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Alex Street

Costs mobile data - O2 - 0 views

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    What is 1MB of data? 1MB* on average is: Browsing - using the internet on your O2 mobile O2 Active 40 pages approx Mobile internet sites outside of O2 (typically 3rd party websites not controlled by O2): 2-10 full web pages (depending on graphics, images, amount of text) 10-20 mobile web pages Sending and receiving E-mail from your O2 mobile 200 emails without attachment 10 emails with simple one page attachment Satellite Navigation 15 hours of Satellite navigation traffic alert service. Please note: Using GPS Sat Nav without the traffic alert service does not incur data charges. Important information The following services when provided by a 3rd party may consume large amounts of data and maybe subject to separate charge. We recommend you take a Browsing Bolt On if you use these services regularly: Downloading video clips from 3rd party: typically between 1MB and 5MB depending on the length and quality of the clip, plus the cost of the video Note - Downloading video clips/music/games from O2 costs the price of the content only with no additional data charges. Downloading high quality music tracks from 3rd party: typically between 1MB and 5MB per track depending on the length and quality of the track, plus the cost of the track Downloading games from 3rd party: typically 300KB, plus the cost of the game We recommend that you avoid the following on your mobile: Using VOIP** uses 1 MB of data every 3-4 minutes. Downloading full-length movies as this may use in excess of 1,000MB. Using video/ audio streaming devices (e.g. 'Sling box'), which connect your mobile device to your TV, also consume large amounts of data. Watching 15 minutes of TV on your mobile using these devices uses around 25MB. * These figures are based on typical usage. Actual data usage will depend on the content of web pages viewed and the length of emails sent/received. ** Typical VOIP usage is around 5KB per second but will depend on a number of variables including codec and voice sample t
Alex Street

Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 20... - 0 views

  • Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update
  • mobile data traffic will double every year through 2014,
  • 66 percent of the world's mobile data traffic will be video by 2014.
  • ...29 more annotations...
  • Middle East and Africa will have the strongest growth
  • United Kingdom-based O2 reported that its mobile data traffic
  • Telecom Italia
  • AT&T has re
  • Cisco VNI Global Mobile Data Traffic Forecast,
  • .6 exabytes per month by 2014, and over 2.3 of those are due to mobile video traffic.
  • 3.6 Exabytes per Month of Mobile Data Traffic by 2014
  • Video Will Account for 66 Percent of Global Mobile Data Traffic by 2014
  • Figure 3 shows the devices responsible for mobile data traffic growth.
  • Smartphones and portables will account for 91 percent of all mobile data traffic by 2014
  • rimarily due to the much higher usage profile of laptops and the suitability of mobile broadband handsets
  • Laptops and Smartphones Drive Traffic Growth
  • ercentage of Install Base of Smartphones over all Mobile Handsets
  • igh-End Handsets and Laptops Can Multiply Traffic
  • Much mobile data activity takes place within the user's home. A
  • Cisco's Internet Business Solutions Group
  • 45.6%
  • 36.6%
  • United Kingdom
  • Mobile Internet Time at Home, at Work and On The Move
  • Cisco IBSG Connected Life Market Watch
  • Cisco has estimated the amount of smartphone traffic that can be offloaded through dual-mode devices or femtocells
  • Traffic Offload
  • . Mobile-Only Data Users by Country, 2009-2014
  • social augmented reality
  • next five years are projected to provide unabated mobile video adoption despite the recen
  • Global Mobile Data Traffic 2009-2014
  • Cisco VNI Global Mobile Data Traffic
  • nforma Telecoms and Media, Infonetics, Cahners In-Stat, Datamonitor, Gartner, IDC, Dell'Oro, Synergy, Nielsen, comScore, and the International Telecommunications Union
Alex Street

Global TV Industry Market Data, Studies & Forecasts - International Television Expert G... - 0 views

  • Time-Shifted Content & PVR Penetration (2006-200
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    Major resource for data and trendsd 
Alex Street

BlackArrow - Decision Suite - 0 views

  • esigned to run in any cable headend or data center,
  • BlackArrow Ad Decision Service (ADS)
  • CPM, campaign performance, frequency capping and metering among others to maximize yield while managing campaign commitments
  • ...12 more annotations...
  • Real-time placement
  • Ad Decision Service
  • algorithms optimize
  • SCTE 130-3 compliant
  • placement opportunity decision engine
  • program attributes, daypart, geography
  • addressability criteria
  • BlackArrow’s Request Decoration Services enhance addressability
  • ntegration of content and subscriber data into the ad decisioning process
  • internal or third-party data sources
  • Optional local caching of data
  • dynamic ad delivery across any on-demand platform
Alex Street

Maravedis: South Korean trio set aggressive LTE subscriber targets - FierceBroadbandWir... - 0 views

  • average monthly data usage of 900Mbyte~1000Mbyte per subscribe
  • 38 million LTE subscribers by the end of 2014
  • 0% of South Korean citizens covered under its LTE network by April 2012
  • ...1 more annotation...
  • KT expects data traffic to further explode going forward and is currently offloading the data traffic by utilizing all of its network, including WiBro, Wi-Fi and 3G network.
Alex Street

What is Video Streaming? | LongTail Video | Home of the JW Player - 1 views

  • video delivery mechanisms
  • three widely used ways
  • Progressive Download, RTMP/RTSP Streaming, and Adaptive HTTP Streaming
  • ...24 more annotations...
  • Progressive Download is the most widely used
  • easiest to implement
  • Progressive Download is supported by Flash, HTML5 browsers
  • bandwidth is wasted on data downloaded but not watched
  • simplicity of Progressive Download also has its downsides.
  • inability to change the quality of the video mid-stream
  • For longer videos, the downsides start to impact playback too much
  • Progressive Download works fine for short clips (a few minutes).
  • RTSP/RTMP Streaming
  • RTMP/RTSP Streaming is widely used by professional media organizations like Hulu
  • only deliver the frames of a video the user is currently watchin
  • most widely solution is used is RTMP (Real Time Messaging Protocol)
  • HTML5 does not include a dedicated streaming protocol, nor does the iPad/iPhone
  • RTMP streaming can change video quality mid-stream
  • allows for optimal playback quality in the fullscreen and WiFi/3G scenarios
  • if the connection speed drops below the minimum bandwidth needed for the video, playback will be continuously interrupted.
  • has specific server and protocol requirements, which makes it less accessible and adds significant complexity and cost
  • Adaptive HTTP Streaming is a fairly new streaming format
  • Adaptive HTTP Streaming works by storing your videos on the server in small fragment
  • daptive HTTP Streaming leverages standard webservers, it is supported by webhosters and CDNs alike.
  • none of the Adaptive HTTP Streaming implementations work with regular MP4 files.
  • Adaptive HTTP Streaming will likely become the single video streaming method over time
  • live streaming is not possible,
  • o data is downloaded in advance and data a user has seen is immediately discarded.
Alex Street

The True Cost of Developing Your Mobile App | AppsMarketing Blog - 0 views

  • etter to focus on the value of the service and the benefit to your business than to focus purely on the cos
  • good idea of the value that you should expect from an App Developmen
  • difficult to provide a price without knowing the specific details of the ap
  • ...30 more annotations...
  • first factor in determining the cost of having an app developed
  • Data Driven App
  • Games
  • Device App
  • makes use of the hardware to provide its core functionality
  • Bespoke Functionality App
  • may include ‘data-driven‘ features
  • production of an app is not just about the functionality
  • functionality expected by the user, or an app that is not presented well,
  • Design and the functionality
  • Scale of the project
  • more graphic design work
  • number of device types
  • device types
  • different requirements between the individual devices, i.e. the iPhone 3gs and the iPhone 4
  • production of the separate graphics for each device will increase the costs.
  • Design costs, you should expect to pay between €350 for a small simple app, through to €3500+ for a very large, complex and Graphic centric app
  • additional device type, you should expect the costs to increase by 25%-50% for each additional device type
  • Development Costs
  • any factors will determine the Development Costs
  • Simple App – €1500 to €5000 Data Driven App – €5000 to €35000 Games – €7500 to €175000 Device App – €1500 to €175000 Bespoke Functionality App – €5000 to €175000
  • costs associated with the production of your app will be covered within the Design & Development costs
  • creating the app store account ($99 for Apple apps, $25 for Android apps),
  • scale of the project will have an impact on the costs
  • ome app developers will take the graphics and source code that they have developed for your app and resell it to another business, potentially to one of your competitor
  • guarantee of exclusivity for your app
  • Some app developers will keep all of the design and source code t
  • app developer is suggesting that you have to pay extra for the graphics and source code, walk away.
  • better app development businesses will automatically include the graphics and source code in the price you pay
  • focus on the value of the service and the benefit to your business,
David Astle

paidContent:UK - Mobile - 0 views

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    T-Mobile UK Re-Introduces Unlimited Data, Betting Few Will Gulp It All
Alex Street

MobileTechNews - Smartphone users demand best voice and data quality - and are at the h... - 0 views

  • Smartphone users demand best voice and data quality – and are at the highest risk for churn
  • Close to 40% of smartphone and data card users likely to churn within a yea
  • UK, Germany and the US
  • ...1 more annotation...
  • Acquisition and Retention Study
Alex Street

Smartphone users demand best voice and data quality - and are at the highest risk for c... - 0 views

  • Smartphone users
  • ghest risk for churn
  • price is becoming less critical as a churn trigger
  • ...2 more annotations...
  • mobile broadband and smartphones have recently taken off, customer loyalty is lowest
  • Close to 40% of smartphone and data card users likely to churn within a yea
Alex Street

Market Data Summary ~ - 0 views

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    Market Data Summary
Alex Street

A Flurry Of Market Data | Mobile Orchard - 0 views

  •  
    Flurry
Alex Street

BFI builds audience database | Data Strategy | Marketing Week - 0 views

  • y consolidating our data, we will be able to increase o
  • British Film Institute
Sasha Roupell

thinkbox - Planning and Buying Broadcaster VOD - 1 views

  • Broadcasters like ITV and Channel 4 are investing a lot in this exercise.  It can
  • lso be inferred from the other online behaviour of viewers with the use of cookies
  • Socio-demographics:
  • ...4 more annotations...
  • Geographics:
  • Content context:
  • Other data:
  • Platform:
Alex Street

From SmartTV to LinkedTV: a vision of television in the next five years - Television li... - 0 views

  • . Samsung reports that from 5 million app downloa
  • second screens
  • defined APIs
  • ...5 more annotations...
  • opening up of the data in Web sites
  • Web applications.
  • enabled TV applications
  • data, services and content will co-exist and interact
  • value chains which are already undergoing disruption
Alex Street

In-Stat - LTE & Cellular Infrastructure Catalog - 0 views

  • LTE Infrastructure Rankings, by Vendor, by Mobile Operator or Service Provider, 2009-2015
  • Cellular Contracts, Deployments, and Subscriptions
  • cellular wireless technologies being deployed
  • ...11 more annotations...
  • data by bandwidth, technology
  • data on contract awards for upcoming networks and new network deployments
  • targeted views by country, service provider, and infrastructure vendor
  • Five-year subscriptions forecasts by wireless technology
  • Contract awards and deployments by wireless technology
  • $3,495 U.S. Dollars
  • LTE RAN infrastructure CAPEX for macro base stations, re-purposed base stations, IP Packet Backhaul, and the Evolved Packet Core
  • Identify which cellular infrastructure vendor has won,
  • which operators are likely to deploy commercial LTE services first.
  • Infrastructure vendors covered include: Ericsson, Huawei, Nokia Siemens, Alcatel-Lucent, ZTE, Samsung, NEC, Cisco, Juniper, and Tellabs.
  • Macro Base Station Deployments by Technology and 23 Countries, 2010–2014
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