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Alex Street

The True Cost of Developing Your Mobile App | AppsMarketing Blog - 0 views

  • etter to focus on the value of the service and the benefit to your business than to focus purely on the cos
  • good idea of the value that you should expect from an App Developmen
  • difficult to provide a price without knowing the specific details of the ap
  • ...30 more annotations...
  • first factor in determining the cost of having an app developed
  • Data Driven App
  • Games
  • Device App
  • makes use of the hardware to provide its core functionality
  • Bespoke Functionality App
  • may include ‘data-driven‘ features
  • production of an app is not just about the functionality
  • functionality expected by the user, or an app that is not presented well,
  • Design and the functionality
  • Scale of the project
  • more graphic design work
  • number of device types
  • device types
  • different requirements between the individual devices, i.e. the iPhone 3gs and the iPhone 4
  • production of the separate graphics for each device will increase the costs.
  • Design costs, you should expect to pay between €350 for a small simple app, through to €3500+ for a very large, complex and Graphic centric app
  • additional device type, you should expect the costs to increase by 25%-50% for each additional device type
  • Development Costs
  • any factors will determine the Development Costs
  • Simple App – €1500 to €5000 Data Driven App – €5000 to €35000 Games – €7500 to €175000 Device App – €1500 to €175000 Bespoke Functionality App – €5000 to €175000
  • costs associated with the production of your app will be covered within the Design & Development costs
  • creating the app store account ($99 for Apple apps, $25 for Android apps),
  • scale of the project will have an impact on the costs
  • ome app developers will take the graphics and source code that they have developed for your app and resell it to another business, potentially to one of your competitor
  • guarantee of exclusivity for your app
  • Some app developers will keep all of the design and source code t
  • app developer is suggesting that you have to pay extra for the graphics and source code, walk away.
  • better app development businesses will automatically include the graphics and source code in the price you pay
  • focus on the value of the service and the benefit to your business,
Alex Street

25 iPhone Apps for the Fashion Savvy - 0 views

  • wardrobe,
  • shopping guide
  • individual designer
  • ...26 more annotations...
  • style inspiration.
  • fashion news
  • style advice
  • tylebook sports a calendar that allows you to track when they wore outfits and plan outfits ahead
  • organizing your wardrobe
  • Fashion begins with inspiration.
  • Harper’s Bazaar, Elle and Lucky,
  • notable runner-up in this category is Chicfeed, a
  • g WhoWhatWear
  • d Lucky at Your Service
  • earby retail outlets using GPS
  • ry, ShopStyle‘s free app is your best bet; it compiles items from more than one hundred online retailers
  • brands, styles, prices and colors,
  • Lustr Fashion Finde
  • Rugby Ralph Lauren Make Your Own, w
  • Glamour magazine’s free Ask a Stylist f
  • ut runner-up Fashism, w
  • runway photographs and video footage, a slideshow of the current season catalog, a news feed, some background history about the designer and a store locator
  • Gucci and Donna Kara
  • Ralph Lauren’s app,
  • photo montages of the design and casting processe
  • apps, its design is perhaps the most elegant, ultimately presenting Ralph Lauren’s rich heritage in a holistic and engaging manner
  • iane von Furstenberg,
  • ; Chanel, wh
  • nd D&G, in
  • Style.com‘s a
Alex Street

Why doesn't the Apple App Store give download figures? Would the truth be unA... - 0 views

  • This is the third in our series of six app-related articles. See also: • It’s all about the design. Essential tips from user experience gurus • Mobile applications: native v Web apps – what are the pros and cons? • What is a mobile Web app? Here’s expert opinion from the W3C • The open market approach: Q&A with GetJar, the No1 independent app store • How museums bring collections to life with augmented reality
  • will an iPhone app deliver return on investment (ROI)
  • ll you can do are some crude calculations based on the three numbers that Apple releases
  • ...13 more annotations...
  • extra cost of adding a second and third smartphone platform is 30-50 percent of the original investment.
  • Average revenue per paid-app: US $6,259.78.
  • normal for an app to cost US $50,000 to
  • don’t get picked by the Apple reviewers, you don’t get featured.
  • iPhone users have on average 37 apps on their phones
  • cross-promote your app for free
  • SMS/email opt-in lists,
  • media love writing about anything you do;
  • , mobiThinking is not alone in querying the economics of the App Store model: see Tomi Ahonen. And this honest first-hand app experience from Tom Hume, a design director at a London agency called IDEO, is fascinating.
  • What we don’t know is: was it was kept for a year, month, week or day, or did it go straight in the bin.
  • TWC proudly tells us that Weather.mobi gets 25 million unique users a month.
  • same visitor information for the app is confidential.
  • Great apps also have a habit of winning awards
Nick Verkroost

Samsung Apps TV Store surpasses 10m downloads - Sammy Hub - 0 views

  • Samsung’s TV Apps Store
  • App Store surpassed 10m app downloads in September
  • 50,000 app downloads per day
  • ...4 more annotations...
  • localized apps ruled in different regions like NDTV Convergence in India, Lovefilm in UK, Berliner Philharmoniker in Germany
  • YouTube, Maps, Accuweather, Vimeo and vTuner Internet Radio remained at the top of the charts globally
  • consumption has doubled since the App Store’s last milestone of 5m in May
  • Samsung TV Apps Store now has a selection of over 1000 apps
Alex Street

Warner Bros. Digital Distribution Launches Groundbreaking 'App Editions' of Feature Fil... - 0 views

  •  
    App Editions provide a fully-loaded, connected viewing experience that gives consumers the first five minutes of a feature film and a portion of bonus content that can include games, trivia, soundtracks and soundboards.  The entire feature film can be unlocked via an in-app purchase, which enables downloading and unlimited streaming, as well as access to the entire array of bonus content available within the App.
Alex Street

Ovum Research Store - Consumer Insights: Exploring the TV Apps Opportunity - 0 views

  • new use-cases
  • add value for consumers by augmenting and enhancing the TV user experience
  • overview of consumers' online activities by connected device type
  • ...13 more annotations...
  • long-form video-consumption on non-traditional viewing devices
  • elements of the mobile app store model can be effectively adapted for the implementation of TV apps.
  • opportunity to exploit TV apps as a marketing and distribution channel
  • grouping of TV apps into distinct categories
  • ew modes of content delivery and consumption.
  • direct monetization potential
  • marketing, distributing, and accessing online content or services has been instrumental in driving changes in consumer behaviour.
  • demand for multiscreen access to pay-TV services
  • online activity today is TV-related or video-centric
  • kind of TV apps might consumers be prepared to pay?
  • use cases for apps delivered only to TV set
  • mobile apps environment translate
  • web-based services and applications are consumers
Alex Street

The Truth about Mobile Application Stores - 0 views

  • iTunes App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace
  • size, store growth, the most popular applications
  • Free Vs. Paid Apps
  • ...17 more annotations...
  • which application stores have the highest percentage of free apps
  • Android Market was the winner here. In
  • Google attracts the sort of developers that enjoy giving away their works and the open nature of the application- approval process (that is, no review board middleman exists between app creation and public release)
  • ' dissatisfaction with Google Checkout - paid Android apps are required to implement this payment method for purchase
  • U.S. market only
  • okia has the most paid (85% paid)
  • prices for the paid applications
  • RIM and Microsoft were more than twice as high
  • didn't necessarily have to do with the different types of applications
  • Android is now the second-largest application store
  • Windows has 693.
  • Apple is also the fastest growing store with a shocking 13,865 new applications added per mont
  • popularity of applications by category
  • over 1245" Windows Mobile
  • surprising was the popularity of games on Blackberry, the platform often used more by enterprise
  • 9% popularity to only 18% for utilities.
  • absence of any form of review process has led to new forms of store flooding and other variety of spams in the form of applications that are just gateways to websites
David Astle

iPhone App Sales, Exposed - 0 views

  • , let’s take a look at specific applications. I encourage examining the apps themselves to understand what exactly went into them. The production values, complexity, niche, and pricing determine why they produced either excellent or p
  • he average total number of units sold was 101,024 copies within an average period of 261 days. The average number of units sold per day was 387. The average price was $5.49, although the data skews due to the $49.99 outlier. In most cases, the price point was $0.99. The average number of updates released was 3.89, with the average total development cost amounting to $6,453. Several developers omitted development costs and most did not include their personal time in these figures. It is safe to assume the cost would be at least five or ten times more when using a contracted team. But on average here, iPhone developers are seeing a return of more than 15 times their initial, albeit small, development costs.
  • However, when the top 10% of the most successful apps are removed from the data set, the numbers skew much lower, giving a far better impression of what the iPhone industry looks like for most developers. In this scenario, the average sales were 11,625 total units, averaging 44 copies/day. Approximately 23% of apps sold less than 1000 units from launch (ranging from 12 to 370 days in the App Store). Further, 56% of apps sold less than or equal to 10,000 units, while 90% sold less than 100,000 units, with the remaining 10% achieving sales of 127,000 – 3,000,000 units.
David Astle

Apple's App Store Surpasses Half-a-Million Apps | Gadget Lab | Wired.com - 0 views

  •  
    Apple's App Store Surpasses Half-a-Million Apps
Alex Street

The Cost of Building an iPad App | PadGadget - 0 views

  • nice but simple app, the design work will likely take a designer about a week, which will cost you about $6,000. The server side will likely require a developer about 2 weeks of work, or about $12,000. Similarly, the app could be written in about 2 weeks as well, another $12,000. Add $5,000 for project management, hosting fees for a year, debugging, unforeseen delays, and your total budget is around $35,000
  • nice high end app, like a high-end game, numbers are usually much higher. Design will likely cost you $30,000 alone. Development will be in the $150,000+ range. Hosting fees and extras will cost another $30,000. At the end of the day, your app will likely cost you at least $200,000
  • Infrastructure: Unless your app does not require any interaction with external servers
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  • Design: Unless you have the proper skills to do the design yourself
  • Coding: Similarly, writing the app’s code will usually take several weeks to several months of work.
  • Testing:
  • Validation: When
David Astle

Report: Android app market growing faster than iPhone apps | Mobile World Congress - CN... - 0 views

  •  
    Android app market growing faster than iPhone apps
David Astle

App Annie - Your App Nanny | App Tracking & Analytics Made Easy - 0 views

  • p-to-date details and historical rankings data on all apps.
Alex Street

iPad Retail Apps: Don't Say You Want a Revolution | BNET - 0 views

  • Gap (GPS) i
  • of exclusive-to-mobile discounts
  • store geo-locator for shopping on
  • ...2 more annotations...
  • he app was also designed with an eye to help eBay reach its goal of doubling its mobile gross merchandising volume
  • duplicating its catalog
Alex Street

Apple Television, AirPlay and Why the iPad is the new TV Apps Platform | Brightcove Blog - 0 views

  • re-conceptualize how one thinks about TV
  • TV is the last screen to fall as a computing platform
  • argest computer monitor in our lives,
  • ...7 more annotations...
  • these TV monitors are at the core of all of our major social and economic activities
  • in short the TV monitor as computing platform has failed because of poor execution on software, software user experience, and poor user interaction devices and paradigms
  • e iPhone and iPad in your pocket or handbag is the next-generation TV set-top box,
  • AirPlay allows a user to easily beam any content or application to an Apple TV device.
  • Netflix, MLB At Bat, CNN, MSNBC and dozens of other mainstream video
  • pple introduced two new and inter-related concepts: AirPlay Mirroring and Dual Screen Apps
  • TV Apps are here and they’re all about building dual-screen iPad App
David Astle

Samsung serves up five million Internet TV apps | thinq_ - 0 views

  •  
    Samsung serves up five million Internet TV apps
Alex Street

Wireless Intelligence - Analysis - Smartphone users spending more 'face time' on apps t... - 0 views

  • study uses the concept of 'face time'
  • long users actively engage
  • 295 minutes per month on gaming.
  • ...6 more annotations...
  • most smartphone face time related to apps and features already present on the device platform (voice, messaging, browsing etc
  • Add-on apps accounted for 20 percent of face time minutes,
  • iPhone users generated the most data traffic, consuming 422MB per user per month - over 200 percent more than Android users (133MB
  • f (45 percent) of smartphone users play games on a monthly basis but th
  • 82 percent of new contract subscribers in the last quarter (Q4 2010)
  • 75 percent of its contract net additions were smartphone buyers in the same quarter; t
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