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Alex Street

How much more CPM does interactive video ads command vs typical pre-/mid-roll video ads... - 0 views

www.quora.com/-video-ads-on-Hulu-or-You-Tube

youtube advertising cpm USTV hulu

shared by Alex Street on 19 Jun 12 - No Cached
  • CPM rates for ads on Hulu and YouTube are, on average, $45 and $10,
  • or Tremor Video, th
  • CPM rates on Hulu far surpass rates on Youtube
Alex Street

U.S. Video Ad CPMs Steady, Rising Slightly | TubeMogul Blog - 0 views

www.tubemogul.com/...-cpms-steady-rising-slightly-2

cpm advertising onlinevideo

shared by Alex Street on 20 Jun 12 - No Cached
  • The average CPM in October was $10.08, up 5.1% from August’s average of $9.59 bu
  • 29.34 million pre-roll ad streams in the U.S., TubeMogul averaged daily clearing price per 1000 viewer
Alex Street

What are average CPM rates for online sports ads in 2010? | Sports Marketing 2.0 | Pat ... - 0 views

www.coylemedia.com/...-for-online-sports-ads-in-2010

youtube cpm advertising USTV

shared by Alex Street on 19 Jun 12 - No Cached
  • Run-of-network pre-roll inventory is generating $10 to $15 CPMs.
  • YOUTUBE IS HELPING DRIVE THE OVERALL VIDEO CATEGO
Alex Street

What is the average CPM rate for a 30-second spot during primetime hours on one of the ... - 0 views

www.quora.com/jor-broadcast-networks-in-2010

CPM advertising USTV

shared by Alex Street on 20 Jun 12 - No Cached
  • $22, according to this source.
  • Alex Street on 20 Jun 12
     
    major broadcast networks in 2010
Alex Street

Youtube To Introuduce New Channel Sponsorship Ad Model - 0 views

www.simplyzesty.com/...w-channel-sponsorship-ad-model

cpm advertising onlinevideo youtube

shared by Alex Street on 20 Jun 12 - No Cached
  • pre-roll would also be higher than the industry average, amounting to roughly $20 CPM
  • Targeted marketing
Alex Street

YouTube Takes New Video Sales Model to Market | Adweek - 0 views

www.adweek.com/...ideo-sales-model-market-139326

youtube cpm advertising

shared by Alex Street on 19 Jun 12 - No Cached
  • an annualized $4 million to $6 million, depending on the chan
  • pre-roll coming in on the high end of the industry average—about a $20 CPM
  • Targeted marketing
  • ...3 more annotations...
  • shared-revenue model.
  • ls—selling sponsorshi
  • value for the sponsorships
Alex Street

YouTube Rolls Out Channel Sponsorship Ad Model - 0 views

thenextweb.com/...ging-up-to-62m-for-exclusivity

youtube cpm advertising

shared by Alex Street on 19 Jun 12 - No Cached
  • 30% of YouTube’s viewers actually do watc
  • pre-roll rate comes in higher than the industry average, at $20 CPM.
Alex Street

Average CPM's - 1 views

infoacrs.com/averagecmps.html

CPM advertising USTV

shared by Alex Street on 27 Jun 12 - No Cached
  • ELEVISION :30 prime-time spot $20.54 :30 prime-time network $11.31
Alex Street

comScore Releases August 2011 U.S. Online Video Rankings - comScore, Inc - 0 views

www.comscore.com/...011_U.S._Online_Video_Rankings

youtube cpm advertising USTV comscore hulu

shared by Alex Street on 19 Jun 12 - No Cached
  • average of 18 hours per viewer
  • content in August
  • Total U.S. –
  • ...11 more annotations...
  • 788,315
  • Hulu generating the highest number of video ad impressions at 996 million.
  • Specific Media**
  • % Reach Total U.S. Population
  • 162 million unique viewer
  • average viewer watched 18 hours of online video content during the course of the mon
  • Google Sites (5.7 hours) and Hulu (3.2 hours
  • 2.5 billion minutes during the month,
  • Video ads reached 50 percent of the total U.S. population an average of 37.6 times during the month.
  • duration of the average online content video was 5.3 minutes
  • 1.3 percent of all minutes spent viewing video online.
Alex Street

BlackArrow - Decision Suite - 0 views

www.blackarrow.tv/...decision-suite

addressableadvertising targetting blackarrow

shared by Alex Street on 23 Nov 10 - No Cached
  • esigned to run in any cable headend or data center,
  • BlackArrow Ad Decision Service (ADS)
  • CPM, campaign performance, frequency capping and metering among others to maximize yield while managing campaign commitments
  • ...12 more annotations...
  • Real-time placement
  • Ad Decision Service
  • algorithms optimize
  • SCTE 130-3 compliant
  • placement opportunity decision engine
  • program attributes, daypart, geography
  • addressability criteria
  • BlackArrow’s Request Decoration Services enhance addressability
  • ntegration of content and subscriber data into the ad decisioning process
  • internal or third-party data sources
  • Optional local caching of data
  • dynamic ad delivery across any on-demand platform
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