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Alex Street

Q2 « Hulu Blog - 0 views

blog.hulu.com/q2

hulu+

shared by Alex Street on 13 Dec 11 - No Cached
  • Collectively, this means an additional 25 million devices are capable of accessing the Hulu
  • Hulu Plus is now accessible on leading consumer electronic devices and mobile operating systems with a combined installed base of more than 100 million
  • pay the content community approximately $8 per subscriber per month f
Alex Street

Hulu Blog - 0 views

blog.hulu.com

hulu hulu+

shared by Alex Street on 13 Jan 12 - Cached
  • 150 leading content companies, including FOX, NBC Universal, Comedy Central, Lionsgate, MGM, MTV Networks, National Geographic, Paramount, PBS, Sony Pictures Television, and Warner Bros. Television Group.
  • grew the business 60%
  • $420 million in revenue
  • ...6 more annotations...
  • 1.5 million paying subscribers
  • aster than any video subscription service launch (online or offline)
  • attracting more than 2x the number of subscribers each day when compared to this time last year
  • content offering grew approximately 40% vs 201
  • Hulu Plus’ content offering grew more than 105%
  • combined installed base of over 200 million
Alex Street

How much more CPM does interactive video ads command vs typical pre-/mid-roll video ads... - 0 views

www.quora.com/-video-ads-on-Hulu-or-You-Tube

youtube advertising cpm USTV hulu

shared by Alex Street on 19 Jun 12 - No Cached
  • CPM rates for ads on Hulu and YouTube are, on average, $45 and $10,
  • or Tremor Video, th
  • CPM rates on Hulu far surpass rates on Youtube
Alex Street

comScore Releases August 2011 U.S. Online Video Rankings - comScore, Inc - 0 views

www.comscore.com/...011_U.S._Online_Video_Rankings

youtube cpm advertising USTV comscore hulu

shared by Alex Street on 19 Jun 12 - No Cached
  • average of 18 hours per viewer
  • content in August
  • Total U.S. –
  • ...11 more annotations...
  • 788,315
  • Hulu generating the highest number of video ad impressions at 996 million.
  • Specific Media**
  • % Reach Total U.S. Population
  • 162 million unique viewer
  • average viewer watched 18 hours of online video content during the course of the mon
  • Google Sites (5.7 hours) and Hulu (3.2 hours
  • 2.5 billion minutes during the month,
  • Video ads reached 50 percent of the total U.S. population an average of 37.6 times during the month.
  • duration of the average online content video was 5.3 minutes
  • 1.3 percent of all minutes spent viewing video online.
Alex Street

What is Video Streaming? | LongTail Video | Home of the JW Player - 1 views

www.longtailvideo.com/...what-is-video-streaming

codecs videodelivery onlinevideo streaming progressivedownload adaptivebittrate

shared by Alex Street on 02 Apr 12 - No Cached
  • video delivery mechanisms
  • three widely used ways
  • Progressive Download, RTMP/RTSP Streaming, and Adaptive HTTP Streaming
  • ...24 more annotations...
  • Progressive Download is the most widely used
  • easiest to implement
  • Progressive Download is supported by Flash, HTML5 browsers
  • bandwidth is wasted on data downloaded but not watched
  • simplicity of Progressive Download also has its downsides.
  • inability to change the quality of the video mid-stream
  • For longer videos, the downsides start to impact playback too much
  • Progressive Download works fine for short clips (a few minutes).
  • RTSP/RTMP Streaming
  • RTMP/RTSP Streaming is widely used by professional media organizations like Hulu
  • only deliver the frames of a video the user is currently watchin
  • most widely solution is used is RTMP (Real Time Messaging Protocol)
  • HTML5 does not include a dedicated streaming protocol, nor does the iPad/iPhone
  • RTMP streaming can change video quality mid-stream
  • allows for optimal playback quality in the fullscreen and WiFi/3G scenarios
  • if the connection speed drops below the minimum bandwidth needed for the video, playback will be continuously interrupted.
  • has specific server and protocol requirements, which makes it less accessible and adds significant complexity and cost
  • Adaptive HTTP Streaming is a fairly new streaming format
  • Adaptive HTTP Streaming works by storing your videos on the server in small fragment
  • daptive HTTP Streaming leverages standard webservers, it is supported by webhosters and CDNs alike.
  • none of the Adaptive HTTP Streaming implementations work with regular MP4 files.
  • Adaptive HTTP Streaming will likely become the single video streaming method over time
  • live streaming is not possible,
  • o data is downloaded in advance and data a user has seen is immediately discarded.
Alex Street

FT.com / Comment / Analysis - Entertainment: A pointer to profits - 0 views

www.ft.com/...ad-11df-b45b-00144feabdc0.html

USTV cable substitution switching hulu netflix lovefilm

shared by Alex Street on 06 Sep 10 - No Cached
  • cash-strapped young are leading those shunning cable subscription
  • sector lost more than 700,000 subscribers in the US in the second quarter of the year
  • partly because of competition from satellite operators and telecommunications
  • ...9 more annotations...
  • But new streaming or “over the top” services such as Hulu were also a factor,
  • For Netflix, the pay-TV industry is as ripe for revolution as the DVD rental market was a decade ago
  • etflix’s DVD service has amassed 15m subscribers in the past 10 ye
  • 60 per cent have already tried the service
  • Canada in the next few months and, next year, in the UK, a
  • ernet “thrives on inefficiency”
  • cable TV, “the inefficiency is in the cost
  • 4bn at its peak in the US in 2004 to $10.87bn in 2009
  • sing the money saved on postage as customers shift from its DVD subscription service to streaming.
  • Alex Street on 06 Sep 10
     
    "There's definitely some substitution taking place
Alex Street

Guide: How to Enable Hulu on PS3 With a Workaround - PS3 NEWS - PlayStation 3 News - PS... - 0 views

www.ps3news.com/...-hulu-on-ps3-with-a-workaround

UStechsuite

shared by Alex Street on 12 Nov 10 - No Cached
  • checking the User-Agent string in the HTTP request
  • Your PS3 is now a Windows machine running Firefox
Alex Street

Apple TV vs. the competition -- how does it stack up? -- Engadget - 0 views

www.engadget.com/...mpetition-how-does-it-stack-up

OTT googletv AppleTV connecteddevices marketlandscape roku popbox bluray usage

shared by Alex Street on 29 Sep 10 - Cached
  • media streamer on the market -
  • Sony's Netbox and the Boxee Box o
  • Roku HD-XR, Popbox
  • ...5 more annotations...
  • LG Blu-ray playe
  • MLB.TV and most recently Hulu Plus
  • becoming more readily available thanks to Netflix's increasing popularity, but also from
  • Two years ago the average Roku customer used our product 11 hours a month, but now it's 43 hours a month
  • direct to customers (on roku.com)
Alex Street

Boxee Box review -- Engadget - 0 views

www.engadget.com/...boxee-box-by-d-link-review

boxee

shared by Alex Street on 17 Nov 10 - No Cached
  • he Boxee Box by D-Link feels
  • Intel's Atom-based CE4100
  • Netflix deal on t
  • ...7 more annotations...
  • bring Hulu Plus to the Boxe
  • xee's two-faced QWERTY remote the first time we saw it
  • full Webkit browser with Flash
  • Boxee iPhone app,
  • Boxee network lets you share, post, and queue videos, as well as displaying friend activity
  • ust make sure to turn off the automatic sharing option to avoid spamming your Boxee activity all over everything. Your friends will thank you for it.
  • ew UI is... well, it's sort of ugly. It's like a cross between an Apple TV and Rok
Alex Street

Television and social integration: What exactly do consumers want? - Yahoo! News - 0 views

old.news.yahoo.com/...retvwhatexactlydoconsumerswant

socialmedia secondscreen socialtv

shared by Alex Street on 28 Jun 11 - No Cached
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