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Alex Street

All3Media launches YouTube channels | News | Broadcast - 0 views

www.broadcastnow.co.uk/...5041998.article

youtube all3media directtoconsumer

shared by Alex Street on 25 May 12 - No Cached
  • All3Media has launched style channel How To Look Good, wine guide The Wine Guy
  • keen to cross-promote the new channels to its 300,000 subscriber
  • don’t expect the original channels to generate profit until at least 2014
  • ...1 more annotation...
  • producing YouTube channels, rather than uploading clips from existing shows, allowed greater interactivity with presenters
  • Alex Street on 25 May 12
     
    portfolio of original content channels on YouTube.
Nick Verkroost

Google wins YouTube case in Spain | Technology | guardian.co.uk - 0 views

www.guardian.co.uk/...google-wins-youtube-case-spain

Google YouTube net neutrality copyright piracy Guardian internet content Viacom

shared by Nick Verkroost on 26 Sep 10 - No Cached
  • Google wins YouTube case in Spain
  • Google has won a landmark ruling against Spanish broadcaster Telecinco
  • Telecinco had claimed YouTube was damaging its business by airing TV shows before they had been broadcast in Spain,
  • ...3 more annotations...
  • Spanish court said it was the responsibility of the copyright owner to identify and tell Google when material that infringes intellectual property is on YouTube
  • In June this year Google won a similar case against US media conglomerate Viacom,
  • Google could not be held liable for having a "general awareness" that copyrighted videos might be posted to the site.
Alex Street

YouTube's top channels rival cable audiences - 1 views

ipcarrier.blogspot.co.uk/...-top-channels-rival-cable.html

youtube

shared by Alex Street on 19 Jun 12 - No Cached
  • top five channels on YouTube get the same number of average daily viewers as the top five U.S. cable channels
  • 180 million U.S. Internet users watched online video content i
  • average of 18 hours per viewer
  • ...3 more annotations...
  • Separately, comScore says 180 million U.S. I
  • top five channels on YouTube get the same number of average daily viewers as the top five U.S. cable channels
  • top five channels on YouTube get the same number of average daily viewers as the top five U.S. cable channels,
David Astle

YouTube and Channel 4 confirm three year landmark content deal - Telegraph - 0 views

www.telegraph.co.uk/...ear-landmark-content-deal.html

Youtube content Channel4 VOD

shared by David Astle on 20 Apr 11 - No Cached
  • David Astle on 20 Apr 11
     
    YouTube and Channel 4 confirm three year landmark content deal
David Astle

YouTube Debuts New Movies Section With 400 Free, Full-Length Films (Updated) - 0 views

techcrunch.com/...youtube-movies

Youtube content VOD

shared by David Astle on 20 Apr 11 - Cached
  • David Astle on 20 Apr 11
     
    YouTube Debuts New Movies Section With 400 Free, Full-Length Films (Updated)
Alex Street

comScore Charts YouTube's Volcanic Eruption as 2nd Leading Video Ad Property - Search E... - 1 views

searchenginewatch.com/...-2nd-Leading-Video-Ad-Property

USTV advertising adminutes youtube

shared by Alex Street on 20 Jun 12 - No Cached
  • average viewer watched 424.6 minutes online video content on Google
  • 146.1 million unique viewers
  • 1.2 billion video ads during the month.
  • ...1 more annotation...
  • Google Sites delivered video ads for 129 minutes.
  • Alex Street on 20 Jun 12
     
    youtube minutage and uniques
Alex Street

Youtube To Introuduce New Channel Sponsorship Ad Model - 0 views

www.simplyzesty.com/...w-channel-sponsorship-ad-model

cpm advertising onlinevideo youtube

shared by Alex Street on 20 Jun 12 - No Cached
  • pre-roll would also be higher than the industry average, amounting to roughly $20 CPM
  • Targeted marketing
Alex Street

How much more CPM does interactive video ads command vs typical pre-/mid-roll video ads... - 0 views

www.quora.com/-video-ads-on-Hulu-or-You-Tube

youtube advertising cpm USTV hulu

shared by Alex Street on 19 Jun 12 - No Cached
  • CPM rates for ads on Hulu and YouTube are, on average, $45 and $10,
  • or Tremor Video, th
  • CPM rates on Hulu far surpass rates on Youtube
Alex Street

YouTube Takes New Video Sales Model to Market | Adweek - 0 views

www.adweek.com/...ideo-sales-model-market-139326

youtube cpm advertising

shared by Alex Street on 19 Jun 12 - No Cached
  • an annualized $4 million to $6 million, depending on the chan
  • pre-roll coming in on the high end of the industry average—about a $20 CPM
  • Targeted marketing
  • ...3 more annotations...
  • shared-revenue model.
  • ls—selling sponsorshi
  • value for the sponsorships
Alex Street

YouTube Rolls Out Channel Sponsorship Ad Model - 0 views

thenextweb.com/...ging-up-to-62m-for-exclusivity

youtube cpm advertising

shared by Alex Street on 19 Jun 12 - No Cached
  • 30% of YouTube’s viewers actually do watc
  • pre-roll rate comes in higher than the industry average, at $20 CPM.
Alex Street

FT.com / Media - Google plans pay-per-view films - 0 views

www.ft.com/...96-11df-81aa-00144feabdc0.html

google VOD apple itunes PPV web-TV youtube onlinevideo streaming

shared by Alex Street on 05 Sep 10 - Cached
  • global pay-per-view video service
  • international appeal of a streaming
  • on-demand movie service pegged to the world’s most popular search engine and YouTube
  • ...3 more annotations...
  • hell of a lot of eyeballs
  • is planning a $2bn initial public offering
  • YouTube said it had been beta-testing a film rental service since
Alex Street

What are average CPM rates for online sports ads in 2010? | Sports Marketing 2.0 | Pat ... - 0 views

www.coylemedia.com/...-for-online-sports-ads-in-2010

youtube cpm advertising USTV

shared by Alex Street on 19 Jun 12 - No Cached
  • Run-of-network pre-roll inventory is generating $10 to $15 CPMs.
  • YOUTUBE IS HELPING DRIVE THE OVERALL VIDEO CATEGO
Alex Street

FT.com / Management - Apple takes a second bite at TV - 0 views

www.ft.com/...3c-11df-8fbe-00144feabdc0.html

apple AppleTV

shared by Alex Street on 13 Oct 10 - No Cached
  • y 8Gb of storage, c
  • 160Gb in the previous version
  • streaming media player
  • ...13 more annotations...
  • jostles with games consoles, laptops that can wirelessly transmit what is on their screen to the TV, and similar media players f
  • $99 price tag marks a recognition of the stiff competition
  • istances it from the Mac Mini, a small-box computer that some Apple fans saw as a better value
  • enabled home-sharing in iTunes on my PC to share its content with Apple TV.
  • Netflix streaming film service, YouTube, Flickr
  • Being able to access a computer on a home network means anything stored in iTunes can be played or watched on the big screen
  • Many set-top boxes and Blu-ray players in the US offer Netflix
  • losest competitor to Apple TV in functionality is Roku’s box.
  • Roku may lack YouTube but it has more than 85 “channels” of internet content, including Netflix, Amazon’s video-on-demand service, Pandora internet radio, the MOG music streaming service,
  • Apple TV’s narrower content is its biggest weakness.
  • s synergies with other Apple devices –
  • Remote app allows control with touch gestures on an iPhone, iPad or iPod Touch.
  • ame kind of apps as an iPhone or iPad in the future
Alex Street

BBC - BBC Internet Blog: Introducing the all new BBC iPlayer (This time it's personal) - 0 views

www.bbc.co.uk/...ducing_the_all_new_bbc_ip.html

iplayer bbc iplayer3.0 web-TV webimmersion usage usagedata anthonyrose

shared by Alex Street on 18 Nov 10 - Cached
  • simpler to use, personalised and social.
  • iPlayer V2,
  • main problems we had to solve were largely technical things like:
  • ...64 more annotations...
  • Twitterverse is becoming the tastemaker.
  • available i
  • ideo quality
  • reliability of video delivery
  • dealing with massive peak loads
  • iPlayer V2 hosting platform was also designed to scale across multiple platforms
  • Actual Availability,
  • scaling to 1.5 million users,
  • 15 million page views delivering over 1.1 billion(!) minutes of video each month
  • Two years ago when we launched iPlayer our goals and challenges were largely technical - scalability, reliability, video encoding
  • next set of challenges was not so much technical as social
  • "As people begin moving from television to the web, what happens to the role of the linear TV scheduler as the tastemaker
  • platform capable
  • the scheduler is the leading tastemaker.
  • iPlayer does a fine job of satisfying the time-shifted desires
  • BBC schedulers create the desire to watch a programme; iPlayer lets you see it at a time that's convenient to you
  • what if you no longer watched linear TV? Who becomes the tastemaker then?
  • largely theoretical problem
  • iPlayer home page that feels almost more like an application than a traditional web site
  • in the world of YouTube where there is no master scheduler who can shape demand.
  • clear evidence that linear TV created the demand while iPlayer satisfied it.
  • wanted it to become a driver of demand, s
  • The question then is, in a world which cannot be driven by schedulers
  • if schedulers are going to be augmented by your friends as drivers of consumption in the future, the challenge for the team was to integrate friends and social into the iPlayer
  • delights both early adopters and the mainstream audience.
  • folded your personal experience into the fabric of the main site
  • o integrate with Facebook and other social networks
  • make the recommendations and social graph visible within iPlayer,
  • addition of course to any external activity.
  • solution we came up with was to create a BBC login - known as BBC iD
  • can then connect with Facebook, Twitter
  • expandable Favourites zone
  • designed Favourites to be like your mail Inbox, showing the total number of items, how many are newly arrived,
  • rely on Favourites to give me a constant stream of things to watch
  • ll your favourites and other settings can roam across all the devices on which you use iPlayer.
  • So now if I'm bored sitting in a train on the way home, I can look for new programmes to watch, add them to my Favourites,
  • Personalised iPlayer home page
  • default view that everyone sees to something that's, well, just for you.
  • iPlayer traffic is doubling each year, it still only accounts for 2-3% of linear TV viewing.
  • Featured and Most Popular
  • For You and Friends:
  • iPlayer homepage into the tastemaker of your choice
  • connect iPlayer to your Facebook and/or Twitter social graph
  • Player home page to meet the needs of a mainstream audience looking for editorialised
  • My Categories
  • he iPlayer server will keep a lookout for any new content in your selected categories
  • big increase in live TV viewing in iPlayer - and with the upcoming World Cup being a huge driver of live online viewing
  • new Live Viewing page
  • fuel for the Friends drawer on the iPlayer home page
  • something that for some will be the killer feature of the new site
  • sync your iPlayer with theirs
  • Shout button - a
  • shouts only go to your Messenger friends who are in iPlayer right now
  • Watch with Friends is being added to the site in the next few weeks - stay tuned!
  • adaptive bitrate system
  • ch automatically adjusts
  • Adobe's upcoming Flash 10.1 release with H.264 hardware acceleratio
  • New iPlayer Desktop
  • Series Downloads and live radio & TV.
  • favourite programmes already downloaded to your computer ready to view when you're offline
  • Player Desktop will now automatically download every future episode for you
  • new feature in iPlayer Desktop for live TV
  • BBC's 17 network and national radio stations..
  • I am moving on to become CTO of Project Canvas, and this is the last major piece of work
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