps development - 0 views

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    Pay TV operators need cloud Apps development
Alex Street

New App Store law 'is killing dev revenues' | Game Development | News by Develop - 0 views

  •  
    App laws
Alex Street

Smartphone Penetration Doubles in the UK During the Past Two Years | iPhone App Develop... - 0 views

  • K smartphone users have downloaded over 860 million apps in 201
  • revenue reached from paid apps in the UK stood at £280 million for 2010
  • UK currently holds 8 percent
Alex Street

The Cost of Building an iPad App | PadGadget - 0 views

  • nice but simple app, the design work will likely take a designer about a week, which will cost you about $6,000. The server side will likely require a developer about 2 weeks of work, or about $12,000. Similarly, the app could be written in about 2 weeks as well, another $12,000. Add $5,000 for project management, hosting fees for a year, debugging, unforeseen delays, and your total budget is around $35,000
  • nice high end app, like a high-end game, numbers are usually much higher. Design will likely cost you $30,000 alone. Development will be in the $150,000+ range. Hosting fees and extras will cost another $30,000. At the end of the day, your app will likely cost you at least $200,000
  • Infrastructure: Unless your app does not require any interaction with external servers
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  • Design: Unless you have the proper skills to do the design yourself
  • Coding: Similarly, writing the app’s code will usually take several weeks to several months of work.
  • Testing:
  • Validation: When
Alex Street

Home :: Zeebox at Pinewood - 0 views

  • established an open platform, “Showtime”, that will allow developers to plug into the Zeebox world.
  • second screen applications would have to be cross platform and not just tied to one telco or broadcaster
  • HTML5 apps that can be added into the Zeebox platform
  • ...3 more annotations...
  • book a timeslot to watch a future TV event together.
  • Open Box, Showtime” as a platform to allow brands to be developed for Zeebox by programme makers
  • 50% click on the Zeetags.
Sasha Roupell

Connecting a TETRA network to public LTE - Tetra Today - 0 views

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    EU project to develop interoperability between LTE and TETRA networks
Alex Street

FT.com / Media - Television goes smart in dramatic makeover - 0 views

  • Apple TV device is expected to be launched in September
  • smart TV
  • Web TV has failed to catch on in the pas
  • ...25 more annotations...
  • ability to stream in HD quality has transformed the offering
  • “dumb” monitors
  • Retailers are looking to increase their margins
  • Media companies, too, are spreading their bets,
  • Netflix,
  • Technology companies aim to serve all sides
  • network equipment makers
  • fighting among themselves over standards.
  • Walmart bought the Vudu digital media servic
  • Sonic Solutions acquired DivX
  • Pace, the world’s biggest set-top box maker, is buying 2Wire to serve telcos
  • Google’s developer conference
  • Google, Intel, Sony, Logitech, Adobe, Dish Networks and Best Buy appeared on stage together to launch Google TV
  • experimentation.
  • competing services on the same device
  • etflix and Vudu streaming movies and Yahoo Widgets
  • , Google TV represents Google and Intel trying to simplify and spur mass adoption with their own content combinations, operating system and interface,
  • Google TV as a unifying solution
  • app developers to target a Google TV platform and end up on multiple devices
  • Google TV concept allows viewers to find the content they want through search, with results that mix regular broadcast programming with web content, recorded TV and personal media such as photos and music
  • Google’s Chrome browser is the interface to the web and there is a big-screen version of YouTube
  • “Google TV is not designed for local TV needs
  • “Different markets around the world have different requirements,
  • problem with innovation in the TV industry is the go-to-market strategy,
  • TV industry has a subsidised model that gives everyone a set-top box for free. So no one wants to buy a box. Ask TiVo… ask us… ask Google in a few month
Alex Street

Facebook to Take 30% Cut of Developers' Facebook Credits Revenues - 0 views

  • t will take 30% of the revenues earned for go
  • acebook says it’s taking the 30% cut so it can invest “heavily in the ecosystem
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